| Magazines |
| |
| |
October 2005 -
September 2006 |
October 2006 -
September 2007 |
|
|
| |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
| MASS WOMEN'S MAGAZINES |
| Australian Women's Weekly NZ Edition |
12.5 |
407 |
11.6 |
384 |
-0.9 |
-23 |
| NZ Woman's Weekly |
15.2 |
494 |
15.0 |
496 |
-0.2 |
2 |
| NZ Woman's Day |
21.1 |
687 |
19.2 |
632 |
-1.9 |
-55 |
| NZ New Idea |
10.9 |
353 |
10.0 |
329 |
-0.9 |
-24 |
| Next |
6.7 |
218 |
7.3 |
242 |
0.6 |
24 |
| That's Life |
4.3 |
139 |
4.4 |
146 |
0.1 |
7 |
| WOMEN'S LIFESTYLE MAGAZINES |
| Cleo NZ |
2.9 |
94 |
2.2 |
71 |
-0.7 |
-23 |
| Cosmopolitan (Australian Edition) |
3.6 |
117 |
2.3 |
75 |
-1.3 |
-42 |
| English Woman's Weekly |
0.9 |
28 |
1.0 |
32 |
0.1 |
4 |
| New Woman |
1.4 |
44 |
1.3 |
41 |
-0.1 |
-3 |
| Notebook |
0.6 |
19 |
0.7 |
22 |
0.1 |
3 |
| NW |
3.1 |
100 |
2.9 |
95 |
-0.2 |
-5 |
| OK! (from Nov06) |
0.5 |
16 |
1.7 |
57 |
1.2 |
41 |
| WOMEN'S FASHION MAGAZINES |
| Harper's Bazaar |
0.3 |
11 |
0.4 |
14 |
0.1 |
3 |
| Marie Claire (Australian Edition) |
1.4 |
46 |
1.2 |
40 |
-0.2 |
-6 |
| NZ Fashion Quarterly |
2.3 |
74 |
2.0 |
66 |
-0.3 |
-8 |
| Simply You |
1.7 |
55 |
1.3 |
43 |
-0.4 |
-12 |
| Vogue Australia |
1.0 |
32 |
1.0 |
34 |
0.0 |
2 |
| Bride & Groom (NZ edition) |
1.7 |
54 |
1.5 |
49 |
-0.2 |
-5 |
| Cosmopolitan Bride |
0.5 |
17 |
0.6 |
20 |
0.1 |
3 |
| NZ Weddings |
1.3 |
44 |
1.1 |
37 |
-0.2 |
-7 |
| YOUTH MAGAZINES |
| Creme |
1.4 |
45 |
1.5 |
49 |
0.1 |
4 |
| Dolly |
2.2 |
70 |
2.2 |
71 |
0.0 |
1 |
| Girlfriend |
2.5 |
82 |
2.3 |
74 |
-0.2 |
-8 |
| Tearaway |
1.5 |
48 |
1.2 |
39 |
-0.3 |
-9 |
| HOME & GARDEN MAGAZINES |
| Australian Home Beautiful |
0.6 |
20 |
0.6 |
20 |
0.0 |
0 |
| Australian House & Garden |
1.3 |
43 |
1.0 |
34 |
-0.3 |
-9 |
| Better Homes & Gardens |
1.5 |
48 |
1.2 |
41 |
-0.3 |
-7 |
| Inside Out |
0.5 |
18 |
0.5 |
15 |
0.0 |
-3 |
| NZ Gardener |
4.6 |
150 |
3.9 |
130 |
-0.7 |
-20 |
| NZ Growing Today |
1.4 |
45 |
1.3 |
42 |
-0.1 |
-3 |
| NZ Home & Entertaining |
2.1 |
67 |
2.2 |
74 |
0.1 |
7 |
| NZ House & Garden |
13.0 |
422 |
12.0 |
396 |
-1.0 |
