Roy Morgan Readership Results for the Year Ending September 2006
| Article No. 582 -
November 16, 2006 |
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
|
|
October 2004 -
September 2005 |
October 2005 -
September 2006 |
|
|
Magazines |
% of
Population
14+ |
Readership
'000 |
% of
Population
14+ |
Readership
'000 |
Gain / Loss |
|
4X4 Australia |
0.8 |
138 |
0.8 |
135 |
0.0 |
|
Adelaide's Child |
0.2 |
30 |
0.2 |
33 |
0.0 |
|
AFL Record (Apr-Sep) |
1.2 |
202 |
1.3 |
212 |
0.1 |
|
Alpha |
- |
- |
2.6 |
429 |
- |
|
APC |
1.3 |
223 |
1.2 |
205 |
-0.1 |
|
Austar |
3.2 |
521 |
3.2 |
540 |
0.0 |
|
Australian 4WD Monthly |
0.8 |
138 |
0.9 |
155 |
0.1 |
|
Australian Auto Action |
0.3 |
57 |
0.3 |
52 |
0.0 |
|
Australian Country Style |
1.5 |
252 |
1.7 |
291 |
0.2 |
|
Australian Geographic |
2.8 |
461 |
2.7 |
444 |
-0.1 |
|
Australian Golf Digest |
0.7 |
122 |
0.6 |
105 |
-0.1 |
|
Australian Good Taste |
4.5 |
744 |
3.9 |
653 |
-0.6 |
|
Australian Gourmet Traveller |
1.7 |
283 |
1.9 |
310 |
0.2 |
|
Australian Motorcycle News |
0.8 |
133 |
0.8 |
131 |
0.0 |
|
Australian PC User |
2.2 |
365 |
1.9 |
324 |
-0.3 |
|
Australian PC World |
1.7 |
281 |
1.7 |
289 |
0.0 |
|
Australian Reader's Digest |
6.2 |
1,027 |
5.3 |
890 |
-0.9 |
|
Australian Table |
1.6 |
265 |
1.5 |
256 |
-0.1 |
|
Australian Traveller |
- |
- |
0.5 |
76 |
- |
|
Belle |
0.8 |
135 |
0.8 |
129 |
0.0 |
|
Better Homes and Gardens |
7.8 |
1,291 |
8.9 |
1,498 |
1.1 |
|
Big Issue |
0.9 |
146 |
0.9 |
147 |
0.0 |
|
Big League (Apr-Sep) |
0.7 |
115 |
0.6 |
106 |
-0.1 |
|
Black + White |
0.4 |
60 |
0.3 |
42 |
-0.1 |
|
Bride To Be |
0.4 |
63 |
0.5 |
88 |
0.1 |
|
Brisbane's Child |
0.3 |
44 |
0.3 |
54 |
0.0 |
|
BRW |
1.4 |
224 |
1.3 |
213 |
-0.1 |
|
Bulletin |
1.7 |
283 |
1.6 |
274 |
-0.1 |
|
Burke's Backyard |
3.3 |
537 |
3.7 |
614 |
0.4 |
|
Chik |
0.4 |
66 |
0.6 |
101 |
0.2 |
|
Cleo |
4.6 |
763 |
4.6 |
767 |
0.0 |
|
Cosmopolitan |
6.0 |
983 |
5.4 |
901 |
-0.6 |
|
Cosmopolitan Bride |
0.5 |
77 |
0.5 |
86 |
0.0 |
|
Delicious |
2.7 |
438 |
2.5 |
425 |
-0.2 |
|
Disney Adventures |
0.7 |
110 |
0.6 |
108 |
-0.1 |
|
Dolly |
3.3 |
550 |
3.2 |
532 |
-0.1 |
|
Donna Hay |
2.1 |
349 |
2.0 |
