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The first Roy Morgan Consumer Confidence in 2009, sixth in a row up, highest since March 2008 — still 14.5 points lower than January 2008.

On January 3/4, 2009 the weekly Roy Morgan Consumer Confidence rating rose for the sixth week in a row — up 1.1pts to 104.1. This rise has put the weekly Roy Morgan Consumer Confidence rating at its highest level since March 2008 (109.5). However, the weekly Roy Morgan Consumer Confidence rating remains 14.5 points below its level of January 2008 (118.6).

Early in 2009, 48% (up 2%, and the highest figure for a year, since January 2008) of Australians said “now is a good time to buy” major household items while just 25% (down 1%, and the lowest figure since February 2008) of Australians said “now is a bad time to buy.”

Considering Australian economic conditions over the next five years 35% (up 2%, and the highest figure since February 2008) of Australians expected continuous “good times” for Australia compared to 19% (unchanged) expecting “bad times.”

Comparing their family’s financial situation with a year ago, 28% (down 3%) of Australians said their family is “better off” financially than a year ago while 31% (down 3%, and the lowest figure since March 2008) of Australians said their family is “worse off.”

Over the next 12 months, 36% (down 1%) of Australians expected their family to be “better off” financially while just 20% (unchanged) say that they expected to be “worse off” and 44% expected their family to be “the same” or didn’t know.

Australians were still very worried about the economic situation for the country over the next 12 months, with 48% (unchanged), expecting “bad times” for Australia, while just 17% (up 1%) of Australians expected “good times.”

Just prior to Christmas, Roy Morgan Research CEO Michele Levine presented Roy Morgan’s latest State of the Nation Report including the new weekly Roy Morgan Consumer Confidence rating which is a strong predictor of the direction of the Australian economy as a whole.

To read the full presentation click here and to watch the full web broadcast of the presentation by Michele Levine, Hugh Morgan and Gary Morgan click here.

Gary Morgan says:

“For over 30 years Roy Morgan Consumer Confidence has generally been higher in January than in December.  However, until now Roy Morgan Consumer Confidence was always measured only once a month — at the beginning of the month.  The latest results are the first time that Roy Morgan Consumer Confidence has been measured each week during December.

“Throughout December Roy Morgan Consumer Confidence increased each week, and there was some concern that the January rating might be lower than that taken just before Christmas.  This would have been a ‘symbolically’ poor start to the year.  The January 3/4 2008 Roy Morgan Consumer Confidence at 104.1 is a very positive sign — the first measure of 2009 is higher than at any point in December.

“Nearly half of Australians (48% - up 22% since the Oct. 11/12, 2008 low) say “now is a good time to buy” major household items and this is the highest result for exactly a year, since the first week of January 2008 (52%).

“The recovery in Consumer Confidence saved many retailers. We wish everyone a prosperous New Year!”

This weekly Roy Morgan Consumer Confidence rating is based on 981 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of January 3/4, 2009.

For further information:

Gary Morgan:                    Office + 61 3 9224 5213           Mobile + 61 411 129 094

Michele Levine:                  Office + 61 3 9224 5215           Mobile + 61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample.  Allowance for design effects (such as stratification and weighting) should be made as appropriate.

                 

2009 Weekly Roy Morgan Consumer Confidence Rating Figures

January

February

March

April

3/4

10/11

17/18

24/25

31/1

7/8

14/15

21/22

28/1

7/8

14/15

21/22

28/29

4/5

11/12

18/19

25/26

104.1

January

February

March

April

111.3

111.8

109.0

108.0

May

June

July

August

2/3

9/10

16/17

23/24

30/31

6/7

13/14

20/21

27/28

4/5

11/12

18/19

25/26

1/2

8/9

15/16

22/23

29/30

May

June

July

August

108.8

105.4

104.9

103.3

September

October

November

December

7/8

14/15

21/22

28/29

5/6

12/13

19/20

26/27

2/3

9/10

16/17

23/24

30/31

7/8

14/15

21/22

September

October

November

December

101.6

105.2

103.7

105.6

Weekly Roy Morgan Consumer Confidence 2009 Average:

104.1

Overall Roy Morgan Consumer Confidence Average (1973 — 2009):

