|
Magazines |
| |
May 2005 -
April 2006 |
May 2006 -
April 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
|
MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
|
Australian Women's Weekly NZ Edition |
11.5 |
373 |
12.6 |
412 |
1.1 |
39 |
|
NZ Woman's Weekly |
15.3 |
494 |
15.2 |
500 |
-0.1 |
6 |
|
NZ Woman's Day |
20.6 |
667 |
20.4 |
670 |
-0.2 |
3 |
|
NZ New Idea |
10.8 |
350 |
10.5 |
344 |
-0.3 |
-6 |
|
Next |
6.7 |
216 |
7.2 |
237 |
0.5 |
21 |
|
That's Life |
4.4 |
143 |
4.6 |
149 |
0.2 |
6 |
|
WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
|
Cleo NZ |
2.8 |
91 |
2.5 |
82 |
-0.3 |
-9 |
|
Cosmopolitan (Australian Edition) |
3.6 |
116 |
3.0 |
97 |
-0.6 |
-19 |
|
English Woman's Weekly |
1.1 |
34 |
0.9 |
30 |
-0.2 |
-4 |
|
New Woman |
1.3 |
43 |
1.3 |
43 |
0.0 |
0 |
|
Notebook |
n/a |
n/a |
0.7 |
23 |
n/a |
n/a |
|
NW |
3.0 |
98 |
3.0 |
99 |
0.0 |
1 |
|
OK! (from Nov06) |
n/a |
n/a |
1.6 |
54 |
n/a |
n/a |
|
WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
| Harper's Bazaar |
0.4 |
15 |
0.4 |
13 |
0.0 |
-2 |
|
Marie Claire (Australian Edition) |
1.4 |
45 |
1.4 |
45 |
0.0 |
0 |
|
NZ Fashion Quarterly |
2.5 |
80 |
2.0 |
67 |
-0.5 |
-13 |
|
Simply You |
1.5 |
50 |
1.4 |
47 |
-0.1 |
-3 |
|
Vogue Australia |
1.0 |
32 |
1.1 |
35 |
0.1 |
3 |
|
Bride & Groom (NZ edition) |
1.9 |
61 |
1.5 |
50 |
-0.4 |
-11 |
|
Cosmopolitan Bride |
0.6 |
18 |
0.6 |
21 |
0.0 |
3 |
|
NZ Weddings |
1.5 |
47 |
1.2 |
39 |
-0.3 |
-8 |
|
YOUTH MAGAZINES |
|
|
|
|
|
|
|
Creme |
1.5 |
47 |
1.4 |
45 |
-0.1 |
-2 |
|
Dolly |
2.4 |
78 |
2.2 |
71 |
-0.2 |
-7 |
|
Girlfriend |
2.6 |
85 |
2.4 |
80 |
-0.2 |
-5 |
|
Tearaway |
1.6 |
51 |
1.3 |
42 |
-0.3 |
-9 |
|
HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
|
Australian Home Beautiful |
0.7 |
23 |
0.6 |
19 |
-0.1 |
-4 |
|
Australian House & Garden |
1.2 |
40 |
1.2 |
41 |
0.0 |
1 |
|
Better Homes & Gardens |
1.5 |
49 |
1.4 |
48 |
-0.1 |
-1 |
|
Inside Out |
0.4 |
14 |
0.5 |
15 |
0.1 |
1 |
|
NZ Gardener |
4.4 |
141 |
4.2 |
138 |
-0.2 |
-3 |
|
NZ Growing Today |
1.3 |
41 |
1.3 |
44 |
0.0 |
3 |
|
NZ Home & Entertaining |
2.1 |
67 |
2.2 |
74 |
0.1 |
7 |
|
NZ House & Garden |
12.5 |
406 |
13.3 |
438 |
0.8 |
32 |
|
NZ Trends Design Series |
3.2 |
104 |
3.0 |
100 |
-0.2 |
-4 |
|
Urbis |
1.5 |
49 |
1.4 |
46 |
-0.1 |
-3 |
|
Weekend Gardener |
1.7 |
56 |
1.9 |
63 |
0.2 |
7 |
|
Your Home & Garden |
3.8 |
122 |
3.9 |
129 |
0.1 |
7 |
|
FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
|
Cuisine |
6.9 |
223 |
7.0 |
230 |
0.1 |
7 |
|
Delicious |
0.9 |
29 |
0.9 |
28 |
0.0 |
-1 |
|
Dish |
1.0 |
33 |
1.3 |
42 |
0.3 |
9 |
|
Donna Hay |
1.2 |
38 |
1.2 |
41 |
0.0 |
3 |
|
Essentially Food (New World store magazine) |
2.0 |
66 |
2.2 |
71 |
0.2 |
5 |
|
Foodtown Magazine |
4.4 |
143 |
5.4 |
176 |
1.0 |
33 |
|
Taste |
2.4 |
77 |
3.2 |
105 |
0.8 |
28 |
|
HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
|
Healthy Food Guide |
1.6 |
52 |
2.5 |
83 |
0.9 |
31 |
|
Healthy Options |
1.2 |
39 |
1.3 |
41 |
0.1 |
2 |
|
Kiwi Parent |
n/a |
n/a |
0.9 |
31 |
n/a |
n/a |
|
Little Treasures |
3.9 |
127 |
4.0 |
132 |
0.1 |
5 |
|
Littlies |
1.6 |
51 |
2.0 |
65 |
0.4 |
14 |
|
Parenting Magazine |
1.5 |
47 |
1.4 |
47 |
-0.1 |
0 |
|
Slimming & Health |
n/a |
n/a |
0.6 |
19 |
n/a |
n/a |
|
Tots to Teens |
1.6 |
50 |
1.7 |
56 |
0.1 |
6 |
|
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
|
|
Chartered Accountants Journal |
0.9 |
28 |
0.9 |
31 |
0.0 |
3 |
|
Independent Financial Review |
0.8 |
26 |
0.6 |
20 |
-0.2 |
-6 |
|
National Business Review |
2.3 |
75 |
1.7 |
57 |
-0.6 |
-18 |
|
NZ Management |
0.6 |
19 |
0.4 |
14 |
-0.2 |
-5 |
|
NZ Business |
0.6 |
19 |
0.5 |
16 |
-0.1 |
-3 |
|
Time |
4.2 |
136 |
3.7 |
122 |
-0.5 |
-14 |
|
University of Auckland Business Review |
0.6 |
20 |
0.6 |
21 |
0.0 |
1 |
|
Air New Zealand (inflight mag.) |
5.4 |
174 |
6.3 |
207 |
0.9 |
33 |
|
Qantas |
1.5 |
47 |
1.9 |
64 |
0.4 |
17 |
|
MEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
|
FHM (Australian Edition) |
4.0 |
130 |
2.9 |
97 |
-1.1 |
-33 |
|
FQ Men |
n/a |
n/a |
0.5 |
17 |
n/a |
n/a |
|
M2 Magazine |
n/a |
n/a |
0.7 |
22 |
n/a |
n/a |
|
Ralph |
2.3 |
76 |
1.7 |
56 |
-0.6 |
-20 |
|
NZ Truth |
0.8 |
25 |
0.8 |
26 |
0.0 |
1 |
|
FARMING PUBLICATIONS |
|
|
|
|
|
|
|
Agtrader (free with Straight Furrow) |
2.4 |
77 |
2.4 |
78 |
0.0 |
1 |
|
Central Districts Farmer |
0.6 |
19 |
0.5 |
18 |
-0.1 |
-1 |
|
Country-Wide Northern |
1.2 |
40 |
1.2 |
38 |
0.0 |
-2 |
|
Country-Wide Southern |
1.1 |
35 |
0.9 |
28 |
-0.2 |
-7 |
|
TOTAL Country-Wide |
2.4 |
78 |
1.9 |
63 |
-0.5 |
-15 |
|
Dairyman |
1.5 |
48 |
1.4 |
45 |
-0.1 |
-3 |
|
Farm Trader |
1.0 |
31 |
0.9 |
28 |
-0.1 |
-3 |
|
Lifestyle Farmer |
0.9 |
30 |
0.9 |
29 |
0.0 |
-1 |
|
NZ Dairy Exporter |
1.6 |
51 |
1.3 |
44 |
-0.3 |
-7 |
|
NZ Dairying Today |
1.3 |
41 |
1.0 |
34 |
-0.3 |
-7 |
|
NZ Farmers Weekly |
4.6 |
150 |
4.6 |