331 |
-0.1 |
|
Empire |
0.8 |
140 |
0.9 |
150 |
0.1 |
|
English Woman's Weekly |
1.3 |
207 |
1.2 |
193 |
-0.1 |
|
F1 Racing |
0.5 |
80 |
0.4 |
59 |
-0.1 |
|
Family Circle |
2.0 |
331 |
1.7 |
289 |
-0.3 |
|
Famous (from Mar06) |
- |
- |
1.7 |
291 |
- |
|
Fast Fours |
1.1 |
185 |
1.2 |
200 |
0.1 |
|
FHM |
2.4 |
399 |
2.3 |
381 |
-0.1 |
|
Fishing World |
1.2 |
196 |
1.1 |
183 |
-0.1 |
|
Foxtel Magazine |
6.7 |
1,105 |
6.2 |
1,033 |
-0.5 |
|
Fresh Water Fishing Aust. |
0.6 |
107 |
0.6 |
93 |
0.0 |
|
Gardening Australia |
2.6 |
433 |
2.9 |
478 |
0.3 |
|
Gardens & Outdoor Living |
0.7 |
114 |
0.9 |
146 |
0.2 |
|
Girlfriend |
2.7 |
443 |
2.7 |
458 |
0.0 |
|
Golf Australia |
0.5 |
91 |
0.4 |
67 |
-0.1 |
|
Golf Magazine |
0.4 |
72 |
0.3 |
51 |
-0.1 |
|
Good Medicine |
1.8 |
305 |
1.9 |
322 |
0.1 |
|
Gourmet Traveller Wine |
0.5 |
84 |
0.5 |
90 |
0.0 |
|
GQ |
0.4 |
67 |
0.3 |
49 |
-0.1 |
|
Handyman |
0.8 |
138 |
1.0 |
159 |
0.2 |
|
Harper's Bazaar |
1.2 |
198 |
1.5 |
250 |
0.3 |
|
Healthy Food Guide (from Jan06) |
- |
- |
1.3 |
222 |
- |
|
Home Beautiful |
2.8 |
459 |
2.3 |
392 |
-0.5 |
|
Hot 4s and Performance Cars |
1.5 |
255 |
1.5 |
255 |
0.0 |
|
House & Garden |
4.7 |
775 |
5.0 |
831 |
0.3 |
|
Hyper |
0.4 |
64 |
0.4 |
66 |
0.0 |
|
Inside Football (Apr-Sep) |
0.4 |
69 |
0.4 |
71 |
0.0 |
|
Inside Out |
0.8 |
125 |
0.8 |
127 |
0.0 |
|
Inside Sport |
0.9 |
150 |
1.0 |
164 |
0.1 |
|
InStyle |
1.5 |
249 |
1.7 |
282 |
0.2 |
|
Jetstar |
0.4 |
74 |
0.8 |
129 |
0.4 |
|
Just World Cars |
1.8 |
296 |
2.0 |
341 |
0.2 |
|
K-Zone |
1.4 |
230 |
1.3 |
214 |
-0.1 |
|
Limelight |
0.3 |
53 |
0.2 |
41 |
-0.1 |
|
Live To Ride |
0.6 |
97 |
0.6 |
98 |
0.0 |
|
Luxury Home Design |
0.6 |
106 |
0.5 |
77 |
-0.1 |
|
Madison |
2.1 |
340 |
2.0 |
338 |
-0.1 |
|
Mania |
0.5 |
79 |
0.5 |
82 |
0.0 |
|
Marie Claire |
3.6 |
595 |
3.4 |
562 |
-0.2 |
|
Melbourne's Child |
0.7 |
112 |
0.6 |
94 |
-0.1 |
|
Men's Health |
1.7 |
288 |
1.7 |
291 |
0.0 |
|
Men's Style Australia |
0.4 |
62 |
0.4 |
66 |
0.0 |
|
Microsoft Windows XP |
0.9 |
143 |
0.7 |
120 |
-0.2 |
|
Modern Fishing |
1.0 |
166 |
0.9 |
154 |
-0.1 |
|
Modern Wedding |
0.3 |
47 |
0.4 |
65 |
0.1 |
|
Money Magazine |
