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The readership of sections within newspapers have long been a hot topic among advertisers, agencies and publishers but a comprehensive, independent measure has not been available in Australia. Until now.

In an Australian first, Roy Morgan Research has launched two new measures of newspaper sectional reading and engagement:

1. Sectional Reading (topic by masthead)

2. Sectional Reader Engagement

Discover the answers to many questions that have remained unanswered for decades, including:

- How many people are actually reading Sport in the Sydney Morning Herald or the Herald Sun in Melbourne?

- Who is reading Fashion and Beauty, Holidays and Travel or Cars and Motoring?

- In which section is my target market most engaged?

- How do newspaper sections compare with other media options?

- Where are the hidden opportunities?

View the four videos of the Launch Presentation for an in-depth understanding of how these new metrics will give you an enhanced understanding of the behaviours of newspaper readers.

Video 1: Michele Levine, CEO of Roy Morgan Research gives a brief introduction of how newspapers can now take their rightful place in an integrated campaign.

Video 2: Michele Levine, CEO of Roy Morgan Research introduces Sectional Readership for the first time in Australia.

Video 3: William Burlace, Director of Media Services outlines the new Sectional Readership measurement metrics.

Video 4: George Pesutto, Director of Media and Publishers, with practical examples demonstrates what this means for publishers and advertisers.

For further information:

Michele Levine:  Office +61 3 9224 5215    Mobile +61 411 129 093

William Burlace:   Office +61 3 9224 5288    Mobile +61 401 144 713

Gary Morgan:     Office +61 3 9224 5213     Mobile +61 411 129 094

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