Home | site-map | indonesia | indonesian-single-source-articles | asteroid-user-registration |
Roy Morgan OZ Panel Login | Mail Diary Panel Login | careers | contact-us |
|
||||
 |
 |
 |
|
  |
|
|
||||
           
|
||||
| NEWS : Roy Morgan Press Releases : | |||
EMAP Review Comes In Dynamic Magazine Market Situation
Click here to access the Roy Morgan Online Store where you are able to purchase detailed magazine reader profiles. Talk last week of EMAP reviewing its Australian consumer magazine business comes at an interesting time for Australian magazines. News Limited has recently acquired FPC titles including Vogue and Delicious. Time is looking to offload Who, InStyle, Practical Parenting and Bride to Be. As the following graph shows, the consumption of magazines by the Australian population has remained substantial despite the rise of the Internet and the challenge it provides to specialised audiences. Chart 1: Media Consumption Trends 1997- 2007
Period: April 1997- March 2007 Sample: Australians aged 14+ News Limited Magazines have lifted their readership reach of people aged 14 and above from 4.7% to 21.3% by acquiring FPC Magazines. This compares with ACP at 53.4%, Pacific Magazines at 30.4%, Time Inc at 9.5% and EMAP at 7.9%. Because of the strong relationship between women and magazines, all of these reach figures increase when we look just at women. The one exception is EMAP which has stronger penetration with men, making it an interesting proposition should its titles be offered in the marketplace. Chart 2: Readership penetration of Australians aged 14+ by major publisher
Note: Newspaper inserted magazines not included Period: April 2006- March 2007 Sample: Australians aged 14+ For further information:
William Burlace — Director, Media Services at Roy Morgan Research
Phone: +61 3 9224 5288 Email: William.Burlace@roymorgan.com |
|||
|
© 2007 Roy Morgan Research. All Rights Reserved |
