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The mid October NZ Roy Morgan Consumer Confidence rating has dropped 5.3 points to 97.0 — back below 100 for the first time since August. The NZ Roy Morgan Consumer Confidence rating is now 31 points below the 128.0 it was in mid October 2007. This rating was carried out on the weekends of October 11/12 & 18/19, 2008, before the decision by the Reserve Bank of New Zealand to drop interest rates by 1% to 6.5%.

The continuing fall in the New Zealand Roy Morgan Consumer Confidence rating is heavily driven by increasing pessimism amongst New Zealanders about economic conditions in New Zealand as a whole over the next 12 months.

Only 23% (down 7%) of New Zealanders expect New Zealand as a whole will have “good times” economically over the next 12 months compared to 61% (up 10%) that expect “bad times” economically over the next 12 months.

Retailers are worried as just 37% (down 2%) of New Zealanders say now is a “good time to buy” major household items, while almost half, 49% (unchanged), of New Zealanders say now is a “bad time to buy” major household items.

Looking further ahead New Zealanders are more positive with 47% (down 2%) of New Zealanders expecting continuous “good times” for the country as a whole over the next five years while 29% (up 2%) are expecting “bad times” for the country over the next five years.

Thinking of their personal financial situation, 52% (down 3%) of New Zealanders expect their family to be better off financially this time next year while only 22% (up 4%) expect to be worse off.

Comparing their financial situation to a year ago, 44% (down 3%) of New Zealanders say their family is “worse off” financially than a year ago compared to only 31% (up 1%) saying their family is “better off” financially than a year ago.

Gary Morgan says:

“The decision yesterday by the Governor of the Reserve Bank Alan Bollard to cut interest rates, by 1% to 6.5%, is a welcome one.

“The fall in the New Zealand Roy Morgan Consumer Confidence rating has continued from being at 128.0 in October 2007 it has now dropped another 5.3 points to 97.0 — down 31 points in a year.

“A major cause of the fall is that only 23% of New Zealanders expect New Zealand to have “good times” economically over the next 12 months.

"The New Zealand economy needs all the help it can get to emerge swiftly from this recession with renewed growth.”

This Roy Morgan Consumer Confidence Rating was conducted from October 6-19, 2008, across New Zealand by telephone with a cross section of 946 people aged 14 and over.

For further information:

Gary Morgan:             Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:         Office +61 3 9224 5215   Mobile +61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based.  The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

	Percentage Estimate
Sample Size	40%-60%	25% or 75%	10% or 90%	5% or 95%
1,000	±3.2	±2.7	±1.9	±1.4

Monthly Roy Morgan Consumer Confidence Rating Figures
																									Yearly
Year	Jan		Feb		Mar		Apr		May		Jun		Jul		Aug		Sep		Oct*		Nov		Dec		Average
2004	135.7		131.7		130.2		133.5		129.8		130		134.4		132.9		133.9		135.4		135		136.1		133.2
																			Beg Oct	Mid Oct	Beg. Nov	Mid Nov	Beg Dec	Mid Dec
2005	140.9		139.1		136		125.2		125.5		128		127.7		125.6		126.2		121.4	121.3	121.4	119.8	121.1	117.5	126.4
	Beg Jan	Mid Jan	Beg Feb	Mid Feb	Beg Mar	Mid Mar	Beg Apr	Mid Apr	Beg May	Mid May	Beg Jun	Mid Jun	Beg Jul	Mid Jul	Beg Aug	Mid Aug	Beg Sep	Mid Sep	Beg Oct	Mid Oct	Beg Nov	Mid Nov	Beg Dec	Mid Dec
2006	118.3	123	111	115	115.1	116.5	115.7	116.7	104.8	112.5	110.8	114	115.4	118.8	112.1	113.3	115.5	123.8	123.4	124.8	124.0	123.3	128.2	127.8	117.7
2007	^	136.8	133.8	133.7	128.8	129.7	130.5	126.6	121.6	122.5	123.2	118.7	121.4	120.7	120.5	124.3	122.7	119.8	116.0	128.0	122.7	121.0	126.9	126.3	125.1
2008	^	121.2	117.8	114.2	116.8	106.6	99.7	100.0	92.7	85.6	85.4	87.5	82	85.7	87.8	94.9	107.3	109.9	102.3	97.0					99.7
Monthly Average	129.3		124.5		122.5		118.5		111.9		112.2		113.3		113.9		121.3		118.8		123.9		126.3		120.4

* The Roy Morgan Consumer Confidence Rating was measured twice a month from October 2005

^ There was only one January 2007 and 2008 Roy Morgan Consumer Confidence rating

Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2008) are as follows:

		2008
		Jan				Feb		Mar			Apr			May
																June		July		August		Sep
		Beg	Mid			Beg	Mid	Beg		Mid	Beg		Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid
Interviews		^	1,930			1,033	1,016	983		1,002	992		1,047	1,101	1,081
																987	900	1,119	1,074	1,036	1,034	1,031	1,020
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	Better off	^	44			46	38	40		36	32		35	28	28	22	25	22	23	24	28	27	31
	Worse off	^	29			28	34	35		35	41		42	49	51	54	50	58	56	56	51	47	46
Question 1 difference		^	15			18	4	5		1	-9		-7	-21	-23	-32	-25	-36	-33	-32	-23	-20	-15
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	Better off	^	57			58	56	57		47	42		46	44	39	38	39	40	41	44	50	53	54
	Worse off	^	19			17	16	17		22	26		25	28	32	32	29	33	33	28	25	19	20
Question 2 difference		^	38			41	40	40		25	16	21		16	7	6	10	7	8	16	25	34	34
Q3 Thinking of economic conditions in New Zealand as a whole.  In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad?
	Good Times	^	37			36	32	37		30	24		28	24	18	19	16	16	19	19	25	35	33
	Bad Times	^	32			38	40	36		47	52		52	58	61	60	62	64	64	60	55	43	40
Question 3 difference		^	5			-2	-8	1		-17	-28		-24	-34	-43	-41	-46	-48	-45	-41	-30	-8	-7
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad?
	Good times	^	40			43	40	43		41	39		40	39	35	38	38	37	38	36	42	49	51
	Bad times	^	22			25	26	24		30	29		29	30	33	31	32	36	37	37	31	23	27
Question 4 difference		^	18			18	14	19		11	10		11	9	2	7	6	1	1	-1	11	26	24
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items?
	Good time to buy	^		57		46	51	49	46		45		39	38	34	34	37	35	41	42	39	45	46
	Bad time to buy	^		28		32	31	32	34		36		40	44	48	48	45	49	43	46	47	40	39
Question 5 difference		^		29		14	20	17	12		9		-1	-6	-14	-14	-8	-14	-2	-4	-8	5	7
Roy Morgan Consumer Confidence Rating		^			121.2	117.8	114.2	116.8	106.6		99.7		100.0	92.7	85.6	85.4	87.5	82	85.7	87.8	94.9	107.3	109.9

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2008 Roy Morgan Consumer Confidence rating.

		2008
		Oct		Nov		Dec
		Beg	Mid	Beg	Mid	Beg	Mid
Interviews		1,106	946
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	Better off	30	31
	Worse off	47	44
Question 1 difference		-17	-13
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	Better off	55	52
	Worse off	18	22
Question 2 difference		37	30
Q3 Thinking of economic conditions in New Zealand as a whole.  In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad?
	Good Times	30	23
	Bad Times	51	61
Question 3 difference		-21	-38
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad?
	Good times	49	47
	Bad times	27	29
Question 4 difference		22	18
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items?
	Good time to buy	39	37
	Bad time to buy	49	49
Question 5 difference		-10	-12
Roy Morgan Consumer Confidence Rating		102.3	97.0

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys for 2007 are as follows:

		2007
		Jan		Feb		Mar		Apr		May		Jun		Jul		Aug		Sep
		Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid	Beg	Mid
Interviews		^	1,956	967	990	1,080	1,092	938	1,084	1,072	1,195	1,040	1,001	1,054	1,077	1,003	1,036	980	1,023
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	Better off	^	41	40	44	40	43	41	42	41	41	41	37	39	37	40	42	41	40
	Worse off	^	21	23	22	26	23	25	24	26	27	25	30	23	29	23	25	26	27
Question 1 difference		^	20	17	22	14	20	16	18	15	14	16	7	16	8	17	17	15	13
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	Better off	^	58	56	56	55	59	57	52	52	52	50	50	48	50	51	52	53	51
	Worse off	^	12	16	13	15	13	15	15	18	16	17	19	18	16	17	15	14	18
Question 2 difference		^	46	40	43	40	46	42	37	34	36	33	31	30	34	34	37	39	33
Q3 Thinking of economic conditions in New Zealand as a whole.  In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad?
	Good Times	^	52	51	50	48	45	47	45	38	40	43	40	41	37	33	37	39	39
	Bad Times	^	18	20	23	28	26	26	28	35	30	30	37	30	34	37	37	32	30
Question 3 difference		^	34	31	27	20	19	21	17	3	10	13	3	11	3	-4	0	7	9
Q4 Looking ahead, what would you say it is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad?
	Good times	^	52	53	51	49	50	54	47	44	45	46	45	46	44	40	47	44	47
	Bad times	^	17	17	23	23	22	20	24	28	28	26	25	24	24	23	22	20	21
Question 4 difference		^	35	36	28	26	28	34	23	16	17	20	20	22	20	17	25	24	26
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items?
	Good time to buy	^	66	64	64	63	57	61	58	61	59	57	58	55	60	61	64	56	50
	Bad time to buy	^	17	19	16	19	22	21	20	21	23	23	26	26	22	22	22	28	32
Question 5 difference		^	49	45	48	44	35	40	38	40	36	34	32	29	38	39	42	28	18
Roy Morgan Consumer Confidence Rating		^	136.8	133.8	133.7	128.8	129.7	130.5	126.6	121.6	122.5	123.2	118.7	121.4	120.7	120.5	124.3	122.7	119.8

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2007 Roy Morgan Consumer Confidence rating.

		2007
		Oct		Nov		Dec
		Beg	Mid	Beg	Mid	Beg	Mid
Interviews		1,010	985	952	974	958	1,028
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	Better off	37	43	38	37	48	49
	Worse off	29	24	27	29	28	25
Question 1 difference		8	19	11	8	20	24
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	Better off	48	54	49	52	58	59
	Worse off	21	16	16	15	16	16
Question 2 difference		27	38	33	37	42	43
Q3 Thinking of economic conditions in New Zealand as a whole.  In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad?
	Good Times	37	45	40	40	43	43
	Bad Times	36	26	29	27	27	29
Question 3 difference		1	19	11	13	16	14
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad?
	Good times	46	48	44	44	50	45
	Bad times	24	19	19	21	22	21
Question 4 difference		22	29	25	23	28	24
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items?
	Good time to buy	52	57	56	51	55	54
	Bad time to buy	30	22	23	27	27	28
Question 5 difference		22	35	33	24	28	26
Roy Morgan Consumer Confidence Rating		116.0	128.0	122.7	121.0	126.9	126.3

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

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