| Magazines |
|
|
|
|
|
|
|
| |
September 2005 -
August 2006 |
September 2006 -
August 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
| MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
| Australian Women's Weekly NZ Edition |
12.6 |
408 |
12.0 |
395 |
-0.6 |
-13 |
| NZ Woman's Weekly |
15.3 |
497 |
15.2 |
501 |
-0.1 |
4 |
| NZ Woman's Day |
21.2 |
688 |
19.2 |
634 |
-2.0 |
-54 |
| NZ New Idea |
11.0 |
358 |
10.0 |
329 |
-1.0 |
-29 |
| Next |
6.7 |
218 |
7.2 |
239 |
0.5 |
21 |
| That's Life |
4.3 |
139 |
4.5 |
147 |
0.2 |
8 |
| WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
| Cleo NZ |
2.8 |
92 |
2.2 |
74 |
-0.6 |
-18 |
| Cosmopolitan (Australian Edition) |
3.6 |
118 |
2.4 |
79 |
-1.2 |
-39 |
| English Woman's Weekly |
0.8 |
27 |
1.0 |
33 |
0.2 |
6 |
| New Woman |
1.4 |
44 |
1.3 |
42 |
-0.1 |
-2 |
| Notebook |
n/a |
n/a |
0.6 |
21 |
n/a |
n/a |
| NW |
3.0 |
97 |
2.9 |
95 |
-0.1 |
-2 |
| OK! (from Nov06) |
n/a |
n/a |
1.7 |
58 |
n/a |
n/a |
| WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
| Harper's Bazaar |
0.3 |
11 |
0.4 |
14 |
0.1 |
3 |
| Marie Claire (Australian Edition) |
1.5 |
47 |
1.2 |
39 |
-0.3 |
-8 |
| NZ Fashion Quarterly |
2.4 |
76 |
2.0 |
66 |
-0.4 |
-10 |
| Simply You |
1.7 |
56 |
1.3 |
42 |
-0.4 |
-14 |
| Vogue Australia |
1.0 |
31 |
0.9 |
31 |
-0.1 |
0 |
| Bride & Groom (NZ edition) |
1.8 |
57 |
1.4 |
48 |
-0.4 |
-9 |
| Cosmopolitan Bride |
0.5 |
17 |
0.6 |
19 |
0.1 |
2 |
| NZ Weddings |
1.5 |
47 |
1.1 |
37 |
-0.4 |
-10 |
|
|
|
|
|
|
|
| Level 4, New Zealand Finance House, 52 Swanson Street, Auckland, New Zealand |
| Private Bag 92087, GPO Auckland, New Zealand |
| Tel: (09) 912 7032 Fax (09) 913 1789 Email: auckland@roymorgan.com |
| Website: www.roymorgan.com |
| Offices also in: Melbourne, Sydney, Brisbane, Adelaide, Perth , Canberra, London, New York and Jakarta |
| Magazines continued |
|
|
|
|
|
|
|
| |
September 2005 -
August 2006 |
September 2006 -
August 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
| YOUTH MAGAZINES |
|
|
|
|
|
|
| Creme |
1.4 |
45 |
1.4 |
47 |
0.0 |
2 |
| Dolly |
2.2 |
72 |
2.2 |
72 |
0.0 |
0 |
| Girlfriend |
2.6 |
84 |
2.2 |
73 |
-0.4 |
-11 |
| Tearaway |
1.5 |
48 |
1.2 |
40 |
-0.3 |
-8 |
| HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
| Australian Home Beautiful |
0.7 |
