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COMPANY ONLINE STORE PRODUCTS SERVICES INDUSTRIES MORGAN POLL PAPERS PRESS RELEASES CONSUMER CONFIDENCE READERSHIP UNEMPLOYMENT THE REACTOR CAREERS 
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The gender gap is closing for Tony Abbott
Despite substantial gains in the electorate’s perception of the ALP as the best party for health services and hospitals, needs of families and a fair workplace and employment relations, Julia Gillard has lost ground personally — with her approval rating since the Debate down 12% to 46% — 37% (up 11%) now disapprove and 17% (up 1%) undecided. Tony Abbott on the other hand has gained in overall approval — now 46% (up 11%) approve of the way he is handling his job — equal to Julia Gillard. Julia Gillard is still preferred as Prime Minister but with a substantially reduced lead — now 48% (down 10%) prefer Julia Gillard as Prime Minister compared to 33% (up 4%) who prefer Opposition Leader Tony Abbott. The gender divide that has emerged as such a strong theme for this Federal Election is still strong for Julia Gillard. Prime Minister Gillard’s approval has dropped substantially among both men (down 12% to 40%) and women (down 8% to 51%) — and her position as ‘Better PM’ has been reduced among both men (down 9% to 45%) and women (down 10% to 52%). However, Tony Abbott has gained ground with women — 41% (up 5%) now approve of Tony Abbott’s handing of his job while 51% (up 1%) of men approve. Since before the Debate the ALP has made substantial ground in better party for both health services and hospitals (51%, up 6% say ALP, 26%, down 8% say L-NP); and needs of families (45%, up 10% say ALP, 31%, up 2% say L-NP) and a fair workplace and employment relations (59%, up 9% say ALP, 26%, down 5% say L-NP). Both major parties have lost ground on the issues of the environment and reducing taxes. The Greens are clearly seen as the best party for looking after the environment (57%, up 10%) compared to the ALP (15%, down 2%) and L-NP 14% (down 6%). The Greens are also seen as the best party for managing global warming and climate change (46%, up 5%) at the expense of both major parties — compared to the L-NP (19%, down 4%) and ALP 17% (down 4%). The L-NP is still seen as better for reducing taxes ‘you and your family’ pay (39%, down 3%) vs. ALP 34% (down 1%). The L-NP is clearly seen as better for managing immigration and population (43% vs. 33% ALP) and reducing the number of illegal boat people (50% vs. 20% ALP) and for improving business in Australia (54% vs. 29% ALP) and for keeping interest rates low (41% vs. 27% ALP). On the issue of which party is better for day-to-day living costs, L-NP and ALP are both equal at 34%. At this point in the campaign following the Debate, the electorate is focused more on the qualities and personalities of the leaders and less on their party’s relative strength in various policy areas. The special Roy Morgan Qualitative Research finds that electors have not yet accepted the way Julia Gillard came to power. However those electors who support Julia Gillard see her as ‘intelligent; articulate and a good clear speaker, a leader and a good representative, some are simply pleased that a woman is in the job, that women will be counted, and that more modern policies will apply to them better. For Tony Abbott the negatives remain focused on his religious beliefs, extreme conservatism, narrow mindedness, however electors who approve of Abbott see him as a family man, with family values, and Christian morals, honest and straightforward, without hidden agendas. This may be at least partly because the campaign has not yet focused on issues that really matter to electors — the economy, taxes, health and social welfare. So for most people the campaign has provided an opportunity to see how the two leaders performed on issues that are of little importance to electors personally. The continued disunity in the ALP created by Kevin Rudd supporters threatens to prolong the focus on personal issues rather than real policy differences. This special telephone Morgan Poll was conducted over the last two nights July 27/28, 2010, with an Australia-wide cross section of 680 electors.
Since Julia Gillard became Prime Minister (June 24, 2010)
Better Prime Minister: Gillard v Abbott Respondents were asked: “Thinking of Ms. Gillard and Mr. Abbott. In your opinion, who would make the better Prime Minister — Ms. Gillard or Mr. Abbott?”
Approval of Leaders — Julia Gillard v Tony Abbott Prime Minister: Julia Gillard Respondents were asked: “Do you APPROVE or DISAPPROVE of the way Ms. Gillard is handling her job as Prime Minister?” Analysis by Sex (Approve/ Disapprove — Julia Gillard)
Opposition Leader: Tony Abbott Respondents were asked: “Do you APPROVE or DISAPPROVE of the way Mr. Abbott is handling his job as Leader of the Opposition?” Analysis by Sex (Approve/ Disapprove — Tony Abbott)
Better Prime Minister: Gillard v Abbott Respondents were asked: “Thinking of Ms. Gillard and Mr. Abbott. In your opinion, who would make the better Prime Minister — Ms. Gillard or Mr. Abbott?”
# Sample sizes less than 50 should be treated with caution.
Approval of Leaders — Julia Gillard v Tony Abbott Prime Minister: Julia Gillard Respondents were asked: “Do you APPROVE or DISAPPROVE of the way Ms. Gillard is handling her job as Prime Minister?”
# Sample sizes less than 50 should be treated with caution.
Opposition Leader: Tony Abbott Respondents were asked: “Do you APPROVE or DISAPPROVE of the way Mr. Abbott is handling his job as Leader of the Opposition?”
*Malcolm Turnbull was Opposition Leader prior to December 2009 before being replaced by Tony Abbott.
# Sample sizes less than 50 should be treated with caution.
Which party ‘Better For’ — IMPROVING HEALTH SERVICES & HOSPITALS
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — LOOKING AFTER THE ENVIRONMENT
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — IMPROVING BUSINESS IN AUSTRALIA
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — REDUCING THE TAXES YOU & YOUR FAMILY PAY
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — THE NEEDS OF FAMILIES
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — GLOBAL WARMING & CLIMATE CHANGE
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — FAIR WORKPLACE & EMPLOYMENT REGULATIONS
Electors were allowed to nominate more than 1 party for each issue.
Which party ‘Better For’ — REDUCING THE NUMBER OF ILLEGAL BOAT PEOPLE COMING TO AUSTRALIA
Which party ‘Better For’ — MANAGING IMMIGRATION & POPULATION GROWTH
Which party ‘Better For’ — KEEPING INTEREST RATES DOWN
Which party ‘Better For’ — DAY TO DAY LIVING COSTS SUCH AS FOOD, FARES, PETROL, GAS, ELECTRICITY
For further information:
Gary Morgan: Office +61 3 9224 5213 Mobile +61 411 129 094 Michele Levine: Office +61 3 9224 5215 Mobile +61 411 129 093 Margin of Error The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample.
The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.
No other public opinion poll taken in Australia has this qualification. |
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