Home |  site-map |  indonesia |  indonesian-single-source-articles |  asteroid-user-registration |

Roy Morgan OZ Panel Login  |  Mail Diary Panel Login |   careers |  contact-us |

The January NZ Roy Morgan Consumer Confidence rating is up 3.6 points to 103.7. The NZ Roy Morgan Consumer Confidence rating is now 17.5 points below the 121.2 it was in January 2008.

The rise in the New Zealand Roy Morgan Consumer Confidence rating has been driven by increasing numbers of New Zealanders saying now is a “good time to buy” major household items.

In the New Year 48% (up 6%) of New Zealanders say now is a ‘good time to buy’ major household items while 39% (down 5%) say now is a ‘bad time to buy’ major household items.

Now 38% (down 4%) of New Zealanders say that their family is financially ‘worse off’ than a year ago compared to just 31% (up 3%) who say that they’re family is ‘better off’ financially than a year ago.

New Zealanders are positive about their family’s financial position when looking forward though with 50% (unchanged) of New Zealanders expecting their family to be ‘better off’ financially in a year’s time compared to just 22% (down 1%) that expect to be ‘worse off’ financially in a year’s time.

In terms of the country as a whole, New Zealanders are expecting tough times through most of 2009 with 56% (unchanged) of New Zealanders expecting ‘bad times’ economically for the country as a whole over the next twelve months while only 24% (unchanged) expect ‘good times.’

Looking further ahead New Zealanders are more confident, despite a fall this week in the number of New Zealanders 46% (down 2%) expecting ‘good times’ for the country during the next five years which compares to just 25% (down 2%) who expect ‘bad times.’

Gary Morgan says:

“The New Zealand Roy Morgan Consumer Confidence rating is up in the New Year as an increasing number of New Zealanders (48% - the highest figure measured since March 2008) say now is a ’good time to buy’ major household items.

“Rising confidence amongst New Zealand consumers is essential for New Zealand to emerge from the year-long recession — consumer spending supports the New Zealand economy and needs to be increased.

“Despite recent interest rate reductions, interest rates in New Zealand are still amongst the highest in the developed world. The Reserve Bank of NZ meets on Thursday and must again slash 1.5% off New Zealand’s high interest rates to support the local economy and get New Zealand out of this recession.”

This Roy Morgan Consumer Confidence Rating was conducted from January 2 — 18, 2009, across New Zealand by telephone with a cross section of 2,156 people aged 14 and over.

For further information:

Gary Morgan:             Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:         Office +61 3 9224 5215   Mobile +61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based.  The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

* The Roy Morgan Consumer Confidence Rating was measured twice a month from October 2005

^ There was only one January 2007 and 2008 Roy Morgan Consumer Confidence rating

Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2009) are as follows:

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2009 Roy Morgan Consumer Confidence rating.

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2008) are as follows:

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2008 Roy Morgan Consumer Confidence rating.

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys for 2007 are as follows:

* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

^ There was only one January 2007 Roy Morgan Consumer Confidence rating.

*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.

No other public opinion poll taken in Australia or New Zealand has this qualification.

© 2012 Roy Morgan Research. All Rights Reserved
privacy-statement