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The latest data from the Roy Morgan Internet Monitor highlights Google’s dominant position in the New Zealand Internet search engine market. In the last four years the number of Internet users who name Google as their main search engine almost tripled, reaching just over 2 million in the August-October 2005 Quarter compared with only 728,000 in the February-April 2002 Quarter. Three-quarters of New Zealand Internet users (75%) named Google as their main search engine a significant increase from the 34% in the April 2002 Quarter.

Google has continued to strengthen its position over the last four years with the number of users and its market share increasing in every Quarter.

Google’s performance is even more striking when compared to that of its four closest competitors.  In the October 2005 Quarter the combined number of Internet users naming XtraMSN (369,000), Yahoo! (288,000), SearchNZ (109,000) or WebSearch (100,000) as their main search engine was less than half that of Google.

The last four years have seen XtraMSN struggling to maintain its user base, during 2002 and 2003 those users naming XtraMSN as their main search engine initially grew from 491,000 (23%) in the April 2002 Quarter, to 648,000 (26%) in the October 2003 Quarter, however its position subsequently declined to its current level of 369,000 (14%) in the October 2005 Quarter.

Yahoo! has also struggled, with the number of Internet users naming Yahoo! as their main search engine declining in almost every Quarter, from 512,000 (24%) in the April 2002 Quarter to only 288,000 (11%) in the October 2005 Quarter. 

SearchNZ and WebSearch have also shown a slight, although less marked, decline; after an initial increase from 121,000 (5%) in May-July 2002 to 140,000 (6%) in February-April 2003, SearchNZ declined to 109,000 (4%) in the October 2005 Quarter, while WebSearch declined from 112,000 (5%) in November 2003-January 2004 to 100,000 (4%) in the October 2005 Quarter.

Gary Morgan says:

“In New Zealand, as in Australia Google dominates the Internet search engine market. It’s Google first and daylight second with 75% of online New Zealanders citing it as their main search engine followed by XtraMSN (14%), Yahoo! (11%), Search NZ and WebSearch (both on 4%).

Combined, Google’s four largest competitors do not account for half of Google’s users.”

 For further information:

Gary Morgan:           Office +61 3 9224 5213    Mobile +61 411 129 094              Home +61 3 9419 3242

Michele Levine:        Office +61 3 9224 5215    Mobile +61 411 129 093              Home +61 3 9817 3066

Respondents were asked to name their main search engine; respondents could give more than one response.

	Feb-Apr02		May-Jul02		Aug-Oct02		Nov02-Jan03		Feb-Apr03		May-Jul03		Aug-Oct03		Nov03-Jan04
	%	000s	%	000s	%	000s	%	000s	%	000s	%	000s	%	000s	%	000s
Google	34	728	39	873	44	991	46	1,072	47	1,115	54	1,333	55	1,369	58	1,437
XtraMSN	23	491	25	565	25	580	24	564	25	594	25	622	26	648	21	518
Yahoo!	24	512	23	512	23	529	22	516	22	515	18	452	19	486	16	398
SearchNZ	*	*	5	121	5	120	6	136	6	140	6	139	6	140	5	122
WebSearch	*	*	*	*	*	*	*	*	*	*	*	*	*	*	5	112
New Zealanders who have ever accessed the Internet		2,151		2,233		2,278		2,339		2,390		2,473		2,502		2,485
	Feb-Apr04		May-Jul04		Aug-Oct04		Nov04-Jan05		Feb05-Apr05		May05-Jul05		Aug05-Oct05
	%	000s	%	000s	%	000s	%	000s	%	000s	%	000s	%	000s
Google	59	1,510	64	1,623	67	1,769	68	1,852	70	1,909	73	2,003	75	2,026
XtraMSN	19	497	19	492	16	426	17	467	17	479	15	419	14	369
Yahoo!	14	369	14	345	13	335	14	368	11	307	11	302	11	288
SearchNZ	5	139	5	133	4	101	4	120	3	92	4	99	4	109
WebSearch	5	127	4	107	4	115	4	114	4	107	4	97	4	100
New Zealanders who have ever accessed the Internet		2,554		2,552		2,645		2,724		2,741		2,726		2,686

Base: New Zealand population aged 14+ who have ever accessed the Internet.

This data was derived from a Roy Morgan International Survey of 37,583 New Zealanders aged 14 and over, conducted between February 2002 and October 2005.

The Morgan Poll is conducted by the ONLY Australian and New Zealand member of the Gallup International Association.

No other public opinion poll taken in Australia or New Zealand has this qualification.

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