152 |
0.0 |
2 |
|
NZ Lifestyle Block |
0.9 |
30 |
0.7 |
24 |
-0.2 |
-6 |
|
Rural News |
4.1 |
134 |
3.7 |
120 |
-0.4 |
-14 |
|
Straight Furrow |
4.8 |
155 |
4.2 |
136 |
-0.6 |
-19 |
|
COMPUTING, GAMING & INFO TECH MAGAZINES |
|
|
|
|
|
|
|
Computerworld |
0.6 |
19 |
0.5 |
15 |
-0.1 |
-4 |
|
NZ NetGuide |
3.4 |
111 |
2.9 |
94 |
-0.5 |
-17 |
|
NZ PC World |
2.3 |
75 |
2.2 |
71 |
-0.1 |
-4 |
|
PlayStation 2 Official Magazine |
0.6 |
21 |
0.9 |
29 |
0.3 |
8 |
|
GENERAL MAGAZINES |
|
|
|
|
|
|
|
Consumer |
5.8 |
188 |
7.9 |
258 |
2.1 |
70 |
|
D-Photo |
n/a |
n/a |
0.4 |
13 |
n/a |
n/a |
|
Investigate |
1.3 |
41 |
1.6 |
52 |
0.3 |
11 |
|
National Geographic |
5.0 |
162 |
5.3 |
174 |
0.3 |
12 |
|
NZ Geographic |
2.4 |
76 |
2.5 |
81 |
0.1 |
5 |
|
North & South |
5.3 |
171 |
4.7 |
155 |
-0.6 |
-16 |
|
Reader's Digest |
7.9 |
257 |
7.6 |
248 |
-0.3 |
-9 |
|
Grapevine |
1.6 |
50 |
1.8 |
59 |
0.2 |
9 |
|
Mana |
0.9 |
28 |
1.1 |
35 |
0.2 |
7 |
|
Metro |
2.0 |
65 |
1.9 |
61 |
-0.1 |
-4 |
|
NZ Life & Leisure |
0.8 |
27 |
1.3 |
43 |
0.5 |
16 |
|
NZ Listener |
8.3 |
268 |
6.9 |
226 |
-1.4 |
-42 |
|
On Holiday |
1.4 |
45 |
1.1 |
36 |
-0.3 |
-9 |
|
Who |
1.3 |
42 |
1.1 |
36 |
-0.2 |
-6 |
|
Art News NZ |
0.6 |
21 |
0.9 |
29 |
0.3 |
8 |
|
Heritage NZ |
0.9 |
29 |
1.6 |
53 |
0.7 |
24 |
|
Animals' Voice |
1.0 |
31 |
0.9 |
28 |
-0.1 |
-3 |
|
NZ Wilderness |
0.8 |
25 |
1.4 |
46 |
0.6 |
21 |
|
Pet NZ |
1.3 |
43 |
1.4 |
47 |
0.1 |
4 |
|
Loot |
n/a |
n/a |
0.5 |
15 |
n/a |
n/a |
|
Trade & Exchange |
3.1 |
99 |
2.1 |
68 |
-1.0 |
-31 |
|
MUSIC & MOVIE MAGAZINES |
|
|
|
|
|
|
|
Real Groove |
0.7 |
24 |
0.7 |
24 |
0.0 |
0 |
|
Empire |
0.8 |
25 |
0.5 |
18 |
-0.3 |
-7 |
|
Rip It Up |
1.4 |
46 |
1.2 |
41 |
-0.2 |
-5 |
|
CHILDREN'S MAGAZINES |
|
|
|
|
|
|
|
K-Zone |
0.5 |
17 |
0.5 |
16 |
0.0 |
-1 |
|
TV MAGAZINES |
|
|
|
|
|
|
|
SkyWatch |
20.6 |
665 |
16.7 |
548 |
-3.9 |
-117 |
|
TV Guide |
14.6 |
472 |
15.0 |
492 |
0.4 |
20 |
|
NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
|
The Business |
5.3 |
172 |
5.4 |
179 |
0.1 |
7 |
|
Canvas |
12.7 |
411 |
12.2 |
400 |
-0.5 |
-11 |
|
Sunday Magazine |
13.0 |
421 |
13.4 |
440 |
0.4 |
19 |
|
View |
3.6 |
117 |
5.2 |
169 |
1.6 |
52 |
|
SPORTS MAGAZINES |
|
|
|
|
|
|
|
The Cut |
0.7 |
22 |
0.6 |
21 |
-0.1 |
-1 |
|
Dive NZ |
n/a |
n/a |
0.6 |
20 |
n/a |
n/a |
|
Fitness Life |
n/a |
n/a |
1.0 |
32 |
n/a |
n/a |
|
NZ Adventure |
0.6 |
19 |
0.5 |
18 |
-0.1 |
-1 |
|
NZ Fitness |
