New Zealand Roy Morgan Consumer Confidence up 1.7pts to 107.8 Highest level since Mid-September 2008
| Article No. 910 -
This Roy Morgan Consumer Confidence Rating was conducted from July 6-19, 2009, across New Zealand by telephone with a cross section of 1,039 people aged 14 and over.:
July 24, 2009 |
The mid July NZ Roy Morgan Consumer Confidence Rating is up 1.7 points to 107.8. The NZ Roy Morgan Consumer Confidence Rating is now 22.1 points higher than a year ago (85.7 in mid July 2008).
The small rise in the New Zealand Roy Morgan Consumer Confidence Rating has been driven by the increasing confidence New Zealanders have in both the short and long term future of the New Zealand economy.
New Zealanders are less worried about economic conditions in New Zealand as a whole over the next 12 months with 31% (up 3% — and the highest since September 2008) of New Zealanders expecting ‘good times’ over the next 12 months compared to 41% (down 9% - and the lowest since September 2008) of New Zealanders that expect ‘bad times.’
Longer-term a majority of New Zealanders are more positive about the next five years with 56% (up 1%) of New Zealanders expecting ‘good times’ during the next five years compared to 13% (down 5% - and the lowest recorded) who expect ‘bad times’ for the country.
In terms of personal finances over the year ahead, 47% (down 4%) of New Zealanders expect to be ‘better off’ financially in a years time compared to 20% (up 4%) of New Zealanders that expect their family to be ‘worse off’ financially in a year’s time.
Looking back over the past year, 46% (up 3%) of New Zealanders say that their family is financially ‘worse off’ than a year ago compared to 20% (down 3% - and the lowest recorded) who say that they’re family is ‘better off’ financially than a year ago.
Now more New Zealanders say now is a good or bad time to buy major household items with 45% (up 3%) of New Zealanders saying now is a ‘good time to buy’ major household items while 40% (down 2%), say now is a ‘bad time to buy’ major household items.
Gary Morgan says:
“The New Zealand Roy Morgan Consumer Confidence Rating (up 1.7pts to 107.8) is now at its highest level since mid-September — at the onset of the global financial crisis.
“New Zealand’s economy has experienced its worst recession for more than three decades in 2008-09. The continuing improvement in consumer expectations for the New Zealand economy over the year ahead though suggests New Zealanders believe this recession will soon be over.”
This Roy Morgan Consumer Confidence Rating was conducted from July 6-19, 2009, across New Zealand by telephone with a cross section of 1,039 people aged 14 and over.
For further information:
Gary Morgan: Office +61 3 9224 5213 Mobile +61 411 129 094
Michele Levine: Office +61 3 9224 5215 Mobile +61 411 129 093
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| |
Percentage Estimate |
|
Sample Size |
40%-60% |
25% or 75% |
10% or 90% |
5% or 95% |
|
1,000 |
±3.2 |
±2.7 |
±1.9 |
±1.4 |

|
Monthly Roy Morgan Consumer Confidence Rating Figures |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Yearly
Average |
|
Year |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct* |
Nov |
Dec |
|
2004 |
135.7 |
131.7 |
130.2 |
133.5 |
129.8 |
130 |
134.4 |
132.9 |
133.9 |
135.4 |
135 |
136.1 |
133.2 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Beg Oct |
Mid Oct |
Beg Nov |
Mid Nov |
Beg Dec |
Mid Dec |
|
|
2005 |
140.9 |
139.1 |
136 |
125.2 |
125.5 |
128 |
127.7 |
125.6 |
126.2 |
121.4 |
121.3 |
121.4 |
119.8 |
121.1 |