-26 |
| NZ Trends Design Series |
3.5 |
115 |
2.6 |
86 |
-0.9 |
-29 |
| Urbis |
1.8 |
57 |
1.3 |
42 |
-0.5 |
-15 |
| Weekend Gardener |
1.7 |
57 |
2.1 |
70 |
0.4 |
13 |
| Your Home & Garden |
3.7 |
121 |
3.7 |
123 |
0.0 |
2 |
| FOOD & ENTERTAINMENT MAGAZINES |
| Cuisine |
7.0 |
228 |
6.7 |
222 |
-0.3 |
-6 |
| Delicious |
0.9 |
30 |
0.7 |
24 |
-0.2 |
-6 |
| Dish |
1.0 |
34 |
1.5 |
48 |
0.5 |
14 |
| Donna Hay |
1.3 |
42 |
1.1 |
37 |
-0.2 |
-5 |
| Essentially Food (New World store magazine) |
1.9 |
63 |
2.5 |
81 |
0.6 |
18 |
| Foodtown Magazine |
5.0 |
162 |
4.7 |
155 |
-0.3 |
-7 |
| Taste |
2.7 |
86 |
3.2 |
105 |
0.5 |
19 |
| HEALTH & FAMILY MAGAZINES |
| Healthy Food Guide |
2.0 |
64 |
3.0 |
101 |
1.0 |
37 |
| Healthy Options |
1.2 |
38 |
1.2 |
40 |
0.0 |
2 |
| Kiwi Parent |
0.8 |
26 |
1.0 |
32 |
0.2 |
6 |
| Little Treasures |
3.7 |
120 |
4.0 |
133 |
0.3 |
13 |
| Littlies |
1.9 |
61 |
1.9 |
62 |
0.0 |
1 |
| Parenting Magazine |
1.3 |
42 |
1.6 |
54 |
0.3 |
12 |
| Slimming & Health |
n/a |
n/a |
0.6 |
20 |
n/a |
n/a |
| Tots to Teens |
1.7 |
54 |
1.9 |
64 |
0.2 |
10 |
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
| Chartered Accountants Journal |
0.9 |
30 |
1.0 |
34 |
0.1 |
4 |
| Independent Financial Review |
0.7 |
22 |
0.6 |
19 |
-0.1 |
-3 |
| National Business Review |
2.0 |
64 |
1.8 |
60 |
-0.2 |
-4 |
| NZ Management |
0.4 |
14 |
0.4 |
15 |
0.0 |
1 |
| NZ Business |
0.5 |
16 |
0.5 |
16 |
0.0 |
0 |
| Time |
4.1 |
134 |
3.5 |
116 |
-0.6 |
-18 |
| University of Auckland Business Review |
0.6 |
21 |
0.7 |
24 |
0.1 |
3 |
| Air New Zealand (inflight mag.) |
5.7 |
187 |
6.3 |
207 |
0.6 |
20 |
| Qantas |
1.6 |
52 |
1.8 |
58 |
0.2 |
6 |
| MEN'S LIFESTYLE MAGAZINES |
| FHM (Australian Edition) |
3.7 |
122 |
2.6 |
86 |
-1.1 |
-36 |
| FQ Men |
0.5 |
15 |
0.5 |
15 |
0.0 |
0 |
| M2 Magazine |
n/a |
n/a |
0.7 |
23 |
n/a |
n/a |
| Ralph |
2.2 |
70 |
1.6 |
52 |
-0.6 |
-18 |
| NZ Truth |
0.8 |
25 |
0.8 |
25 |
0.0 |
0 |
| FARMING PUBLICATIONS |
| Agtrader (free with Straight Furrow) |
2.2 |
71 |
2.5 |
84 |
0.3 |
13 |
| Central Districts Farmer |
0.6 |
20 |
0.7 |
