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Click here to purchase the latest detailed "Roy Morgan Consumer Confidence Monthly Report 2009"

Consumer Confidence is 127.1 (down 1.1 pts in a week and up 24.5pts in six months) according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of October 17/18, 2009. Consumer Confidence is now 36.4 points higher than a year ago, October 18/19, 2008 (90.7).

The small fall in the weekly Roy Morgan Consumer Confidence Rating has been driven by a decrease in confidence about four of the five components of the rating — however, despite the fall, clearly more than half of Australians, 56% (up 3% - and the highest since July 2007) say ‘now is a good time to buy’ major household items compared to 21% (up 4%) that say ‘now is a bad time to buy’ major household items.

In terms of personal finances, now 44% (down 4%) of Australians expect their family to be ‘better off financially’ this time next year compared to 10% (down 1%) of Australians that expect their family to be ‘worse off financially.’

Compared to a year ago 30% (down 2%), of Australians say their family is ‘better off financially’ compared to 28% (down 1%) of Australians that say their family is ‘worse off financially.’

Of Australians, 44% (down 1%) of Australians say we’ll have ‘good times’ financially in the next 12 months compared to 17% (unchanged) that say we’ll have ‘bad times’ financially.

In the long-term, 48% (down 1%) of Australians expect ‘good times’ economically over the next five years compared to 11% (down 1%) that expect Australia to have ‘bad times.’

Gary Morgan says:

“The weekly Roy Morgan Consumer Confidence Rating (down 1.1pts to 127.1) has dipped slightly over the past week after reaching its highest October Rating since October 2004 (when it was 128.9).

“Most notably, despite this week’s fall in the Consumer Confidence Rating, an increasing majority of Australians (now 56%, up 3% - and the highest for over two years since July 2007) say now is a ‘good time to buy’ major household items.

“Many economists say the rising Australian dollar (today valued close to US 93c) could ‘hit’ parity with the US dollar by years-end. This is a huge boost to retailers importing consumer electronics like TVs and whitegoods for the annual Christmas sales, and a boon to consumers purchasing these goods.”

This weekly Roy Morgan Consumer Confidence rating is based on 1,132 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of October 17/18, 2009.

The latest Roy Morgan Consumer Confidence Monthly Report is now available on the Roy Morgan Online Store.
http://www.roymorganonlinestore.com/Browse/Australia/Australia-Morgan-Poll/Consumer-Confidence.aspx

The latest Roy Morgan Consumer Confidence Monthly Report provides detailed demographic breakdowns for Age, Sex, State, Region (Capital Cities/ Country), Generations, Lifecycle, Socio-Economic Scale, Work Status, Occupation, Home Ownership, Voting Intention, Roy Morgan Value Segments and more.

For further information:

Gary Morgan:                           Office + 61 3 9224 5213           Mobile + 61 411 129 094

Michele Levine:                        Office + 61 3 9224 5215           Mobile + 61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample.  Allowance for design effects (such as stratification and weighting) should be made as appropriate.