1.0 |
159 |
1.0 |
171 |
0.0 |
|
Mother & Baby |
0.9 |
157 |
0.9 |
155 |
0.0 |
|
Motor |
1.9 |
314 |
1.6 |
274 |
-0.3 |
|
Motor News (Tas) |
0.3 |
58 |
0.3 |
57 |
0.0 |
|
National Geographic |
4.7 |
778 |
4.4 |
742 |
-0.3 |
|
Nature & Health |
0.8 |
132 |
0.5 |
79 |
-0.3 |
|
Net Guide |
0.9 |
150 |
0.7 |
118 |
-0.2 |
|
New Idea |
13.1 |
2,171 |
14.2 |
2,377 |
1.1 |
|
New Scientist |
1.6 |
266 |
1.6 |
261 |
0.0 |
|
New Woman |
1.7 |
278 |
1.8 |
303 |
0.1 |
|
Notebook |
- |
- |
2.0 |
340 |
- |
|
NW |
3.9 |
636 |
4.0 |
674 |
0.1 |
|
OK |
1.9 |
317 |
2.0 |
332 |
0.1 |
|
Open Road (NSW) |
9.0 |
1,483 |
7.6 |
1,267 |
-1.4 |
|
Optus |
1.5 |
248 |
1.1 |
185 |
-0.4 |
|
Overlander 4WD |
0.5 |
90 |
0.4 |
72 |
-0.1 |
|
Paradise (Qld) (from Feb06) |
- |
- |
0.4 |
65 |
- |
|
Parents |
0.5 |
83 |
0.4 |
67 |
-0.1 |
|
PC Authority |
1.2 |
198 |
1.0 |
165 |
-0.2 |
|
PC PowerPlay |
0.7 |
115 |
0.6 |
95 |
-0.1 |
|
People |
1.3 |
214 |
1.5 |
250 |
0.2 |
|
Picture |
1.4 |
227 |
1.5 |
255 |
0.1 |
|
PlayStation 2 |
1.2 |
203 |
1.0 |
159 |
-0.2 |
|
Practical Parenting |
0.7 |
117 |
0.7 |
113 |
0.0 |
|
Qantas The Australian Way |
2.5 |
418 |
3.0 |
494 |
0.5 |
|
Qweekend (Qld) (from Nov05) |
- |
- |
2.7 |
444 |
- |
|
Ralph |
2.8 |
462 |
2.6 |
443 |
-0.2 |
|
Real Living |
- |
- |
0.9 |
157 |
- |
|
RM Williams Outback |
1.3 |
209 |
1.4 |
239 |
0.1 |
|
Road Ahead (Qld) |
4.4 |
720 |
4.7 |
794 |
0.3 |
|
Road Patrol (WA) |
1.5 |
247 |
1.3 |
225 |
-0.2 |
|
Rolling Stone |
1.8 |
294 |
1.9 |
325 |
0.1 |
|
Royal Auto (Vic) |
6.2 |
1,016 |
5.2 |
878 |
-1.0 |
|
Rugby League Week (Apr-Sep) |
1.2 |
200 |
1.3 |
224 |
0.1 |
|
SA Motor (SA) |
0.9 |
142 |
0.9 |
157 |
0.0 |
|
Sain |
1.3 |
209 |
1.4 |
226 |
0.1 |
|
Shop Til You Drop |
1.1 |
178 |
1.1 |
189 |
0.0 |
|
Slimming & Health |
0.5 |
86 |
0.5 |
82 |
0.0 |
|
Smart Investor (from Jan06) |
- |
- |
1.1 |
183 |
- |
|
Smash Hits |
1.1 |
188 |
0.9 |
143 |
-0.2 |
|
Soap World |
1.2 |
192 |
1.2 |
195 |
0.0 |
|
Street Machine |
3.0 |
488 |
3.0 |
496 |
0.0 |
|
Super Food Ideas |
4.9 |
810 |
5.3 |
879 |
0.4 |
|
Sydney's Child |
0.9 |
144 |
0.8 |
140 |
-0.1 |
|
Take 5 |
4.7 |
778 |
5.0 |
833 |
0.3 |
|
That's Life |
7.1 |
1,174 |