23 |
0.1 |
3 |
| Country-Wide Northern |
1.2 |
39 |
1.2 |
40 |
0.0 |
1 |
| Country-Wide Southern |
0.9 |
30 |
0.9 |
31 |
0.0 |
1 |
| TOTAL Country-Wide |
2.0 |
66 |
2.1 |
68 |
0.1 |
2 |
| Dairyman |
1.4 |
45 |
1.2 |
40 |
-0.2 |
-5 |
| Farm Trader |
0.8 |
27 |
0.9 |
29 |
0.1 |
2 |
| Lifestyle Farmer |
0.9 |
29 |
0.7 |
24 |
-0.2 |
-5 |
| NZ Dairy Exporter |
1.4 |
46 |
1.3 |
43 |
-0.1 |
-3 |
| NZ Dairying Today |
1.2 |
39 |
0.9 |
30 |
-0.3 |
-9 |
| NZ Farmers Weekly |
4.8 |
155 |
4.6 |
151 |
-0.2 |
-4 |
| NZ Lifestyle Block |
0.8 |
27 |
0.6 |
21 |
-0.2 |
-6 |
| Rural News |
3.5 |
114 |
4.1 |
136 |
0.6 |
22 |
| Straight Furrow |
4.3 |
139 |
4.1 |
136 |
-0.2 |
-3 |
| COMPUTING, GAMING & INFO TECH MAGAZINES |
| Computerworld |
0.6 |
21 |
0.4 |
15 |
-0.2 |
-6 |
| NZ NetGuide |
3.1 |
100 |
2.6 |
84 |
-0.5 |
-16 |
| NZ PC World |
2.6 |
84 |
1.8 |
60 |
-0.8 |
-24 |
| PlayStation Official Magazine |
0.6 |
20 |
1.2 |
39 |
0.6 |
19 |
| GENERAL MAGAZINES |
| Consumer |
7.1 |
231 |
7.4 |
243 |
0.3 |
12 |
| D-Photo |
0.4 |
12 |
0.5 |
16 |
0.1 |
4 |
| Investigate |
1.4 |
46 |
1.4 |
45 |
0.0 |
-1 |
| National Geographic |
5.4 |
175 |
5.0 |
164 |
-0.4 |
-11 |
| NZ Geographic |
2.4 |
79 |
2.4 |
79 |
0.0 |
0 |
| North & South |
5.1 |
165 |
4.7 |
154 |
-0.4 |
-11 |
| Reader's Digest |
8.1 |
264 |
7.4 |
245 |
-0.7 |
-19 |
| Grapevine |
1.7 |
55 |
2.0 |
65 |
0.3 |
10 |
| Mana |
0.8 |
27 |
1.1 |
35 |
0.3 |
8 |
| Metro |
1.9 |
61 |
1.8 |
60 |
-0.1 |
-1 |
| NZ Life & Leisure |
1.1 |
36 |
1.4 |
45 |
0.3 |
9 |
| NZ Listener |
7.8 |
254 |
7.1 |
234 |
-0.7 |
-20 |
| On Holiday |
1.3 |
42 |
1.1 |
36 |
-0.2 |
-6 |
| Who |
1.1 |
36 |
1.1 |
37 |
0.0 |
1 |
| Art News NZ |
0.7 |
22 |
0.9 |
31 |
0.2 |
9 |
| Heritage NZ |
1.1 |
35 |
1.8 |
59 |
0.7 |
24 |
| Animals' Voice |
0.9 |
29 |
0.8 |
27 |
-0.1 |
-2 |
| NZ Wilderness |
1.0 |
34 |
1.3 |
41 |
0.3 |
7 |
| Pet NZ |
1.3 |
43 |
1.4 |
47 |
0.1 |
4 |
| Trade & Exchange |
2.3 |
76 |
1.9 |
61 |
-0.4 |
-15 |
| MUSIC & MOVIE MAGAZINES |
| Real Groove |
0.7 |
24 |
0.7 |
25 |
0.0 |
1 |
| Empire |
0.7 |
23 |
0.5 |
17 |
-0.2 |
-6 |
| Rip It Up |
1.3 |