117.5 |
126.4 |
|
|
Beg Jan |
Mid Jan |
Beg Feb |
Mid Feb |
Beg Mar |
Mid Mar |
Beg Apr |
Mid Apr |
Beg May |
Mid May |
Beg Jun |
Mid Jun |
Beg
Jul |
Mid
Jul |
Beg Aug |
Mid Aug |
Beg Sep |
Mid
Sep |
Beg Oct |
Mid Oct |
Beg Nov |
Mid Nov |
Beg Dec |
Mid Dec |
|
|
2006 |
118.3 |
123 |
111 |
115 |
115.1 |
116.5 |
115.7 |
116.7 |
104.8 |
112.5 |
110.8 |
114 |
115.4 |
118.8 |
112.1 |
113.3 |
115.5 |
123.8 |
123.4 |
124.8 |
124.0 |
123.3 |
128.2 |
127.8 |
117.7 |
|
2007 |
^ |
136.8 |
133.8 |
133.7 |
128.8 |
129.7 |
130.5 |
126.6 |
121.6 |
122.5 |
123.2 |
118.7 |
121.4 |
120.7 |
120.5 |
124.3 |
122.7 |
119.8 |
116.0 |
128.0 |
122.7 |
121.0 |
126.9 |
126.3 |
125.1 |
|
2008 |
^ |
121.2 |
117.8 |
114.2 |
116.8 |
106.6 |
99.7 |
100.0 |
92.7 |
85.6 |
85.4 |
87.5 |
82 |
85.7 |
87.8 |
94.9 |
107.3 |
109.9 |
102.3 |
97.0 |
98.3 |
99.7 |
105.6 |
100.1 |
99.9 |
|
2009 |
^ |
103.7 |
100.4 |
97.1 |
95.9 |
93.4 |
97.6 |
104.6 |
104.0 |
105.8 |
107.1 |
103.4 |
106.1 |
107.8 |
|
|
|
|
|
|
|
|
|
|
102.1 |
|
Monthly Average |
125.7 |
119.4 |
116.9 |
115.0 |
110.5 |
110.8 |
112.0 |
113.9 |
121.3 |
118.8 |
118.4 |
121.1 |
116.9 |
* The Roy Morgan Consumer Confidence Rating was measured twice a month from October 2005
^ There was only one January 2007 and 2008 Roy Morgan Consumer Confidence rating
Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2009) are as follows:
| |
2009 |
| |
Jan |
Feb |
Mar |
Apr |
May |
|
| June |
July |
August |
Sep |
| Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
^ |
2,156 |
1,134 |
1,087 |
1,072 |
1,071 |
1,051 |
1,060 |
1,069 |
1,117 |
|
| 1,033 |
1,038 |
1,015 |
1,039 |
|
|
|
|
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
^ |
31 |
30 |
26 |
27 |
26 |
25 |
25 |
27 |
24 |
27 |
24 |
23 |
20 |
|
|
|
|
| |
Worse off |
^ |
38 |
37 |
45 |
41 |
42 |
44 |
40 |
41 |
42 |
39 |
43 |
43 |
46 |
|
|
|
|
|
Question 1 difference |
^ |
-7 |
-7 |
-19 |
-14 |
-16 |
-19 |
-15 |
-14 |
18 |
-12 |
-19 |
-20 |
-26 |
|
|
|
|
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
^ |
50 |
51 |
50 |
49 |
48 |
51 |
51 |
49 |
50 |
51 |
49 |
51 |
47 |
|
|
|
|
| |
Worse off |
^ |
22 |
25 |
25 |
24 |
26 |
25 |
18 |
24 |
20 |
18 |
21 |
16 |
20 |
|
|
|
|
|
Question 2 difference |
^ |
28 |
26 |
25 |
25 |
22 |
26 |
33 |
25 |
30 |
33 |
28 |
35 |
27 |
|
|
|
|
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
^ |
24 |
22 |
20 |
20 |
21 |
23 |
27 |
28 |
29 |
29 |
26 |
28 |
31 |
|
|
|
|
| |
Bad Times |
^ |
56 |
60 |
64 |
63 |
64 |
59 |
53 |
56 |
53 |
49 |
53 |
50 |
41 |
|
|
|
|
|
Question 3 difference |
^ |
-32 |
-38 |
-44 |
-43 |
-43 |
-36 |
-26 |
-28 |
-24 |
-20 |
-27 |
-22 |
-10 |
|
|
|
|
|
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
^ |
46 |
43 |
46 |
45 |
43 |
48 |
55 |
57 |
54 |
55 |
52 |
55 |
56 |
|
|
|
|
| |
Bad times |
^ |
25 |
27 |
27 |
29 |
31 |
24 |
22 |
22 |
20 |
19 |
17 |
18 |
13 |
|
|
|
|
|
Question 4 difference |
^ |
21 |
16 |
19 |
16 |
12 |
24 |
33 |
35 |
34 |
36 |
35 |
37 |
43 |
|
|
|
|
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
^ |
48 |
45 |
46 |
41 |
38 |
40 |
41 |
44 |
45 |
42 |
42 |
42 |
45 |
|
|
|
|
| |
Bad time to buy |
^ |
39 |
40 |
41 |
46 |
45 |
47 |
44 |
42 |
39 |
42 |
42 |
42 |
40 |
|
|
|
|
|
Question 5 difference |
^ |
9 |
5 |
5 |
-5 |
-7 |
-7 |
-3 |
2 |
6 |
0 |
0 |
0 |
5 |
|
|
|
|
|
Roy Morgan
Consumer Confidence Rating |
^ |
103.7 |
100.4 |
97.1 |
95.9 |
93.4 |
97.6 |
104.6 |
104.0 |
105.8 |
107.1 |
103.4 |
106.1 |
107.8 |
|
|
|
|
* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
^ There was only one January 2009 Roy Morgan Consumer Confidence rating.