106.6

Monthly Roy Morgan Consumer Confidence Rating Figures
Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug		Sep	Oct				Nov					Dec			Yearly Average
1973			119.2			117.0				108.4										103.8			112.1
1974			103.2			95.6				90.6										92.2			95.4
1975			114.0			104.2				100.8										103.0			105.5
1976	113.6		107.0	110.2		107.0	105.6			108.0	108.8				101.2								107.7
1977	104.2		98.6	101.6		103.8	99.4			105.0	104.4				109.4								103.3
1978	119.2		114.8	110.8		109.6	101.6			91.2	104.4				103.6								106.9
1979	110.2		106.2	109.4		92.6	90.2			99.4	97.6				98.8								100.6
1980	98.8		100.8	97.4		101.6	98.2			104.4	109.8				106.4								102.2
1981	113.4		111.8	101.8		100.8	95.0			92.4	98.2				98.0								101.4
1982	92.4		91.8	93.6		92.2	80.4			84.6	81.2				75.2								86.4
1983	87.8		97.4	96.0		95.4	98.2			100.6	106.4				113.2								99.4
1984	124.6		120.8	120.8		115.6	116.6			118.2	117.8				114.6								118.6
1985	114.8		110.2	99.4		98.0	100.8			106.8	107.8				94.8								104.1
1986	105.4		103.8	94.6	94.8	91.6	79.8	79.8		78.8	89.8				85.6					88.8			90.3
1987	90.4	88.0	86.8	90.8	91.8	93.4	98.6	96.4		94.8	104.0				87.2					93.0			92.9
1988	100.4	98.8	103.6	106.2	104.0	104.0	107.6	108.2		112.4	108.8				104.2					105.8			105.3
1989	105.0	94.6	88.4	88.4	87.4	72.8	73.0	78.8		82.0	79.0				81.0					80.0			84.2
1990	101.6	95.6	83.4	88.3	84.7	83.1	79.6	83.9		75.6	71.4				73.1					71.3			82.6
1991	78.5	85.4	85.0	87.2	87.7	88.6	98.1	95.2		93.3	95.8				91.1					83.0			89.1
1992	93.6	95.9	96.2	105.4	101.6	97.7	95.4	96.9		96.8	101.2				93.6					92.9			97.3
1993	100.8	100.4	105.9	102.3	102.2	96.2	96.6	100.8		90.2	103.5				111.9					108.5			101.6
1994	120.5	127.5	125.7	127.7	125.2	128.0	127.6	123.8		123.6	124.6				118.1					118.0			124.2
1995	112.3	112.4	113.9	114.7	112.0	112.4	110.2	115.5		111.7	116.2				114.3					111.9			113.1
1996	116.7	119.1	123.7	121.5	118.8	117.8	112.3	114.4		113.2	111.3				113.4					113.2			116.3
1997	119.2	115.1	116.2	112.5	114.2	115.5	110.7	111.7		112.4	112.8				111.6					110.6			113.5
1998	117.8	116.0	114.9	110.2	114.4	109.8	107.6	111.1		111.0	113.9				114.2					114.7			112.8
1999	122.1	121.8	122.5	119.6	122.5	122.2	118.2	122.8		122.3	119.6				122.8					122.2			121.6
2000	122.3	119.9	112.9	116.6	112.0	108.7	114.8	119.1		115.8	115.6				110.3					112.3			115.0
2001	119.9	109.5	106.2	103.6	107.4	108.6	115.3	116.4		120.9*	106.8				109.4					113.3			111.4
2002	124.8	123.0	122.3	123.2	124.0	116.4	123.4	119.9		122.1	117.2				114.0					109.6			120.0
2003	122.5	113.4	109.9	120.8	127.0	122.4	123.2	122.4		123.2	121.2				124.2					120.4			120.9
2004	126.0	126.8	130.4	124.4	125.0	125.6	128.9	127.6		126	128.9				124.8					125.5			126.7
2005	133.2	132.0	121.5	119.4	119.5	118.8	116.8	120.6		114.3	105.4				110.6					117.7			119.2
2006	124.3	124.5	124.4	120.1	106.8	115.1	118.1	103.7^		108.6	115.8				111.5					117.4			115.9
2007	123.9	123.8	120.7	124.3	122.5	122.3	126.8	125.2		118.2	126.2				124.9					126.8			123.8
Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug		Sep	Oct				Nov					Dec			Yearly Average
								2/3	30/31		4/5	11/12	18/19	25/26	1/2	8/9	15/16	22/23	29/30	6/7	13/14	20/21
2008	118.6	115.8	109.5	100.1	97.1	90.7	92.0	90.1	99.3	101.2	94.2	89.5	90.7	87.3	90.3	95.8	91.2	94.9	97.8	98.4	99.9	103.0	97.6
* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3. ^ 84 of the 107 Western Australian interviews were conducted by telephone on August 9/10 due to a recent Southern WA Cyclone

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:

2009 (January - March) - Weekly

Jan

Feb

Mar

3/4

10/11

17/18

24/25

31/1(Feb)

7/8

14/15

21/22

28/1(Mar)

7/8

14/15

21/22

28/29

Interviews

981

Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?