1973 - 2009 Monthly Roy Morgan Consumer Confidence Rating Figures
Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Yearly Average
1973			119.2			117.0			108.4			103.8	112.1
1974			103.2			95.6			90.6			92.2	95.4
1975			114.0			104.2			100.8			103.0	105.5
1976	113.6		107.0	110.2		107.0	105.6		108.0	108.8	101.2		107.7
1977	104.2		98.6	101.6		103.8	99.4		105.0	104.4	109.4		103.3
1978	119.2		114.8	110.8		109.6	101.6		91.2	104.4	103.6		106.9
1979	110.2		106.2	109.4		92.6	90.2		99.4	97.6	98.8		100.6
1980	98.8		100.8	97.4		101.6	98.2		104.4	109.8	106.4		102.2
1981	113.4		111.8	101.8		100.8	95.0		92.4	98.2	98.0		101.4
1982	92.4		91.8	93.6		92.2	80.4		84.6	81.2	75.2		86.4
1983	87.8		97.4	96.0		95.4	98.2		100.6	106.4	113.2		99.4
1984	124.6		120.8	120.8		115.6	116.6		118.2	117.8	114.6		118.6
1985	114.8		110.2	99.4		98.0	100.8		106.8	107.8	94.8		104.1
1986	105.4		103.8	94.6	94.8	91.6	79.8	79.8	78.8	89.8	85.6	88.8	90.3
1987	90.4	88.0	86.8	90.8	91.8	93.4	98.6	96.4	94.8	104.0	87.2	93.0	92.9
1988	100.4	98.8	103.6	106.2	104.0	104.0	107.6	108.2	112.4	108.8	104.2	105.8	105.3
1989	105.0	94.6	88.4	88.4	87.4	72.8	73.0	78.8	82.0	79.0	81.0	80.0	84.2
1990	101.6	95.6	83.4	88.3	84.7	83.1	79.6	83.9	75.6	71.4	73.1	71.3	82.6
1991	78.5	85.4	85.0	87.2	87.7	88.6	98.1	95.2	93.3	95.8	91.1	83.0	89.1
1992	93.6	95.9	96.2	105.4	101.6	97.7	95.4	96.9	96.8	101.2	93.6	92.9	97.3
1993	100.8	100.4	105.9	102.3	102.2	96.2	96.6	100.8	90.2	103.5	111.9	108.5	101.6
1994	120.5	127.5	125.7	127.7	125.2	128.0	127.6	123.8	123.6	124.6	118.1	118.0	124.2
1995	112.3	112.4	113.9	114.7	112.0	112.4	110.2	115.5	111.7	116.2	114.3	111.9	113.1
1996	116.7	119.1	123.7	121.5	118.8	117.8	112.3	114.4	113.2	111.3	113.4	113.2	116.3
1997	119.2	115.1	116.2	112.5	114.2	115.5	110.7	111.7	112.4	112.8	111.6	110.6	113.5
1998	117.8	116.0	114.9	110.2	114.4	109.8	107.6	111.1	111.0	113.9	114.2	114.7	112.8
1999	122.1	121.8	122.5	119.6	122.5	122.2	118.2	122.8	122.3	119.6	122.8	122.2	121.6
2000	122.3	119.9	112.9	116.6	112.0	108.7	114.8	119.1	115.8	115.6	110.3	112.3	115.0
2001	119.9	109.5	106.2	103.6	107.4	108.6	115.3	116.4	120.9*	106.8	109.4	113.3	111.4
2002	124.8	123.0	122.3	123.2	124.0	116.4	123.4	119.9	122.1	117.2	114.0	109.6	120.0
2003	122.5	113.4	109.9	120.8	127.0	122.4	123.2	122.4	123.2	121.2	124.2	120.4	120.9
2004	126.0	126.8	130.4	124.4	125.0	125.6	128.9	127.6	126	128.9	124.8	125.5	126.7
2005	133.2	132.0	121.5	119.4	119.5	118.8	116.8	120.6	114.3	105.4	110.6	117.7	119.2
2006	124.3	124.5	124.4	120.1	106.8	115.1	118.1	103.7^	108.6	115.8	111.5	117.4	115.9
2007	123.9	123.8	120.7	124.3	122.5	122.3	126.8	125.2	118.2	126.2	124.9	126.8	123.8
Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Yearly Average
2008	118.6	115.8	109.5	100.1	97.1	90.7	92.0	94.7	101.2	90.4	93.1	99.8	100.2
2009	101.1	94.9	95.8	102.0	101.8	109.6	114.9	121.4	122.9	127.5?			109.2
* The Roy Morgan Consumer Confidence Rating for September 15/16, 2001, conducted by telephone, was 102.3. ^ 84 of the 107 Western Australian interviews were conducted by telephone on August 9/10 due to a recent Southern WA Cyclone #The Roy Morgan Consumer Confidence Rating for August 2008 includes interviewing on August 2/3 (90.1) & 30/31 (99.3). Since October 2008, the Roy Morgan Consumer Confidence Rating has been conducted on a weekly basis, with the monthly Roy Morgan Consumer Confidence Rating compiled from results on all four weekends. ?The latest monthly figure in this table is an indicative figure, the average of the completed weeks so far in the latest month.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2009 (October - December) - Weekly												Oct				Nov					Dec
												3/4	10/11	17/18	24/25	31/1 (Nov)	7/8	14/15	21/22	28/29	5/6	12/13	19/20
Interviews												1,334	997	1,132
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											30	32	30
	worse off											29	29	28
QUESTION 1 difference												1	3	2
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											47	48	44
	worse off											11	11	10
QUESTION 2 difference												36	37	34