| |
2009 |
|
|
Oct |
Nov |
Dec |
|
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
|
|
|
|
|
|
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
|
|
|
|
|
|
| |
Worse off |
|
|
|
|
|
|
|
Question 1 difference |
|
|
|
|
|
|
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
|
|
|
|
|
|
| |
Worse off |
|
|
|
|
|
|
|
Question 2 difference |
|
|
|
|
|
|
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
|
|
|
|
|
|
| |
Bad Times |
|
|
|
|
|
|
|
Question 3 difference |
|
|
|
|
|
|
|
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
|
|
|
|
|
|
| |
Bad times |
|
|
|
|
|
|
|
Question 4 difference |
|
|
|
|
|
|
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
|
|
|
|
|
|
| |
Bad time to buy |
|
|
|
|
|
|
|
Question 5 difference |
|
|
|
|
|
|
|
Roy Morgan
Consumer Confidence Rating |
|
|
|
|
|
|
*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
Results for the Roy Morgan Consumer Confidence Rating* for the component questions (2008) are as follows:
| |
2008 |
| |
Jan |
Feb |
Mar |
Apr |
May |
|
| June |
July |
August |
Sep |
| Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
^ |
1,930 |
1,033 |
1,016 |
983 |
1,002 |
992 |
1,047 |
1,101 |
1,081 |
|
| 987 |
900 |
1,119 |
1,074 |
1,036 |
1,034 |
1,031 |
1,020 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
^ |
44 |
46 |
38 |
40 |
36 |
32 |
35 |
28 |
28 |
22 |
25 |
22 |
23 |
24 |
28 |
27 |
31 |
| |
Worse off |
^ |
29 |
28 |
34 |
35 |
35 |
41 |
42 |
49 |
51 |
54 |
50 |
58 |
56 |
56 |
51 |
47 |
46 |
|
Question 1 difference |
^ |
15 |
18 |
4 |
5 |
1 |
-9 |
-7 |
-21 |
-23 |
-32 |
-25 |
-36 |
-33 |
-32 |
-23 |
-20 |
-15 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
^ |
57 |
58 |
56 |
57 |
47 |
42 |
46 |
44 |
39 |
38 |
39 |
40 |
41 |
44 |
50 |
53 |
54 |
| |
Worse off |
^ |
19 |
17 |
16 |
17 |
22 |
26 |
25 |
28 |
32 |
32 |
29 |
33 |
33 |
28 |
25 |
19 |
20 |
|
Question 2 difference |
^ |
38 |
41 |
40 |
40 |
25 |
16 |
21 |
16 |
7 |
6 |
10 |
7 |
8 |
16 |
25 |
34 |
34 |
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
^ |
37 |
36 |
32 |
37 |
30 |
24 |
28 |
24 |
18 |
19 |
16 |
16 |
19 |
19 |
25 |
35 |
33 |
| |
Bad Times |
^ |
32 |
38 |
40 |
36 |
47 |
52 |
52 |
58 |
61 |
60 |
62 |
64 |
64 |
60 |
55 |
43 |
40 |
|
Question 3 difference |
^ |
5 |
-2 |
-8 |
1 |
-17 |
-28 |
-24 |
-34 |
-43 |
-41 |
-46 |
-48 |
-45 |
-41 |
-30 |
-8 |
-7 |
|
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
^ |
40 |
43 |
40 |
43 |
41 |
39 |
40 |
39 |
35 |
38 |
38 |
37 |
38 |
36 |
42 |
49 |
51 |
| |
Bad times |
^ |
22 |
25 |
26 |
24 |
30 |
29 |
29 |
30 |
33 |
31 |
32 |
36 |
37 |
37 |
31 |
23 |
27 |
|
Question 4 difference |
^ |
18 |
18 |
14 |
19 |
11 |
10 |
11 |
9 |
2 |
7 |
6 |
1 |
1 |
-1 |
11 |
26 |
24 |
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
^ |
57 |
46 |
51 |
49 |
46 |
45 |
39 |
38 |
34 |
34 |
37 |
35 |
41 |
42 |
39 |
45 |
46 |
| |
Bad time to buy |
^ |
28 |
32 |
31 |
32 |
34 |
36 |
40 |
44 |
48 |
48 |
45 |
49 |
43 |
46 |
47 |
40 |
39 |
|
Question 5 difference |
^ |
29 |
14 |
20 |
17 |
12 |
9 |
-1 |
-6 |
-14 |
-14 |
-8 |
-14 |
-2 |
-4 |
-8 |
5 |
7 |
|
Roy Morgan
Consumer Confidence Rating |
^ |
121.2 |
117.8 |
114.2 |
116.8 |
106.6 |
99.7 |
100.0 |
92.7 |
85.6 |
85.4 |
87.5 |
82 |
85.7 |
87.8 |
94.9 |
107.3 |
109.9 |
* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
^ There was only one January 2008 Roy Morgan Consumer Confidence rating.