22 |
0.6 |
20 |
-0.1 |
-2 |
| Australian House & Garden |
1.3 |
44 |
1.1 |
36 |
-0.2 |
-8 |
| Better Homes & Gardens |
1.5 |
47 |
1.3 |
44 |
-0.2 |
-3 |
| Inside Out |
0.5 |
17 |
0.5 |
15 |
0.0 |
-2 |
| NZ Gardener |
4.5 |
147 |
4.0 |
132 |
-0.5 |
-15 |
| NZ Growing Today |
1.4 |
44 |
1.3 |
44 |
-0.1 |
0 |
| NZ Home & Entertaining |
2.2 |
70 |
2.2 |
73 |
0.0 |
3 |
| NZ House & Garden |
12.8 |
415 |
12.3 |
406 |
-0.5 |
-9 |
| NZ Trends Design Series |
3.5 |
114 |
2.7 |
89 |
-0.8 |
-25 |
| Urbis |
1.7 |
57 |
1.2 |
41 |
-0.5 |
-16 |
| Weekend Gardener |
1.7 |
56 |
2.1 |
70 |
0.4 |
14 |
| Your Home & Garden |
3.8 |
122 |
3.8 |
125 |
0.0 |
3 |
| FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
| Cuisine |
7.3 |
237 |
6.5 |
215 |
-0.8 |
-22 |
| Delicious |
1.0 |
31 |
0.7 |
24 |
-0.3 |
-7 |
| Dish |
1.1 |
36 |
1.5 |
48 |
0.4 |
12 |
| Donna Hay |
1.2 |
40 |
1.1 |
38 |
-0.1 |
-2 |
| Essentially Food (New World store magazine) |
2.0 |
64 |
2.4 |
79 |
0.4 |
15 |
| Foodtown Magazine |
4.9 |
159 |
4.8 |
159 |
-0.1 |
0 |
| Taste |
2.6 |
83 |
3.2 |
106 |
0.6 |
23 |
| HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
| Healthy Food Guide |
1.9 |
60 |
2.9 |
97 |
1.0 |
37 |
| Healthy Options |
1.2 |
38 |
1.2 |
38 |
0.0 |
0 |
| Kiwi Parent |
0.8 |
26 |
1.0 |
32 |
0.2 |
6 |
| Little Treasures |
3.6 |
118 |
4.0 |
132 |
0.4 |
14 |
| Littlies |
1.9 |
61 |
1.8 |
60 |
-0.1 |
-1 |
| Parenting Magazine |
1.3 |
42 |
1.6 |
53 |
0.3 |
11 |
| Slimming & Health |
n/a |
n/a |
0.6 |
19 |
n/a |
n/a |
| Tots to Teens |
1.7 |
54 |
1.9 |
62 |
0.2 |
8 |
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
| Chartered Accountants Journal |
0.9 |
30 |
1.0 |
32 |
0.1 |
2 |
| Independent Financial Review |
0.7 |
23 |
0.6 |
21 |
-0.1 |
-2 |
| National Business Review |
2.0 |
65 |
1.8 |
58 |
-0.2 |
-7 |
| NZ Management |
0.5 |
17 |
0.4 |
13 |
-0.1 |
-4 |
| NZ Business |
0.5 |
16 |
0.5 |
16 |
0.0 |
0 |
| Time |
4.1 |
134 |
3.6 |
118 |
-0.5 |
-16 |
| University of Auckland Business Review |
0.6 |
19 |
0.8 |
27 |
0.2 |
8 |
| Air New Zealand (inflight mag.) |
5.7 |
184 |
6.1 |
200 |
0.4 |
16 |
| Qantas |
1.7 |
54 |
1.8 |
60 |
0.1 |
6 |
| MEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
| FHM (Australian Edition) |
3.8 |
124 |
2.8 |
91 |
-1.0 |
-33 |
| FQ Men |
n/a |
n/a |
0.5 |
15 |
n/a |