6.9 |
1,152 |
-0.2 |
|
The Monthly |
- |
- |
0.2 |
42 |
- |
|
Time |
2.0 |
326 |
1.9 |
325 |
-0.1 |
|
TV Hits |
1.4 |
228 |
1.2 |
197 |
-0.2 |
|
TV Soap |
2.4 |
401 |
2.5 |
419 |
0.1 |
|
TV Week |
7.1 |
1,167 |
6.8 |
1,140 |
-0.3 |
|
Two Wheels |
0.7 |
115 |
0.7 |
119 |
0.0 |
|
Unique Cars |
1.9 |
313 |
1.7 |
283 |
-0.2 |
|
Vogue Australia |
1.9 |
306 |
2.1 |
350 |
0.2 |
|
Vogue Entertaining & Travel |
0.9 |
144 |
0.8 |
140 |
-0.1 |
|
Vogue Living |
1.2 |
204 |
1.1 |
179 |
-0.1 |
|
Virgin Blue Voyeur |
1.1 |
179 |
1.9 |
314 |
0.8 |
|
Wealth Creator Magazine |
0.3 |
54 |
0.3 |
51 |
0.0 |
|
Weight Watchers |
1.1 |
179 |
0.9 |
145 |
-0.2 |
|
WellBeing |
0.7 |
123 |
0.8 |
128 |
0.1 |
|
Wheels |
2.4 |
392 |
2.6 |
427 |
0.2 |
|
Who |
4.9 |
811 |
5.0 |
837 |
0.1 |
|
Woman's Day |
16.0 |
2,635 |
16.6 |
2,777 |
0.6 |
|
Women's Health & Fitness |
0.5 |
78 |
0.5 |
88 |
0.0 |
|
Women's Weekly |
16.2 |
2,671 |
15.3 |
2,563 |
-0.9 |
|
XBox |
0.9 |
145 |
0.7 |
118 |
-0.2 |
|
Xbox 360 (from May06) |
- |
- |
0.5 |
91 |
- |
|
Your Garden |
1.1 |
184 |
1.2 |
207 |
0.1 |
|
Zoo Weekly (from Mar06) |
- |
- |
2.5 |
426 |
- |
|
Newspapers |
M-F
September 2005
R'ship ('000s) |
M-F
September 2006
R'ship ('000s) |
Sat
September 2005
R'ship ('000s) |
Sat
September 2006
R'ship ('000s) |
Sun
September 2005
R'ship ('000s) |
Sun
September 2006
R'ship ('000s) |
| |
|
National |
|
|
The Australian |
396 |
426 |
850 |
838 |
- |
- |
|
Financial Review |
264 |
265 |
169 |
175 |
- |
- |
|
NSW |
|
|
Daily Telegraph |
1,190 |
1,166 |
1,007 |
948 |
- |
- |
|
Sydney Morning Herald |
854 |
887 |
1,182 |
1,193 |
- |
- |
|
Sunday Telegraph |
- |
- |
- |
- |
1,893 |
1,796 |
|
The Sun-Herald |
- |
- |
- |
- |
1,412 |
1,351 |
|
Newcastle Herald |
142 |
143 |
220 |
212 |
- |
- |
|
Illawarra Mercury |
88 |
97 |
116 |
124 |
- |
- |
|
Canberra Times |
123 |
116 |
191 |
167 |
107 |
100 |
|
mX |
- |
61 |
- |
- |
- |
- |
|
VIC |
|
|
Herald Sun |
1,510 |
1,482 |
1,407 |
1,385 |
- |
- |
|
The Age |
704 |
736 |
980 |
951 |
- |
- |
|
Sunday Herald Sun |
- |
- |
- |
- |
1,579 |
1,522 |
|
The Sunday Age |
- |
- |
- |
- |
647 |
718 |
|
MX |
150 |
134 |
- |
- |
- |
- |
|
Geelong Advertiser |
