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A special telephone Morgan Poll conducted last week asked electors “who would make the Better Prime Minister — Ms. Gillard or Mr. Abbott?” Caretaker Prime Minister Julia Gillard (44%) was favoured over Opposition Leader Tony Abbott (36%) by 8% - however, this is the narrowest margin in favour of Ms. Gillard since she became Prime Minister on June 24, 2010.

Better Prime Minister: Gillard v Abbott

Respondents were asked: “Thinking of Ms. Gillard and Mr. Abbott. In your opinion, who would make the better Prime Minister — Ms. Gillard or Mr. Abbott?”

	Rudd v Turnbull		Rudd v Abbott		Gillard v Abbott
	Oct 7/8, 2009	Dec 2/3, 2009	May 4/5, 2010	May 12/13, 2010	June 25-28, 2010	July 20/21, 2010	July 27/28, 2010	Aug 3, 2010	Aug 25/26, 2010
	%	%	%	%	%	%	%	%	%
Gillard**	69	60	53	49	49	58	48	48	44
Abbott**	18	25	32	37	34	29	33	37	36
Gillard lead	51	35	21	12	15	29	15	11	8
Other / Can’t say	13	15	15	14	17	13	19	15	20
Total	100	100	100	100	100	100	100	100	100

**Prior to June 25-28, 2010 Kevin Rudd was Prime Minister, and prior to December 4, 2009, Malcolm Turnbull was the Opposition Leader.

Respondents were then asked to provide reasons for nominating Gillard or Abbott as the ‘Better PM.’

Respondents who said Julia Gillard would make the ‘Better Prime Minister’ mentioned that she is ‘honest and nice,’ ‘more trustworthy,’ ‘has better values,’ ‘is articulate and has more personality’ and ‘She’s had experience as Deputy Prime Minister,’ ‘because of her stance on education,’ and also that ‘Abbott is not quite ready to be Prime Minister,’ and that ‘Labor is not bad and I don’t trust Abbott.’

Those respondents who said Tony Abbott would make the ‘Better Prime Minister’ mentioned that ‘Abbott has better policies,’ ‘The Liberals are better economic managers,’ ‘Liberals are more fiscally responsible,’ ‘has more common sense ideas about how to run the country,’ and also because of the shortcomings of the ALP — ‘don’t like what the ALP did to Kevin Rudd,’ ‘Gillard is more of a puppet,’ ‘I can’t bear Gillard. She is a fool,’ and that Tony Abbott ‘would be a stronger leader.’

This special telephone Morgan Poll was conducted on the nights of August 25/26, 2010, with an Australia-wide cross section of 530 electors.

For further information:

Gary Morgan:         Office +61 3 9224 5213   Mobile +61 411 129 094

Michele Levine:     Office +61 3 9224 5215   Mobile +61 411 129 093

Julia Gillard ‘Better Prime Minister’

‘She is honest and nice.’
‘She is more trustworthy.’
‘She has better values.’

‘She is articulate. She has more personality.’

‘Labor is not bad and I don’t trust Abbott.’

‘She is more honest than Abbott.’

‘Cannot trust Abbott.’

‘Abbott is not quite ready to be Prime Minister.’

‘Agree with her views rather than Abbott’s’

‘Because of her stance on Education.’

‘Agree with her on Education.’

‘Her principles and policies are better.’

‘She’s had experience as Deputy Prime Minister.’

‘Have a woman in charge for once.’

‘Abbott’s previous history and performance indicates he is not quite ready for Prime Minister.’

‘I work in ‘Trade.’ If Tony Abbott got in we would have Work Choices.’

Tony Abbott ‘Better Prime Minister’

‘Abbott has better policies.’

‘I like his policies and I don’t like what they did to Kevin Rudd.’

‘He has more common sense ideas about how to run the country.’

‘We are business people. The Liberals are our favourite.’

‘The Liberals are better economic managers.’

‘Has better idea of the economy.’

‘Liberals are more fiscally responsible.’

‘Economic policies have always been stronger.’

‘Because of the other parties economic mis-management.’

‘Would be a stronger leader.’

‘Don’t like what ALP did to Kevin Rudd.’

‘Don’t like the back stabbing.’

‘Don’t like what they did to Rudd.’

‘I think the way they got rid of Kevin Rudd was very wrong.’

‘Gillard did not earn her position.’

‘I can’t bear Gillard. She is a fool.’

‘She doesn’t have any depth, very shallow.’

‘I have not liked Gillard. Rudd should have stayed.’

‘Gillard is more of a puppet.’

‘Gillard’s background with the Unions.’

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