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											48	45	44
	bad times											17	17	17
QUESTION 3 difference												31	28	27
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											52	49	48
	bad times											12	12	11
QUESTION 4 difference												40	37	37
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											50	53	56
	bad time to buy											21	17	21
QUESTION 5 difference												29	36	35
Weekly Roy Morgan Consumer Confidence Rating												127.3	128.2	127.1
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2009 (July - September) - Weekly												July				August					September
												4/5	11/12	18/19	25/26	1/2	8/9	15/16	22/23	29/30	5/6	12/13	19/20
Interviews												1,466	1,018	1,130	1,008	1,155	1,050	1,045	1,035	1,050	928	1,095	1,041
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											26	27	25	25	25	30	29	27	30	29	30	29
	worse off											38	34	35	33	33	31	29	31	33	30	31	30
QUESTION 1 difference												-12	-7	-10	-8	-8	-1	0	-4	-3	-1	-1	-1
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											42	40	41	43	41	46	43	42	42	44	41	42
	worse off											16	13	15	13	13	10	11	13	13	12	13	12
QUESTION 2 difference												26	27	26	30	28	36	32	29	29	32	28	30
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											29	25	28	31	32	36	39	40	40	43	39	43
	bad times											34	31	30	29	24	23	23	22	24	20	20	19
QUESTION 3 difference												-54	-6	-2	2	8	13	16	18	16	23	19	24
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											47	43	45	46	44	50	51	55	52	46	48	50
	bad times											15	15	13	13	13	11	12	10	12	11	12	10
QUESTION 4 difference												32	28	32	33	31	39	39	45	40	35	36	40
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											52	51	49	54	47	49	51	51	52	50	48	50
	bad time to buy											24	23	24	22	24	21	24	21	24	22	23	18
QUESTION 5 difference												28	28	25	32	23	28	27	30	28	28	25	32
Weekly Roy Morgan Consumer Confidence Rating												113.5	114.0	114.4	117.8	116.2	123.0	122.6	123.7	121.9	123.5	121.2	124.9
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2009 (April - June) - Weekly												April				May					June
												4/5	11/12	18/19	25/26	2/3	9/10	16/17	23/24	30/31	6/7	13/14	20/21
Interviews												1,486	987	1,145	1,051	1,106	1,032	1,122	1,065	1,082	1,083	1,010	997
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											30	27	25	29	25	26	25	25	27	26	24	25
	worse off											32	33	37	35	35	35	34	35	35	34	36	32
QUESTION 1 difference												-2	-6	-12	-6	-10	-9	-9	-10	-8	-8	-12	-7
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											39	37	38	33	33	38	36	38	38	40	39	39
	worse off											16	17	16	20	22	17	19	18	19	15	18	15
QUESTION 2 difference												23	20	22	13	11	21	17	20	19	25	21	24
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											15	17	18	15	12	19	16	19	19	22	24	27
	bad times											55	52	50	53	58	46	51	45	48	34	43	31
QUESTION 3 difference												-40	-35	-32	-38	-46	-27	-35	-26	-29	-12	-19	-4
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											35	37	39	35	35	39	36	39	38	40	47	44
	bad times											21	17	18	21	21	19	22	19	20	16	18	13
QUESTION 4 difference												14	20	21	14	14	20	14	20	18	24	29	31
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											46	45	44	45	46	46	47	45	49	49	51	50
	bad time to buy											27	28	29	30	29	28	28	27	25	24	27	25
QUESTION 5 difference												19	17	15	15	17	18	19	18	24	25	24	25
Weekly Roy Morgan Consumer Confidence Rating												102.6	103.4	102.6	99.6	97.3	104.5	101.2	104.2	104.7	110.8	108.8	113.9
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2009 (January - March) - Weekly												Jan				Feb				Mar
												3/4	10/11	17/18	24/25	31/1(Feb)	7/8	14/15	21/22	28/1(Mar)	7/8	14/15	21/22
Interviews												981	1,053	1,023	1,129	927	993	916	1,145	1,016	1,133	1,046	1,042
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											28	33	29	26	26	30	25	26	25	28	26	27
