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The effects of world instability and high oil prices are the key challenges facing the Australian tourism industry during the next 12 months, according to a Roy Morgan Research survey.  The survey of industry representatives was conducted in the lead up to the Tourism Futures National Conference, which will be held in Melbourne from December 4-6, 2006.

From a long-term perspective, climate change is seen as the biggest challenge for Australia during the next decade, with the need for development of regional infrastructure and products, the price of oil, and world instability also likely to impact on the industry.

Positively, Australia possesses several competitive advantages as a destination. Stability and safety, Australian culture and friendliness, the pristine natural environment, and the unique experience offered by Australia were all identified as major selling points.

A number of markets were identified as offering growth opportunities for the industry. Tourism specifically aimed at older Australians is likely to be a strong growth area in the short and medium term, along with ecotourism, and food and wine tourism.

Tony Charters, Convenor of the Tourism Futures Conference says:

“Climate change as an issue has had a meteoric rise in awareness. Two years ago it wasn’t on the list. Last year it rated as the fifth most important challenge. This year climate change is seen as the single greatest challenge facing the tourism industry over the next 10 years.”

Mr Charters said the tourism industry is particularly exposed to climate change impacts because the leisure market is built around Australia’s reefs, islands, coasts and alpine regions — the regions most vulnerable to global warming and the threat of rising sea levels. 

As such, the tourism industry needs to address what it can do to respond to the threats posed, and what it can do to reduce its own impacts on global warming.

Those surveyed represented a wide array of industries, including tourism, education, government departments, as well as many others.

Detailed results of the survey will be presented at the Tourism Futures National Conference.

For further information:
http://www.tourismfutures.com.au/

Tourism Futures Brochure
or
Jane Ianniello
Roy Morgan Research International Director - Tourism, Travel & Leisure
Email: jane.ianniello@roymorgan.com  Phone: (07) 3318 7000

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