42 |
1.1 |
36 |
-0.2 |
-6 |
| CHILDREN'S MAGAZINES |
| K-Zone |
0.5 |
16 |
0.4 |
14 |
-0.1 |
-2 |
| TV MAGAZINES |
| SkyWatch |
18.7 |
607 |
16.8 |
554 |
-1.9 |
-53 |
| TV Guide |
14.5 |
471 |
14.0 |
460 |
-0.5 |
-11 |
| NEWSPAPER INSERT MAGAZINES |
| Canvas |
12.3 |
399 |
12.2 |
402 |
-0.1 |
3 |
| Sunday Magazine |
12.9 |
419 |
12.8 |
421 |
-0.1 |
2 |
| View |
3.9 |
127 |
5.9 |
195 |
2.0 |
68 |
| SPORTS MAGAZINES |
| The Cut |
0.5 |
18 |
0.7 |
22 |
0.2 |
4 |
| Dive NZ |
n/a |
n/a |
0.4 |
13 |
n/a |
n/a |
| Fitness Life |
0.9 |
30 |
1.1 |
36 |
0.2 |
6 |
| NZ Adventure |
0.6 |
18 |
0.5 |
18 |
-0.1 |
0 |
| NZ Fitness |
0.7 |
24 |
0.8 |
27 |
0.1 |
3 |
| NZ Golf Magazine (revised Feb07) |
0.7 |
21 |
0.9 |
28 |
0.2 |
7 |
| NZ Horse & Pony |
1.2 |
38 |
1.1 |
37 |
-0.1 |
-1 |
| NZ Surfing |
1.3 |
43 |
1.1 |
37 |
-0.2 |
-6 |
| NZ Outdoor |
0.9 |
30 |
0.9 |
31 |
0.0 |
1 |
| NZ Rod & Rifle |
1.9 |
62 |
1.8 |
58 |
-0.1 |
-4 |
| NZ Rugby World |
1.4 |
45 |
1.5 |
50 |
0.1 |
5 |
| Rugby News |
1.3 |
41 |
1.3 |
42 |
0.0 |
1 |
| Rugby League Week (Australian Edition) |
0.5 |
17 |
0.7 |
24 |
0.2 |
7 |
| MOTORING MAGAZINES |
| AA Directions |
20.0 |
650 |
18.3 |
604 |
-1.7 |
-46 |
| Auto Trader |
2.8 |
92 |
2.6 |
85 |
-0.2 |
-7 |
| BMW Magazine |
0.8 |
27 |
0.7 |
22 |
-0.1 |
-5 |
| Kiwi Rider |
1.0 |
32 |
0.9 |
28 |
-0.1 |
-4 |
| Buy, Sell & Exchange |
2.7 |
88 |
2.0 |
67 |
-0.7 |
-21 |
| Car Dealer |
1.0 |
32 |
0.8 |
26 |
-0.2 |
-6 |
| Hot4s & Performance Cars |
1.0 |
32 |
1.2 |
39 |
0.2 |
7 |
| NZ 4WD & Sports Vehicles |
0.6 |
18 |
0.6 |
20 |
0.0 |
2 |
| NZ Autocar |
2.0 |
65 |
1.7 |
55 |
-0.3 |
-10 |
| NZ Classic Car |
1.9 |
61 |
1.9 |
61 |
0.0 |
0 |
| NZ Hot Rod |
1.0 |
33 |
1.1 |
37 |
0.1 |
4 |
| NZ Motorhomes Caravans & Destinations |
1.0 |
31 |
0.8 |
28 |
-0.2 |
-3 |
| NZ Performance Car |
2.7 |
89 |
2.4 |
80 |
-0.3 |
-9 |
| NZV8 |
1.0 |
33 |
1.2 |
38 |
0.2 |
5 |
| Street Machine |
1.1 |
35 |
1.0 |
32 |
-0.1 |
-3 |
| Top Gear NZ |
1.7 |
55 |
1.3 |
43 |
-0.4 |
-12 |
| BIKE, BOAT & TRUCK MAGAZINES |
| NZ Motorcycle Trader & News |
1.0 |
32 |
0.7 |
23 |
-0.3 |
-9 |