| |
2008 |
|
|
Oct |
Nov |
Dec |
|
|
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
1,106 |
946 |
1,094 |
1,047 |
1,058 |
1,145 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
30 |
31 |
30 |
32 |
39 |
28 |
| |
Worse off |
47 |
44 |
44 |
43 |
33 |
42 |
|
Question 1 difference |
-17 |
-13 |
-14 |
-11 |
6 |
-14 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
55 |
52 |
52 |
52 |
50 |
50 |
| |
Worse off |
18 |
22 |
19 |
20 |
22 |
23 |
|
Question 2 difference |
37 |
30 |
33 |
32 |
28 |
27 |
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
30 |
23 |
24 |
26 |
26 |
24 |
| |
Bad Times |
51 |
61 |
55 |
54 |
56 |
56 |
|
Question 3 difference |
-21 |
-38 |
-31 |
-28 |
-30 |
-32 |
|
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
49 |
47 |
48 |
46 |
51 |
48 |
| |
Bad times |
27 |
29 |
27 |
25 |
26 |
27 |
|
Question 4 difference |
22 |
18 |
21 |
21 |
25 |
21 |
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
39 |
37 |
35 |
37 |
45 |
42 |
| |
Bad time to buy |
49 |
49 |
52 |
51 |
45 |
44 |
|
Question 5 difference |
-10 |
-12 |
-17 |
14 |
0 |
-2 |
|
Roy Morgan
Consumer Confidence Rating |
102.3 |
97.0 |
98.3 |
99.7 |
105.6 |
100.1 |
*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys for 2007 are as follows:
| |
2007 |
|
|
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
| Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
^ |
1,956 |
967 |
990 |
1,080 |
1,092 |
938 |
1,084 |
1,072 |
1,195 |
1,040 |
1,001 |
1,054 |
1,077 |
1,003 |
1,036 |
980 |
1,023 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
^ |
41 |
40 |
44 |
40 |
43 |
41 |
42 |
41 |
41 |
41 |
37 |
39 |
37 |
40 |
42 |
41 |
40 |
| |
Worse off |
^ |
21 |
23 |
22 |
26 |
23 |
25 |
24 |
26 |
27 |
25 |
30 |
23 |
29 |
23 |
25 |
26 |
27 |
|
Question 1 difference |
^ |
20 |
17 |
22 |
14 |
20 |
16 |
18 |
15 |
14 |
16 |
7 |
16 |
8 |
17 |
17 |
15 |
13 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
^ |
58 |
56 |
56 |
55 |
59 |
57 |
52 |
52 |
52 |
50 |
50 |
48 |
50 |
51 |
52 |
53 |
51 |
| |
Worse off |
^ |
12 |
16 |
13 |
15 |
13 |
15 |
15 |
18 |
16 |
17 |
19 |
18 |
16 |
17 |
15 |
14 |
18 |
|
Question 2 difference |
^ |
46 |
40 |
43 |
40 |
46 |
42 |
37 |
34 |
36 |
33 |
31 |
30 |
34 |
34 |
37 |
39 |
33 |
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
^ |
52 |
51 |
50 |
48 |
45 |
47 |
45 |
38 |
40 |
43 |
40 |
41 |
37 |
33 |
37 |
39 |
39 |
| |
Bad Times |
^ |
18 |
20 |
23 |
28 |
26 |
26 |
28 |
35 |
30 |
30 |
37 |
30 |
34 |
37 |
37 |
32 |
30 |
|
Question 3 difference |
^ |
34 |
31 |
27 |
20 |
19 |
21 |
17 |
3 |
10 |
13 |
3 |
11 |
3 |
-4 |
0 |
7 |
9 |
|
Q4 Looking ahead, what would you say it is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
^ |
52 |
53 |
51 |
49 |
50 |
54 |
47 |
44 |
45 |
46 |
45 |
46 |
44 |
40 |
47 |
44 |
47 |
| |
Bad times |
^ |
17 |
17 |
23 |
