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Almost 17.5 million Brits aged 14 and over (35% of the population aged 14 and over) have played computer or video games at home in the last three months, according to the latest Roy Morgan International Survey. Just below 15 million Brits aged 14 and over (30%) have played computer games on PCs and laptops in the last three months while almost 10 million Brits (20%) have played video games on video games consoles such as Playstation 2, Xbox and Gameboy amongst others.

Computer games have been played by 36% of men and 24% of women in the last three months compared to 27% of men and 13% of women who have played video games.

British men are much more likely than women to be frequent “gamers” with almost 3 million men (12%) having played computer games 16 or more times and 4.15 million (17%) 8 or more times in the last three months. It is a similar story for video games with of 2.4 million British men (10%) having played video games 16 or more times and 3.4 million men (14%) 8 or more times in the last three months.

Over 6 million British women (24%) have played computer games at home in the last three months, significantly higher than the 3.2 million (13%) women who have played video games at home. One-in-twenty women (1.15 million) have played computer games 16 or more times and 7% (1.75million) 8 or more times in the last three months. Only 350,000 British women (1%) have played video games 16 or more times and 700,000 (2%) eight or more times in the last three months.

Thirty-six million Brits aged 14 and over (72%) live in a household in which there is a personal computer while just under 21 million (42%) have a video games console in their household. Twelve percent of Brits have purchased a video games console in the last 12 months and 6% intend on buying a video games console in the next 12 months.

The most common video games console in British households is the Playstation 2 (27% of Brits live in a household which has a Playstation 2) followed by the Gameboy/Gameboy Advance (18%), Playstation 1 (17%) and Xbox (7%).

Younger Brits are the most likely to have played computer or video games in the last three months with computer and video game usage dropping off consistently as age rises. Those aged 14-17 are the most likely of all to have played computer games (66%) or video games (61%) in the last three months followed by 18-24 year olds (computer games - 57%, video games - 49%). Computer games are more widely played across all age groups than video games.

The Target Audience: Males 14-34

Focusing on the traditional target audience for video and computer games and the group most likely to have played them in the past three months, males aged between the ages of 14 and 34, Roy Morgan Single Source reveals the following information:

Of British males aged 14-34:
• 75% have played either computer or video games in the last three months.
• 63% have played computer games in the last three months;
• 57% have played video games in the last three months;
• 68% have a video games console in their household;
• 20% have bought a games console in the last 12 months;
• 15% intend to buy a games console in the next 12 months.

When compared to all British males aged 14-34, those aged 14-34 who have played computer or video games in the past 3 months are:
• 22% more likely to watch “Neighbours”
• 19% more likely to have been to a professional sports event in the last 3 months
• 19% more likely to agree “If I hear of a new alcoholic drink I’ll try it” (those aged 18+)
• 18% more likely to read “What’s on TV?” magazine
• 17% more likely to have purchased something from a TV offer in the last 3 months
• 17% more likely to watch “Diagnosis Murder”
• 17% more likely to agree “I consider myself as expert on computer technology”
• 15% more likely to have used the internet to place a bet in the last 3 months
• 11% more likely to read “The Guardian” newspaper
• 11% more likely to have played a sport in the last 3 months
• 8% more likely to agree “Computers and technology give me more control over my life”
• 7% more likely to own an MP3 player
• 19% less likely to watch “Match of the Day” (Sunday)
• 30% less likely to read the “Evening Standard” newspaper

These are the main findings of the latest Roy Morgan International Survey, conducted between September 2004 and February 2006, of 5,213 Britons aged 14 and over in the UK. This research is part of Roy Morgan Research Single Source.

Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	25 or 75%	10% or 90%	5% or 95%
5,000	±1.2	±0.8	±0.6

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