Over the past year

better off

28

worse off

31

QUESTION 1 difference

-3

Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?

better off

36

worse off

20

QUESTION 2 difference

16

Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?

good times

17

bad times

48

QUESTION 3 difference

-31

Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?

good times

35

bad times

19

QUESTION 4 difference

16

Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?

good time to buy

48

bad time to buy

25

QUESTION 5 difference

23

Weekly Roy Morgan Consumer Confidence Rating

104.1

* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2008 (October - December) - Weekly												Oct				Nov					Dec
												4/5	11/12	18/19	25/26	1/2	8/9	15/16	22/23	29/30	6/7	13/14	20/21
Interviews												1,183	981	1,064	1,072	1,060	1,100	1,045	989	1,140	1,109	1,016	988
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											25	26	27	25	26	28	23	26	27	27	29	31
	worse off											38	41	37	42	40	36	37	37	36	36	35	34
QUESTION 1 difference												-13	-15	-10	-17	-14	-8	-14	-11	-9	-9	-6	-3
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											38	34	34	32	34	37	32	37	36	34	38	37
	worse off											22	23	24	27	25	20	23	23	20	20	19	20
QUESTION 2 difference												16	11	10	5	9	17	9	14	16	14	19	17
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											19	14	15	14	14	19	16	17	18	18	16	16
	bad times											44	49	48	54	51	49	50	49	47	46	46	48
QUESTION 3 difference												-25	-35	-33	-40	-37	-33	-34	-32	-29	-28	-30	-32
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											28	28	27	28	30	30	26	30	31	29	30	33
	bad times											22	26	26	28	25	21	26	22	23	22	22	19
QUESTION 4 difference												6	2	1	0	5	9	0	8	8	7	8	14
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											29	26	30	28	31	33	33	33	39	40	43	46
	bad time to buy											40	43	45	40	43	39	37	37	36	33	34	26
QUESTION 5 difference												-11	-17	-15	-12	-12	-6	-4	-4	3	7	9	20
Weekly Roy Morgan Consumer Confidence Rating												94.2	89.5	90.7	87.3	90.3	95.8	91.2	94.9	97.8	98.4	99.9	103.0
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2008 (January - September) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug		Sep
									2/3	30/31
Interviews		1,027	994	1,176	1,121	1,186	1,081	999	1,075	1,042	1,057
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	33	35	30	29	27	22	28	25	27	28
	worse off	25	25	30	34	35	45	40	43	39	39
QUESTION 1 difference		8	10	0	-5	-8	-23	-12	-18	-12	-11
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	39	40	39	37	32	31	35	35	36	38
	worse off	16	17	17	22	27	31	29	25	22	22
QUESTION 2 difference		23	23	22	15	5	0	6	10	14	16
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	38	36	32	25	26	22	19	18	24	25
	bad times	25	30	30	37	39	39	48	48	37	38
QUESTION 3 difference		13	6	2	-12	-13	-17	-29	-30	-13	-13
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	35	37	33	29	29	26	26	25	31	30
	bad times	18	20	20	24	26	26	33	28	23	21
QUESTION 4 difference		17	17	13	5	3	0	-7	-3	8	9
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	52	46	39	33	34	33	36	32	32	35
	bad time to buy	20	23	29	35	36	38	32	40	32	30
QUESTION 5 difference		32	23	10	-2	-2	-5	4	-8	0	5
Roy Morgan Consumer Confidence Rating		118.6	115.8	109.5	100.1	97.1	90.7	92.0	90.1	99.3	101.2
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2007 (January - December) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug	Sep	Oct	Nov	Dec
Interviews		1,077	1,251	1,115	1,150	1,215	1,016	937	929	1,053	1,084	1,077	1,006
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	36	34	35	36	34	34	37	40	33	40	37	38
	worse off	25	26	26	24	27	25	27	23	27	21	24	20