23 |
22 |
20 |
24 |
28 |
28 |
26 |
25 |
24 |
24 |
23 |
22 |
20 |
21 |
|
Question 4 difference |
^ |
35 |
36 |
28 |
26 |
28 |
34 |
23 |
16 |
17 |
20 |
20 |
22 |
20 |
17 |
25 |
24 |
26 |
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
^ |
66 |
64 |
64 |
63 |
57 |
61 |
58 |
61 |
59 |
57 |
58 |
55 |
60 |
61 |
64 |
56 |
50 |
| |
Bad time to buy |
^ |
17 |
19 |
16 |
19 |
22 |
21 |
20 |
21 |
23 |
23 |
26 |
26 |
22 |
22 |
22 |
28 |
32 |
|
Question 5 difference |
^ |
49 |
45 |
48 |
44 |
35 |
40 |
38 |
40 |
36 |
34 |
32 |
29 |
38 |
39 |
42 |
28 |
18 |
|
Roy Morgan
Consumer Confidence Rating |
^ |
136.8 |
133.8 |
133.7 |
128.8 |
129.7 |
130.5 |
126.6 |
121.6 |
122.5 |
123.2 |
118.7 |
121.4 |
120.7 |
120.5 |
124.3 |
122.7 |
119.8 |
* The Roy Morgan Consumer Confidence Rating is 100 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
^ There was only one January 2007 Roy Morgan Consumer Confidence rating.
| |
2007 |
|
|
Oct |
Nov |
Dec |
|
Beg |
Mid |
Beg |
Mid |
Beg |
Mid |
|
Interviews |
1,010 |
985 |
952 |
974 |
958 |
1,028 |
|
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year? |
|
Over the past year |
Better off |
37 |
43 |
38 |
37 |
48 |
49 |
| |
Worse off |
29 |
24 |
27 |
29 |
28 |
25 |
|
Question 1 difference |
8 |
19 |
11 |
8 |
20 |
24 |
|
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now? |
| |
Better off |
48 |
54 |
49 |
52 |
58 |
59 |
| |
Worse off |
21 |
16 |
16 |
15 |
16 |
16 |
|
Question 2 difference |
27 |
38 |
33 |
37 |
42 |
43 |
|
Q3 Thinking of economic conditions in New Zealand as a whole. In the next 12 months, do you expect we’ll have good times financially, bad times or some good and some bad? |
| |
Good Times |
37 |
45 |
40 |
40 |
43 |
43 |
| |
Bad Times |
36 |
26 |
29 |
27 |
27 |
29 |
|
Question 3 difference |
1 |
19 |
11 |
13 |
16 |
14 |
|
Q4 Looking ahead, what would you say is more likely, that in New Zealand as a whole, we’ll have continuous good times during the next five years or so — or we’ll have bad times — or some good and some bad? |
| |
Good times |
46 |
48 |
44 |
44 |
50 |
45 |
| |
Bad times |
24 |
19 |
19 |
21 |
22 |
21 |
|
Question 4 difference |
22 |
29 |
25 |
23 |
28 |
24 |
|
Q5 Generally, do you think now is a good time — or a bad time — for people to buy major household items? |
| |
Good time to buy |
52 |
57 |
56 |
51 |
55 |
54 |
| |
Bad time to buy |
30 |
22 |
23 |
27 |
27 |
28 |
|
Question 5 difference |
22 |
35 |
33 |
24 |
28 |
26 |
|
Roy Morgan
Consumer Confidence Rating |
116.0 |
128.0 |
122.7 |
121.0 |
126.9 |
126.3 |
*The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give favourable and those who give unfavourable answers to five key questions.
The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.
No other public opinion poll taken in Australia or New Zealand has this qualification.
|