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Australians who support the Australian Labor Party predominantly turn to the ABC for their Current Affairs , while supporters of the Liberal-National Party Coalition choose Channel Nine. The audiences for Soap Operas are predominantly made up of ALP supporters while the audience for Garden and Travel programmes is more likely to support the Coalition. Crime and Drama shows also have a high Coalition audience. When it comes to the daily Evening News , Seven and Nine have more Coalition supporters in their audience than the general population, SBS a higher ALP audience and the ABC and Channel Ten are fairly evenly distributed between the major parties. These are the latest findings from Roy Morgan Single Source.

Current Affairs

Labor supporters are more likely to watch ABC Current Affairs programmes, The 7:30 Report , Foreign Correspondent , Four Corners , Insiders, and Lateline than Coalition supporters. The 7:30 Report has an audience made up of 41% ALP supporters (3% above average) and 36% L-NP supporters (3% below average). Foreign Correspondent ’s audience is 40% ALP (2% above average) and 34% L-NP (5% below average), while Four Corners has 41% ALP supporters in its audience (3% above average) and 33% L-NP supporters (6% below average). The Insiders and Lateline audiences are more polarised. Insiders has a 46% ALP audience (8% higher than the general population) and a 30% L-NP audience (9% below the general population). Lateline’s audience is 45% ALP (7% higher) and only 29% L-NP (a substantial 10% lower).

Channel Nine’s Current Affairs programmes: 60 Minutes , A Current Affair , Sunday and Business Sunday have an above average number of L-NP supporters in their audience. The Sunday programme has more L-NP supporters (42%, 3% above average) but an ALP viewership consistent with the general population (38%). However Business Sunday which directly precedes it, has a strongly L-NP audience with more than half the audience supporting the Coalition (51%, 12% above average). Business Sunday ’s audience is 33% ALP, (5% below the general population). A Current Affair and 60 Minutes have a higher than usual L-NP supporting audience both at 46%, (7% above the general population), ALP support in their audiences is 1% and 2% below average respectively.

SBS’s Current Affairs viewers are much more likely to be ALP supporters than L-NP supporters. Dateline ’s L-NP audience is 31% (8% below the general population) while ALP supporters make up 43% of the audience (5% higher than the general population). Insight’s audience is even less likely to support the L-NP at 29% (a substantial 10% below the general population) with ALP supporters making up 42% of the audience (4% above average).

Channel Seven’s Today Tonight has both a higher ALP audience (39%, 1% above average) and L-NP audience (44%, 5% above average) with minor party viewers switching off (10% down 5%). Channel Ten’s Meet the Press almost exactly mirrors the general population with the ALP audience 1% higher at 39% while the L-NP and minor party audiences are unchanged on the general population.

Evening News

Looking at daily Evening News programmes the result is similar to Current Affairs , Channel Nine viewers are more likely to support the Coalition than the general population with 47% supporting the L-NP and less likely to support Labor (36%). Channel Seven similarly attracts more L-NP supporters with 43% of their audience supporting the Coalition, however also attracting marginally more ALP voters (1%). The ABC evening news’ audience reflects the general population pretty well with only a 1% drop in L-NP voters with all other groups represented as in the population at large. SBS’s news however is strongly skewed away from the L-NP with only 31% of its audience supporting the Coalition (8% lower than the population average) and 42% supporting Labor (4% higher than average). Channel Ten’s evening news has higher proportions of both ALP (40%) and L-NP (41%) voters (both 2% higher than the general population).

Soap Operas

When it comes to lighter viewing, more ALP voters and less L-NP voters are to be found in the audiences of Home and Away (42% ALP and 36% L-NP), Neighbours (43% ALP and 32% L-NP), The Bold and the Beautiful (44% ALP and 39% L-NP), Young and the Restless (46% ALP and 38% L-NP), Days of Our Lives (47% ALP and 36% L-NP) and Passions (48% ALP and 27% L-NP) than in the general population (38% ALP and 39% L-NP).

Gardening and Travel

Gardening programmes are popular with Coalition supporters. Backyard Blitz (44%), Gardening Australia (45%) and Better Homes and Gardens (47%) all attract higher than average L-NP audiences. Travel shows also fare well with Coalition supporters: The Great Outdoors (48%) and Getaway (50%) both attract high L-NP viewership. All of these programmes have a lower than average ALP audience.

Crime and Drama

L-NP supporters are more likely to be found watching Crime and Drama . They watch CSI , CSI Miami and The Bill (42% each, 3% higher than the general population). ER , Lost and Desperate Housewives all have higher than average L-NP audiences at 42% (3% above average). ALP audiences are also higher than average for ER (39%) and Desperate Housewives (39%) and Lost (40%). They also attract higher than average ALP audiences at 39% for ER and Desperate Housewives and 40% for Lost .

Australian Crime and Drama also attracts L-NP supporters with Blue Heelers and All Saints enjoying a 43% L-NP audience (4% higher than the general population). McLeod’s Daughters has a strong L-NP following at 46% of the audience (7% above average) with an ALP share down 3% compared with the general population to 35%.

Reality Television

When it comes to Reality Television ALP supporters prefer Big Brother (43%, 5% higher than average) and Newlyweds (42% 4%, higher than average) whereas Coalition voters are substantially more likely to watch Dancing with the Stars (48%, 9% higher than the general population) and Super Nanny (43%, 4% higher than average).

Roy Morgan Single Source conducted an in-depth survey of 48,642 Australians aged 14 and over between July 2003 and June 2005, finding 38% would give their first preference to the ALP, 39% to the L-NP, 15% to other parties and 8% who couldn’t say.

For further information:

Gary Morgan :   Office (03) 9224 5213   Mobile 0411 129 094   Home (03) 9419 3242

Michele Levine :   Office (03) 9224 5215   Mobile 0411 129 093   Home (03) 9817 3066

	First Preference at Federal Election
	ALP		L-NP		Other		Can't Say
	%		%		%		%
Population 14 and over	38		39		15		8
Current Affairs
7:30 Report	41		36		18		5
Foreign Correspondent	40		34		21		5
Four Corners	41		33		21		5
Insiders	46		30		20		4
Lateline	45		29		21		5
Today Tonight	39		44		10		7
60 Minutes	36		46		11		7
A Current Affair	37		46		9		8
Sunday	38		42		14		6
Business Sunday	33		51		11		5
Meet The Press	39		39		15		7
Dateline	43		31		21		5
Insight	42		29		25		4
Evening News
ABC News	38		38		18		6
Seven News	39		43		11		7
National Nine News	36		47		10		7
SBS World News	42		31		20		7
Ten News	40		41		11		8
Soap Operas
Home and Away	42		36		10		12
Passions	48		27		11		14
Days of Our Lives	47		36		8		9
The Young and the Restless	46		38		8		8
Neighbours	43		32		13		12
The Bold and the Beautiful	44		39		9		8
Gardening and Travel
Gardening Australia	35		45		13		7
Better Homes and Gardens	37		47		9		7
The Great Outdoors	35		48		10		7
Getaway	34		50		10		6
Backyard Blitz	38		44		11		7
Crime and Drama
ER	39		42		11		8
All Saints	37		43		11		9
Blue Heelers	38		43		10		9
Desperate Housewives	39		42		13		6
Lost	40		42		11		7
CSI	37		42		13		8
CSI: Miami	37		42		13		8
The Bill	37		42		15		6
McLeod's Daughters	35		46		11		8
Reality TV
Super Nanny	37		43		12		8
Big Brother	43		36		13		8
Newlyweds- Nick & Jessica	42		32		16		10
Dancing with the Stars	36		48		9		7

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