	worse off											31	32	34	37	37	36	37	37	37	34	37	36
QUESTION 1 difference												-3	1	-5	-11	-11	-6	-12	-11	-12	-6	-11	-9
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											36	42	36	32	36	37	32	34	33	34	32	32
	worse off											20	17	19	25	21	21	21	21	22	19	23	21
QUESTION 2 difference												16	25	17	7	15	16	11	13	11	15	9	11
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											17	20	15	13	11	11	13	13	13	12	12	16
	bad times											48	47	51	61	60	62	54	54	59	57	60	56
QUESTION 3 difference												-31	-27	-36	-48	-49	-51	-41	-41	-46	-45	-48	-40
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											35	37	32	28	29	28	32	30	31	33	32	33
	bad times											19	20	22	27	25	27	26	26	24	23	27	22
QUESTION 4 difference												16	17	10	1	4	1	6	4	7	10	5	11
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											48	48	45	43	43	43	46	43	45	44	44	44
	bad time to buy											25	29	26	33	35	32	30	30	30	31	31	31
QUESTION 5 difference												23	19	19	10	8	11	16	13	15	13	13	13
Weekly Roy Morgan Consumer Confidence Rating												104.1	107.2	101.1	92.0	93.4	94.1	96.2	95.8	95.2	97.3	93.5	97.2
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the weekly Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2008 (October - December) - Weekly												Oct				Nov					Dec
												4/5	11/12	18/19	25/26	1/2	8/9	15/16	22/23	29/30	6/7	13/14	20/21
Interviews												1,183	981	1,064	1,072	1,060	1,100	1,045	989	1,140	1,109	1,016	988
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off											25	26	27	25	26	28	23	26	27	27	29	31
	worse off											38	41	37	42	40	36	37	37	36	36	35	34
QUESTION 1 difference												-13	-15	-10	-17	-14	-8	-14	-11	-9	-9	-6	-3
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off											38	34	34	32	34	37	32	37	36	34	38	37
	worse off											22	23	24	27	25	20	23	23	20	20	19	20
QUESTION 2 difference												16	11	10	5	9	17	9	14	16	14	19	17
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times											19	14	15	14	14	19	16	17	18	18	16	16
	bad times											44	49	48	54	51	49	50	49	47	46	46	48
QUESTION 3 difference												-25	-35	-33	-40	-37	-33	-34	-32	-29	-28	-30	-32
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times											28	28	27	28	30	30	26	30	31	29	30	33
	bad times											22	26	26	28	25	21	26	22	23	22	22	19
QUESTION 4 difference												6	2	1	0	5	9	0	8	8	7	8	14
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy											29	26	30	28	31	33	33	33	39	40	43	46
	bad time to buy											40	43	45	40	43	39	37	37	36	33	34	26
QUESTION 5 difference												-11	-17	-15	-12	-12	-6	-4	-4	3	7	9	20
Weekly Roy Morgan Consumer Confidence Rating												94.2	89.5	90.7	87.3	90.3	95.8	91.2	94.9	97.8	98.4	99.9	103.0
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2008 (January - September) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug		Sep
									2/3	30/31
Interviews		1,027	994	1,176	1,121	1,186	1,081	999	1,075	1,042	1,057
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	33	35	30	29	27	22	28	25	27	28
	worse off	25	25	30	34	35	45	40	43	39	39
QUESTION 1 difference		8	10	0	-5	-8	-23	-12	-18	-12	-11
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	39	40	39	37	32	31	35	35	36	38
	worse off	16	17	17	22	27	31	29	25	22	22
QUESTION 2 difference		23	23	22	15	5	0	6	10	14	16
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	38	36	32	25	26	22	19	18	24	25
	bad times	25	30	30	37	39	39	48	48	37	38
QUESTION 3 difference		13	6	2	-12	-13	-17	-29	-30	-13	-13
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	35	37	33	29	29	26	26	25	31	30
	bad times	18	20	20	24	26	26	33	28	23	21
QUESTION 4 difference		17	17	13	5	3	0	-7	-3	8	9
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	52	46	39	33	34	33	36	32	32	35
	bad time to buy	20	23	29	35	36	38	32	40	32	30
QUESTION 5 difference		32	23	10	-2	-2	-5	4	-8	0	5
Roy Morgan Consumer Confidence Rating		118.6	115.8	109.5	100.1	97.1	90.7	92.0	90.1	99.3	101.2
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

