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| NEWS : Roy Morgan Press Releases : | ||||||||||||||||||
Old Media Dominates Online
When Australians go Online for News their main sources are Fairfax or News Ltd., the two giants of print media in Australia. In 2005, 1,198,000 Australians visited a Fairfax News website at least once every four weeks, just ahead of the 1,160,000 who visited a News Ltd. News website, according to the Roy Morgan Internet Monitor. A more modern form of media, television, influenced the choice for third and fourth most popular News websites of 2005 with the Channel 9/Microsoft affiliation, ninemsn, visited by almost 1 million Australians (918,000) every four weeks and the ABC news website visited by 785,000 Australians at least once every four weeks. The news arm of Internet portal Yahoo!, Yahoo! News, was a distant fifth with 290,000 visiting it at least once every four weeks. In 2005, the independent Online news publication, Crikey!, was the highest ranking of News-only websites with 190,000 Australians having visited in the last four weeks.
Base: Total Australians 14+ Source: Roy Morgan Single Source Australia, January 2005 — December 2005, n=22,428 These are the latest findings of the Roy Morgan Internet Monitor taken from Roy Morgan Research Single Source data, based on 22,428 interviews from people aged 14 years and over Australia-wide in the twelve months to December 2005. *News Ltd. news sites include: news.com.au, theaustralian.com.au, australianIT.com.au, dailytelegraph.com.au, heraldsun.com.au, couriermail.com.au, sundaytimes.com.au, theadvertiser.com.au, themercury.com.au Fairfax news sites include: smh.com.au, theage.com.au, afr.com.au ninemsn news sites include: ninemsn news, ninemsn Weather Yahoo sites include: Yahoo! News
For further information: Gary Morgan: Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242 Michele Levine: Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066
The Morgan Poll is conducted by the ONLY Australian member of the Gallup International Association. No Other public opinion poll taken in Australia has this qualification. |
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© 2007 Roy Morgan Research. All Rights Reserved |