QUESTION 1 difference		11	8	9	12	7	9	10	17	6	19	13	18
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	41	46	39	42	41	39	44	44	39	45	42	44
	worse off	16	15	15	13	14	16	14	13	15	12	12	12
QUESTION 2 difference		25	31	24	29	27	23	30	31	24	33	30	32
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	44	44	41	43	46	45	48	43	40	44	45	47
	bad times	21	21	21	19	19	19	17	20	23	16	16	13
QUESTION 3 difference		23	23	20	24	27	26	31	23	17	28	29	34
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	37	37	36	37	35	34	38	38	34	37	39	39
	bad times	17	20	21	19	19	19	16	16	20	16	16	14
QUESTION 4 difference		20	17	15	18	16	15	22	22	14	21	23	25
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	57	56	52	53	52	54	58	51	50	49	50	47
	bad time to buy	17	16	16	15	17	16	17	18	20	19	21	22
QUESTION 5 difference		40	40	36	38	35	38	41	33	30	30	29	25
Roy Morgan Consumer Confidence Rating		123.9	123.8	120.7	124.3	122.5	122.3	126.8	125.2	118.2	126.2	124.9	126.8
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2006 (January - December) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug	Sep	Oct	Nov	Dec
Interviews		1,062	1,163	1,125	1,165	1,149	1,144	1,215	1,132	1,085	1,069	1,161	1,208
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	31	35	34	34	30	32	32	30	32	32	35	36
	worse off	26	25	25	27	35	30	31	34	32	27	27	24
QUESTION 1 difference		5	10	9	7	-5	2	1	-4	0	5	8	12
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	42	44	45	43	37	41	40	35	38	39	39	41
	worse off	14	14	14	16	22	19	19	26	21	16	19	13
QUESTION 2 difference		28	30	31	27	15	22	21	9	17	23	20	28
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	41	44	42	41	32	38	42	29	34	38	33	39
	bad times	21	21	20	25	34	26	25	38	32	26	31	24
QUESTION 3 difference		20	23	22	16	-2	12	17	-9	2	12	2	15
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	36	35	34	34	30	29	33	29	30	32	28	33
	bad times	20	20	19	23	25	24	23	27	28	24	28	23
QUESTION 4 difference		16	15	15	11	5	5	10	2	2	8	0	10
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	64	59	58	55	45	51	57	46	45	50	49	45
	bad time to buy	12	14	13	15	24	17	16	27	23	19	22	23
QUESTION 5 difference		52	45	45	40	21	34	41	19	22	31	27	22
Roy Morgan Consumer Confidence Rating		124.3	124.5	124.4	120.1	106.8	115.1	118.1	103.7	108.6	115.8	111.5	117.4
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2005 (January - December) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug	Sep	Oct	Nov	Dec
Interviews		1,141	1,250	1,181	1,074	1,092	1,070	1,038	1,077	1,033	1,114	1,003	1,083
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	36	36	35	32	34	32	31	36	32	32	31	34
	worse off	21	21	24	26	28	24	30	27	30	32	30	27
QUESTION 1 difference		15	15	11	6	6	8	1	9	2	0	1	7
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	47	46	44	43	42	41	41	40	39	39	35	40
	worse off	11	11	15	15	15	16	20	16	21	26	20	17
QUESTION 2 difference		36	35	29	28	27	25	21	24	18	13	15	23
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	52	50	39	38	36	35	35	42	36	28	32	41
	bad times	14	15	23	26	24	25	27	23	28	39	32	23
QUESTION 3 difference		38	35	16	12	12	10	8	19	8	-11	0	18
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	41	41	36	33	33	30	30	32	30	25	28	31
	bad times	14	13	16	22	21	23	22	24	25	29	26	26
QUESTION 4 difference		27	28	20	11	12	7	8	8	5	-4	2	5
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	61	58	50	53	55	55	61	57	52	50	53	53
	bad time to buy	11	11	18	14	14	12	14	14	14	21	18	18
QUESTION 5 difference		50	47	32	39	41	43	47	43	38	29	35	35
Roy Morgan Consumer Confidence Rating		133.2	132.0	121.5	119.4	119.5	118.8	116.8	120.6	114.3	105.4	110.6	117.7
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

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