| Bay Trader |
0.8 |
27 |
0.7 |
22 |
-0.1 |
-5 |
| Boating NZ |
1.5 |
47 |
1.8 |
59 |
0.3 |
12 |
| Trade-A-Boat |
0.8 |
27 |
0.8 |
27 |
0.0 |
0 |
| Deals on Wheels |
0.8 |
24 |
0.6 |
20 |
-0.2 |
-4 |
| NZ Trucking |
1.3 |
43 |
0.9 |
29 |
-0.4 |
-14 |
| Truck & Machinery Trader |
0.7 |
24 |
0.4 |
12 |
-0.3 |
-12 |
| FISHING MAGAZINES |
| Fish & Game NZ |
2.7 |
87 |
2.7 |
89 |
0.0 |
2 |
| NZ Fishing News (incorporating NZ Fisherman) |
3.0 |
99 |
2.9 |
96 |
-0.1 |
-3 |
| NZ Fishing World |
1.7 |
56 |
1.4 |
48 |
-0.3 |
-8 |
| REAL ESTATE MAGAZINES |
| Property Press (from Feb07) |
n/a |
n/a |
8.5 |
279 |
n/a |
n/a |
| Real Estate (from Feb07) |
n/a |
n/a |
3.8 |
124 |
n/a |
n/a |
| |
| Newspapers |
| |
| Daily Newspapers |
October 2005 -
September 2006
Readership
'000 |
October 2006 -
September 2007
Readership
'000 |
Readership '000 Gain/Loss |
| New Zealand Herald (M-Sa av) |
708 |
717 |
9 |
| Dominion Post (M-Sa av) |
323 |
333 |
10 |
| Northern Advocate (M-Sa av) |
45 |
44 |
-1 |
| Waikato Times (M-Sa av) |
124 |
133 |
9 |
| Bay of Plenty Times (M-Sa av) |
76 |
69 |
-7 |
| Daily Post (M-Sa av) |
37 |
30 |
-7 |
| Gisborne Herald (M-Sa av) |
34 |
26 |
-8 |
| Taranaki Daily News (M-Sa av) |
76 |
73 |
-3 |
| Wanganui Chronicle (M-Sa av) |
37 |
38 |
1 |
| Hawkes Bay Today (M-Sa av) |
78 |
74 |
-4 |
| Manawatu Standard (M-Sa av) |
66 |
55 |
-11 |
| Horowhenua-Kapiti Chronicle (M-Sa av) |
13 |
16 |
3 |
| Wairarapa Times-Age (M-Sa av) |
27 |
23 |
-4 |
| The Press (M-Sa av) |
271 |
271 |
0 |
| Otago Daily Times (M-Sa av) |
126 |
112 |
-14 |
| Nelson Mail (M-Sa av) |
49 |
50 |
1 |
| Marlborough Express (M-F av) |
28 |
26 |
-2 |
| Greymouth Evening Star (M-Sa av) |
16 |
12 |
-4 |
| Ashburton Guardian (M-Sa av) |
18 |
16 |
-2 |
| Timaru Herald (M-Sa av) |
37 |
38 |
1 |
| Southland Times (M-Sa av) |
85 |
76 |
-9 |
| Sunday Newspapers |
October 2005 -
September 2006
Readership
'000 |
October 2006 -
September 2007
Readership
'000 |
Readership '000 Gain/Loss |
| Sunday Star Times |
670 |
638 |
-32 |
| Sunday News |
245 |
248 |
3 |
| Herald on Sunday |
300 |
325 |
25 |
