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In the annual Roy Morgan Image of Professions survey Australian Police (69%, up 7%) are at their highest rating in over 35 years of the survey.

A large majority, 90% (up 1% in a year) of Australians aged 14 and over rate Nurses as the most ethical and honest profession — the 17^th year in a row since Nurses were first included on the survey in 1994.

Car Salesmen (3%, down 2%) were once again rated the least ethical and honest Profession — a position they have held for over 30 years.

Several other professions also gained record high ratings for ethics and honesty in 2011, including Doctors (87%, up 8%), Dentists (76%, up 8%), High Court Judges (75%, up 12%) and State Supreme Court Judges (75%, up 11%).

Other professions to rate highly include Pharmacists (87%, up 2%), School teachers (76%, up 3%), Engineers (71%, up 2%) and University lecturers (61%, up 1%).

Professions to record strong rises included Public opinion pollsters (34%, up 7%), Ministers of religion (51%, up 7%), Bank Managers (40%, up 7%), Lawyers (38%, up 6%) and Directors of Public Companies (24%, up 5%).

Car Salesmen (3%, down 2%), Advertising people (5%, down 3%) and Real Estate Agents (7%, down 3%) are once again the lowliest ranked of Professions.

Interestingly, Federal MPs (14%, down 2%) and State MPs (12%, down 4%) both recorded their lowest ratings for ethics and honesty since October 2000 — only months after the introduction of the GST.

Of all 30 professions surveyed in 2010 & 2011 the majority, 21 professions, rose over the year, eight saw decline while only one profession, Newspaper Journalists (11%) was unchanged.

Michele Levine says:

“Roy Morgan’s annual Image of Professions survey for 2011 shows most professions improved their standing in the community for ethics and honesty over the past year as Australia emerged from the uncertainties provided by the worst part of the Global Financial Crisis.

“The sharp rise in the image of Police may be in part explained by the number of law-enforcement observational series on our television screens which clearly resonate with viewers. And on Tuesday (April 26, 2011) we see Channel Nine launch the latest in this genre. ‘AFP’ will provide viewers with a look at the work of the Australian Federal Police.

“Nurses (90%, up 1%) were once again rated the most ethical and honest profession — the 17th year in a row. Also rating strongly and scoring new highs were the closely related medical professions of Doctors (87%, up 8%) and Dentists (76%, up 8%).

“Also rising strongly this year to new highs were both High Court Judges (75%, up 12%) and State Supreme Court Judges (75%, up 11%) and also Police (69%, up 7%).

“At the other end of the scale Real Estate Agents (7%, down 3%) and Advertising people (5%, down 3%) both recorded new lows and only finished above the perennially lowest ranked profession — Car Salesman (3%, down 2%). Car Salesman have now ranked as the least ethical and honest profession for the past 30 years.”

These are the main findings of a Roy Morgan telephone survey conducted in late March on the nights of March 22-24, 2011, with 638 Australian men and women aged 14 and over.

Respondents were asked: “As I say different occupations, could you please say — from what you know or have heard - which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?”

These are the main findings of a Roy Morgan telephone survey conducted in late March on the nights of March 22-24, 2011, with 638 Australian men and women aged 14 and over.