n/a |
| M2 Magazine |
n/a |
n/a |
0.7 |
23 |
n/a |
n/a |
| Ralph |
2.2 |
70 |
1.6 |
53 |
-0.6 |
-17 |
| NZ Truth |
0.8 |
25 |
0.7 |
24 |
-0.1 |
-1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Magazines continued |
|
|
|
|
|
|
|
| |
September 2005 -
August 2006 |
September 2006 -
August 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
| FARMING PUBLICATIONS |
|
|
|
|
|
|
| Agtrader (free with Straight Furrow) |
2.4 |
78 |
2.4 |
81 |
0.0 |
3 |
| Central Districts Farmer |
0.5 |
18 |
0.6 |
21 |
0.1 |
3 |
| Country-Wide Northern |
1.2 |
40 |
1.2 |
38 |
0.0 |
-2 |
| Country-Wide Southern |
0.9 |
31 |
0.9 |
30 |
0.0 |
-1 |
| TOTAL Country-Wide |
2.1 |
68 |
2.0 |
65 |
-0.1 |
-3 |
| Dairyman |
1.5 |
48 |
1.2 |
41 |
-0.3 |
-7 |
| Farm Trader |
0.9 |
29 |
0.9 |
29 |
0.0 |
0 |
| Lifestyle Farmer |
0.9 |
30 |
0.8 |
26 |
-0.1 |
-4 |
| NZ Dairy Exporter |
1.5 |
49 |
1.3 |
43 |
-0.2 |
-6 |
| NZ Dairying Today |
1.3 |
41 |
0.9 |
31 |
-0.4 |
-10 |
| NZ Farmers Weekly |
5.1 |
166 |
4.5 |
149 |
-0.6 |
-17 |
| NZ Lifestyle Block |
0.9 |
30 |
0.7 |
22 |
-0.2 |
-8 |
| Rural News |
3.7 |
120 |
4.0 |
132 |
0.3 |
12 |
| Straight Furrow |
4.5 |
148 |
4.0 |
133 |
-0.5 |
-15 |
| COMPUTING, GAMING & INFO TECH MAGAZINES |
|
|
|
|
|
| Computerworld |
0.6 |
20 |
0.4 |
13 |
-0.2 |
-7 |
| NZ NetGuide |
3.1 |
101 |
2.6 |
87 |
-0.5 |
-14 |
| NZ PC World |
2.4 |
77 |
2.0 |
65 |
-0.4 |
-12 |
| PlayStation Official Magazine |
0.6 |
20 |
1.2 |
38 |
0.6 |
18 |
| GENERAL MAGAZINES |
|
|
|
|
|
|
| Consumer |
7.0 |
226 |
7.4 |
245 |
0.4 |
19 |
| D-Photo |
0.4 |
12 |
0.4 |
14 |
0.0 |
2 |
| Investigate |
1.3 |
43 |
1.4 |
48 |
0.1 |
5 |
| National Geographic |
5.3 |
173 |
5.0 |
163 |
-0.3 |
-10 |
| NZ Geographic |
2.5 |
81 |
2.4 |
78 |
-0.1 |
-3 |
| North & South |
5.0 |
163 |
4.6 |
152 |
-0.4 |
-11 |
| Reader's Digest |
8.0 |
259 |
7.8 |
255 |
-0.2 |
-4 |
| Grapevine |
1.7 |
54 |
1.9 |
63 |
0.2 |
9 |
| Mana |
0.8 |
26 |
1.1 |
37 |
0.3 |
11 |
| Metro |
2.0 |
64 |
1.8 |
58 |
-0.2 |
-6 |
| NZ Life & Leisure |
1.1 |
34 |
1.4 |
45 |
0.3 |
11 |
| NZ Listener |
7.8 |
254 |
7.0 |
232 |
-0.8 |
-22 |
| On Holiday |
1.4 |
44 |
1.1 |
37 |
-0.3 |
-7 |
| Who |
1.1 |
36 |
1.2 |
39 |
0.1 |
3 |
| Art News NZ |
0.6 |
21 |
1.0 |
32 |
0.4 |
11 |
| Heritage NZ |
1.0 |
32 |
1.8 |
60 |
0.8 |
28 |
| Animals' Voice |