0.9 |
29 |
0.7 |
22 |
-0.2 |
-7 |
|
NZ Golf Magazine (revised Feb07) |
0.7 |
22 |
0.8 |
26 |
0.1 |
4 |
|
NZ Horse & Pony |
1.2 |
38 |
1.1 |
37 |
-0.1 |
-1 |
|
NZ Runner |
0.5 |
17 |
0.5 |
16 |
0.0 |
-1 |
|
NZ Surfing |
1.3 |
43 |
1.2 |
38 |
-0.1 |
-5 |
|
NZ Outdoor |
1.0 |
31 |
1.0 |
31 |
0.0 |
0 |
|
NZ Rod & Rifle |
2.0 |
64 |
1.7 |
55 |
-0.3 |
-9 |
|
NZ Rugby World |
1.2 |
39 |
1.6 |
53 |
0.4 |
14 |
|
Rugby News |
0.9 |
30 |
1.4 |
46 |
0.5 |
16 |
|
Rugby League Week (Australian Edition) |
0.5 |
18 |
0.7 |
22 |
0.2 |
4 |
|
MOTORING MAGAZINES |
|
|
|
|
|
|
|
AA Directions |
20.0 |
647 |
19.0 |
623 |
-1.0 |
-24 |
|
AA Autofocus |
3.1 |
99 |
2.8 |
92 |
-0.3 |
-7 |
|
Auto Trader |
2.8 |
91 |
2.6 |
85 |
-0.2 |
-6 |
|
BMW Magazine |
0.9 |
29 |
0.8 |
25 |
-0.1 |
-4 |
|
Kiwi Rider |
n/a |
n/a |
1.0 |
33 |
n/a |
n/a |
|
Buy, Sell & Exchange |
3.5 |
112 |
2.0 |
66 |
-1.5 |
-46 |
|
Car Dealer |
n/a |
n/a |
1.0 |
32 |
n/a |
n/a |
|
Hot4s & Performance Cars |
1.0 |
32 |
1.1 |
36 |
0.1 |
4 |
|
Motor Buyers Guide |
1.2 |
37 |
0.8 |
25 |
-0.4 |
-12 |
|
NZ 4WD & Sports Vehicles |
0.6 |
19 |
0.7 |
21 |
0.1 |
2 |
|
NZ Autocar |
2.2 |
70 |
1.8 |
60 |
-0.4 |
-10 |
|
NZ Classic Car |
2.0 |
65 |
1.8 |
58 |
-0.2 |
-7 |
|
NZ Hot Rod |
1.0 |
32 |
1.2 |
39 |
0.2 |
7 |
|
NZ Motorhomes Caravans & Destinations |
0.9 |
28 |
0.9 |
29 |
0.0 |
1 |
|
NZ Performance Car |
2.7 |
88 |
2.7 |
89 |
0.0 |
1 |
|
NZV8 |
0.9 |
29 |
1.1 |
37 |
0.2 |
8 |
|
Street Machine |
1.1 |
37 |
1.0 |
32 |
-0.1 |
-5 |
|
Top Gear NZ |
1.8 |
59 |
1.4 |
45 |
-0.4 |
-14 |
|
BIKE, BOAT & TRUCK MAGAZINES |
|
|
|
|
|
|
|
NZ Motorcycle Trader & News |
0.9 |
29 |
0.9 |
30 |
0.0 |
1 |
|
Bay Trader |
n/a |
n/a |
0.7 |
24 |
n/a |
n/a |
|
Boating NZ |
1.4 |
44 |
1.9 |
61 |
0.5 |
17 |
|
Trade-A-Boat |
0.9 |
30 |
0.8 |
25 |
-0.1 |
-5 |
|
Deals on Wheels |
0.7 |
23 |
0.8 |
27 |
0.1 |
4 |
|
NZ Truck & Driver (from Aug06) |
n/a |
n/a |
0.9 |
31 |
n/a |
n/a |
|
NZ Trucking |
1.1 |
36 |
1.2 |
39 |
0.1 |
3 |
|
Truck & Machinery Trader |
0.6 |
20 |
0.6 |
19 |
0.0 |
-1 |
|
FISHING MAGAZINES |
|
|
|
|
|
|
|
Fish & Game NZ |
2.6 |
84 |
3.0 |
97 |
0.4 |
13 |
|
NZ Fishing News (incorporating NZ Fisherman) |
2.9 |
94 |
3.2 |
106 |
0.3 |
12 |
|
NZ Fishing World |
1.7 |
56 |
1.6 |
52 |
-0.1 |
-4 |
|
REAL ESTATE MAGAZINES |
|
|
|
|
|
|
| Property Press (from Feb07) |
n/a |
n/a |
8.9 |
291 |
n/a |
n/a |
|
Real Estate (from Feb07) |
n/a |
n/a |
3.9 |
128 |
n/a |
n/a |