	"Very high" or "High" ratings for Ethics and Honesty:												All Australians 14+                   *Not included in poll
	Occupations	‘79	‘81	‘83	‘84	‘85	‘86	‘87	‘88	‘89	‘90	‘91	‘92	‘93	‘94	‘95	‘96	‘97	‘98	‘99	‘00	‘01	'02	'03	‘04	‘05	’07	‘08	'09	'10	‘11	Dif
		%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%	%
1	Nurses	*	*	*	*	*	*	*	*	*	*	*	*	*	86	86	87	86	88	89	88	90	90	94	90	89	91	89	89	89	90	+1
2	Doctors	62	63	64	64	64	63	65	67	62	70	69	69	65	66	69	72	66	69	74	71	75	80	80	80	79	81	79	82	79	87	+8
2	Pharmacists	*	*	*	*	*	*	*	76	76	72	76	79	78	78	79	80	80	80	86	83	83	89	87	86	84	85	86	84	85	87	+2
4	Dentists	61	62	61	62	65	63	65	68	65	62	64	66	62	60	65	65	60	61	65	64	65	67	71	71	67	69	70	69	68	76	+8
4	School teachers	54	55	55	55	54	57	56	55	57	61	59	62	61	65	69	68	64	71	71	70	74	79	79	77	74	78	78	76	73	76	+3
6	High Court Judges	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	61	60	63	65	71	63	64	67	66	67	63	75	+12
6	State Supreme Court Judges	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	61	61	64	66	72	65	65	68	67	68	64	75	+11
8	Engineers	53	56	53	53	53	56	56	56	56	55	57	58	56	57	59	56	54	57	57	59	64	67	69	69	68	71	72	69	69	71	+2
9	Police	48	56	53	53	53	56	56	53	53	54	54	53	54	56	59	55	55	60	62	62	58	65	64	64	65	65	66	65	62	69	+7
10	University lecturers	51	51	52	51	51	51	51	53	52	53	56	55	53	54	52	50	52	57	56	54	64	66	64	66	64	67	67	61	60	61	+1
11	Accountants	*	51	47	48	47	50	50	47	46	47	46	47	46	42	45	46	43	43	49	45	51	45	50	51	50	48	54	51	50	54	+4
12	Ministers of Religion	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	59	55	56	58	56	54	48	48	53	52	51	50	45	44	51	+7
13	Bank managers	66	61	62	61	58	60	58	54	50	49	40	44	41	37	39	37	32	36	33	26	30	29	35	35	35	33	33	33	33	40	+7
14	Lawyers	41	38	41	44	41	39	41	41	41	37	38	34	32	30	32	29	29	26	34	29	32	30	31	33	32	36	35	30	32	38	+6
15	Public opinion pollsters	*	*	*	*	*	*	*	*	*	*	*	*	*	*	34	33	29	30	35	35	27	29	38	31	31	27	29	23	27	34	+7
16	Public servants	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	30	29	28	28	30	+2
17	Financial planners	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	25	25	28	+3
18	Directors of public companies	*	*	*	*	*	*	*	*	*	*	*	20	18	20	20	17	18	17	20	18	17	16	17	23	18	21	22	17	19	24	+5
19	Union leaders	8	8	8	6	6	5	7	7	9	8	7	8	9	9	10	9	12	13	11	12	14	11	15	17	19	16	17	14	15	18	+3
19	Business executives	22	22	18	22	19	23	24	21	20	19	15	17	16	17	17	17	16	18	22	17	19	17	19	23	15	18	21	16	16	18	+2
21	Talk-back radio announcers	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	*	18	14	17	17	21	17	19	17	18	15	19	17	-2
22	Stock brokers	*	*	*	*	*	19	20	18	18	15	14	15	15	15	13	16	15	15	19	16	18	14	17	19	14	17	18	15	12	14	+2
22	TV reporters	*	*	*	*	*	*	*	*	16	17	15	14	15	16	13	12	11	12	14	12	18	18	17	19	17	13	16	14	16	14	-2
22	Federal MPs	16	15	19	19	13	16	13	14	15	13	10	10	11	10	9	13	9	7	13	11	16	16	17	20	15	16	23	19	16	14	-2
25	Insurance brokers	*	*	*	*	*	13	15	13	13	12	10	12	10	11	10	9	12	11	14	11	14	10	15	15	13	11	15	11	14	12	-2
25	State MPs	20	16	20	17	14	17	12	14	15	11	10	10	11	10	12	12	9	7	13	12	14	17	17	19	13	16	20	18	16	12	-4
27	Newspaper Journalists	14	13	11	11	11	12	11	11	9	10	8	7	8	8	8	7	7	9	9	7	13	9	12	12	11	12	14	9	11	11	-
28	Real Estate Agents	*	*	11	9	10	10	11	11	11	11	9	9	10	9	11	10	10	8	11	10	8	8	11	10	10	9	10	10	10	7	-3
29	Advertising people	11	9	9	9	8	11	11	8	9	7	8	9	9	8	10	7	8	7	9	10	8	10	13	12	10	9	9	6	8	5	-3
30	Car Salesmen	3	3	3	3	3	3	3	4	4	4	3	3	2	3	3	3	3	2	3	3	2	3	5	4	3	4	4	3	5	3	-2

For further information:

Gary Morgan:                Office +61 3 9224 5213    Mobile +61 411 129 094

Michele Levine:             Office + 61 3 9224 5215    Mobile +61 411 129 093

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
500	±4.5	±3.9	±2.7	±1.9
1,000	±3.2	±2.7	±1.9	±1.4

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