0.8 |
27 |
0.8 |
28 |
0.0 |
1 |
| NZ Wilderness |
1.0 |
33 |
1.2 |
40 |
0.2 |
7 |
| Pet NZ |
1.3 |
43 |
1.4 |
47 |
0.1 |
4 |
| Loot |
n/a |
n/a |
0.4 |
13 |
n/a |
n/a |
| Trade & Exchange |
2.4 |
77 |
1.9 |
63 |
-0.5 |
-14 |
| MUSIC & MOVIE MAGAZINES |
|
|
|
|
|
|
| Real Groove |
0.7 |
22 |
0.7 |
25 |
0.0 |
3 |
| Empire |
0.7 |
23 |
0.5 |
18 |
-0.2 |
-5 |
| Rip It Up |
1.3 |
42 |
1.2 |
41 |
-0.1 |
-1 |
| CHILDREN'S MAGAZINES |
|
|
|
|
|
|
| K-Zone |
0.5 |
16 |
0.4 |
15 |
-0.1 |
-1 |
| TV MAGAZINES |
|
|
|
|
|
|
| SkyWatch |
19.1 |
619 |
16.7 |
552 |
-2.4 |
-67 |
| TV Guide |
14.3 |
465 |
14.1 |
466 |
-0.2 |
1 |
| NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
| Canvas |
12.3 |
400 |
12.3 |
405 |
0.0 |
5 |
| Sunday Magazine |
12.7 |
412 |
12.9 |
426 |
0.2 |
14 |
| View |
3.8 |
123 |
6.0 |
199 |
2.2 |
76 |
| Magazines continued |
|
|
|
|
|
|
|
| |
September 2005 -
August 2006 |
September 2006 -
August 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
| SPORTS MAGAZINES |
|
|
|
|
|
|
| The Cut |
0.6 |
20 |
0.7 |
23 |
0.1 |
3 |
| Dive NZ |
n/a |
n/a |
0.5 |
16 |
n/a |
n/a |
| Fitness Life |
1.0 |
31 |
1.0 |
34 |
0.0 |
3 |
| NZ Adventure |
0.6 |
18 |
0.5 |
17 |
-0.1 |
-1 |
| NZ Fitness |
0.8 |
25 |
0.8 |
25 |
0.0 |
0 |
| NZ Golf Magazine (revised Feb07) |
0.7 |
24 |
0.8 |
27 |
0.1 |
3 |
| NZ Horse & Pony |
1.2 |
38 |
1.2 |
38 |
0.0 |
0 |
| NZ Runner |
0.4 |
14 |
0.4 |
14 |
0.0 |
0 |
| NZ Surfing |
1.3 |
42 |
1.2 |
39 |
-0.1 |
-3 |
| NZ Outdoor |
0.9 |
30 |
0.9 |
31 |
0.0 |
1 |
| NZ Rod & Rifle |
1.9 |
63 |
1.8 |
58 |
-0.1 |
-5 |
| NZ Rugby World |
1.3 |
43 |
1.5 |
51 |
0.2 |
8 |
| Rugby News |
1.1 |
37 |
1.3 |
44 |
0.2 |
7 |
| Rugby League Week (Australian Edition) |
0.5 |
17 |
0.6 |
20 |
0.1 |
3 |
| MOTORING MAGAZINES |
|
|
|
|
|
|
| AA Directions |
20.0 |
651 |
18.5 |
609 |
-1.5 |
-42 |
| Auto Trader |
2.9 |
93 |
2.6 |
86 |
-0.3 |
-7 |
| BMW Magazine |
0.9 |
28 |
0.7 |
23 |
-0.2 |
-5 |
| Kiwi Rider |
1.0 |
31 |
0.9 |
29 |
-0.1 |
-2 |
| Buy, Sell & Exchange |
2.9 |
93 |
2.0 |
65 |
-0.9 |
-28 |
| Car Dealer |
1.1 |
36 |
0.8 |
25 |
-0.3 |
-11 |
| Hot4s & Performance Cars |
0.9 |
29 |
1.2 |
40 |
0.3 |
11 |
| NZ 4WD & Sports Vehicles |
0.6 |
18 |
0.6 |
19 |
0.0 |
1 |
| NZ Autocar |
2.0 |
66 |
1.6 |
52 |
-0.4 |
-14 |
| NZ Classic Car |
1.9 |
61 |
1.8 |
58 |