93 |
74 |
127 |
110 |
- |
- |
|
QLD |
|
|
The Courier Mail |
605 |
603 |
886 |
885 |
- |
- |
|
The Sunday Mail |
- |
- |
- |
- |
1,475 |
1,502 |
|
Cairns Post |
83 |
89 |
107 |
115 |
- |
- |
|
Gold Coast Bulletin |
99 |
102 |
175 |
168 |
- |
- |
|
Townsville Bulletin |
74 |
78 |
100 |
95 |
- |
- |
|
SA |
|
|
|
|
|
|
|
Adelaide Advertiser |
564 |
562 |
723 |
735 |
- |
- |
|
Sunday Mail |
- |
- |
- |
- |
797 |
767 |
|
WA |
|
|
|
|
|
|
|
West Australian |
605 |
581 |
992 |
975 |
- |
- |
|
Sunday Times |
- |
- |
- |
- |
903 |
848 |
|
Tasmania |
|
|
|
|
|
|
|
The Mercury |
126 |
131 |
152 |
156 |
- |
- |
|
The Examiner |
81 |
86 |
95 |
100 |
- |
- |
|
The Advocate |
63 |
61 |
70 |
65 |
- |
- |
|
Sunday Tasmanian |
- |
- |
- |
- |
144 |
148 |
|
Sunday Examiner |
- |
- |
- |
- |
109 |
104 |
|
Northern Territory |
|
|
|
|
|
|
|
Northern Territory News |
52 |
52 |
64 |
66 |
- |
- |
|
Sunday Territorian |
- |
- |
- |
- |
50 |
53 |
|
|
October 2004 -
September 2005 |
October 2005 -
September 2006 |
|
|
Newspaper Insert Magazines |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
Gain/Loss |
|
Wish |
- |
- |
0.6 |
94 |
- |
|
Weekend Australian Magazine |
5.6 |
919 |
5.4 |
901 |
-0.2 |
|
Financial Review Magazine |
1.5 |
254 |
1.3 |
225 |
-0.2 |
|
Boss |
0.7 |
123 |
1.0 |
171 |
0.3 |
|
Good Weekend (NSW & Vic) |
10.7 |
1,775 |
10.9 |
1,817 |
0.2 |
|
Sunday Magazine (NSW & Vic) |
13.2 |
2,173 |
12.9 |
2,164 |
-0.3 |
|
Sunday Life (NSW & Vic) |
8.1 |
1,344 |
8.5 |
1,418 |
0.4 |
|
Sydney Magazine |
2.3 |
381 |
3.0 |
505 |
0.7 |
|
Age Melbourne Magazine |
1.9 |
306 |
2.2 |
375 |
0.3 |
|
Geelong Today |
0.4 |
63 |
0.4 |
65 |
0.0 |
|
Sun-Herald Television (NSW) |
5.5 |
905 |
5.3 |
889 |
-0.2 |
|
Sunday Telegraph TV Guide (NSW) |
8.5 |
1,396 |
8.0 |
1,345 |
-0.5 |
|
Sunday Herald Sun TV Guide (Vic) |
7.1 |
1,180 |
6.9 |
1,149 |
-0.2 |
|
Sunday Mail TV Guide (QLD) |
8.0 |
1,323 |
7.4 |
1,234 |
-0.6 |
|
Sunday Mail TV Guide (SA) |
4.3 |
702 |
4.1 |
678 |
-0.2 |
|
Sunday Times TV Guide (WA) |
4.7 |
769 |
4.5 |
750 |
-0.2 |
|
STM- Sunday Times Magazine (WA) |
3.1 |
509 |
3.4 |
570 |
0.3 |
|
West Magazine (WA) |
5.0 |
832 |
5.1 |
858 |
0.1 |
|