Results for the Roy Morgan Consumer Confidence Rating* for the component questions over the more recent surveys are as follows:
2007 (January - December) - Monthly		Jan	Feb	Mar	Apr	May	June	July	Aug	Sep	Oct	Nov	Dec
Interviews		1,077	1,251	1,115	1,150	1,215	1,016	937	929	1,053	1,084	1,077	1,006
Q1 Would you say you and your family are better-off financially or worse off than you were at this time last year?
Over the past year	better off	36	34	35	36	34	34	37	40	33	40	37	38
	worse off	25	26	26	24	27	25	27	23	27	21	24	20
QUESTION 1 difference		11	8	9	12	7	9	10	17	6	19	13	18
Q2 This time next year, do you and your family expect to be better-off financially or worse off than you are now?
	better off	41	46	39	42	41	39	44	44	39	45	42	44
	worse off	16	15	15	13	14	16	14	13	15	12	12	12
QUESTION 2 difference		25	31	24	29	27	23	30	31	24	33	30	32
Q3 Thinking of economic conditions in Australia as a whole. In the next 12 months, do you expect we'll have good times financially, bad times or some good and some bad?
	good times	44	44	41	43	46	45	48	43	40	44	45	47
	bad times	21	21	21	19	19	19	17	20	23	16	16	13
QUESTION 3 difference		23	23	20	24	27	26	31	23	17	28	29	34
Q4 Looking ahead, what would you say is more likely, that in Australia as a whole, we'll have continuous good times during the next five years of so - or we'll have bad times - or some good and some bad?
	good times	37	37	36	37	35	34	38	38	34	37	39	39
	bad times	17	20	21	19	19	19	16	16	20	16	16	14
QUESTION 4 difference		20	17	15	18	16	15	22	22	14	21	23	25
Q5 Generally, do you think now is a good time - or a bad time - for people to buy major household items?
	good time to buy	57	56	52	53	52	54	58	51	50	49	50	47
	bad time to buy	17	16	16	15	17	16	17	18	20	19	21	22
QUESTION 5 difference		40	40	36	38	35	38	41	33	30	30	29	25
Roy Morgan Consumer Confidence Rating		123.9	123.8	120.7	124.3	122.5	122.3	126.8	125.2	118.2	126.2	124.9	126.8
* The Roy Morgan Consumer Confidence Rating is 100.0 plus the simple unweighted average of the difference between the percentage of respondents who give a favourable and those who give unfavourable answers to five key questions.

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