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Roy Morgan Electorate Report shows Marginal Electorate Link to Unemployment

Finding No. 4525 - Source: Roy Morgan Research Single Source: January 2008 - December 2009. Total Australians 14+, Workforce 2 year sample, n = 104,380.: July 04, 2010

Click here to purchase detailed Roy Morgan Electorate Profiles for all 150 Federal Electorates

Sample Electorate Profile: Click here to see a sample Roy Morgan Electorate Profile

Roy Morgan Unemployment estimate for April 2010 is 6.6%, an estimated 760,000, down 76,000, the lowest since December 2008. While this is good news for the Rudd Government it is critical to recognise that unemployment is never uniform across the country.

In the two years, since the ALP came to Government, unemployment has averaged 6.3% but has been much higher in some crucial ALP marginal seats like Leichhardt, (unemployment 11.2%); Bonner (9.7%); Flynn (9.7%); Eden-Monaro (9.2%); Forde (8.9%); and Dickson (8.8%).

Electorate Profiles

In addition to Roy Morgan standard Profile contents, electorate profiles also include the most important political issues rated by electors in each electorate and which political party or parties’ electors believe are better for the each of the issues.

Issues include:

1. Reducing taxes. 2. Reducing crime and maintaining law and order. 3. Improving business. 4. Reducing unemployment. 5. Looking after the environment. 6. Open and honest government. 7. The needs of people outside cities. 8. Managing the economy. 9. Improving education. 10. Improving health services and hospitals. 11. Defence and national security. 12. Australia’s ageing population. 13. The needs of families. 14. Global warming. 15. Fair workplace and employment regulations.

For further information:

Gary Morgan: Office +61 3 9224 5213 Mobile +61 411 129 094

Michele Levine: Office +61 3 9224 5215 Mobile +61 411 129 093