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Roy Morgan Readership estimates for Australia for the 12 months to September 2007
Article No. 700 - November 15, 2007

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.

 
Magazines September 2006 September 2007 Gain/Loss
% of
Population
14+		 Readership
('000s)		 % of
Population
14+		 Readership
('000s)
4X4 Australia
 0.8 135 0.8 142 0
Adelaide's Child
 0.2 33 0.2 29 0
AFL Record (Apr-Sep)
 1.3 212 1.1 184 -0.2
Alpha
 2.6 429 2.1 350 -0.5
APC
 1.2 205 1 175 -0.2
Austar
 3.2 540 2.8 475 -0.4
Australian 4WD Monthly
 0.9 155 0.9 157 0
Australian Auto Action
 0.3 52 0.3 52 0
Australian Country Style
 1.7 291 1.5 253 -0.2
Australian Geographic
 2.7 444 2.7 463 0
Australian Golf Digest
 0.6 105 0.6 96 0
Australian Good Taste
 3.9 653 3.8 641 -0.1
Australian Gourmet Traveller
 1.9 310 1.8 308 -0.1
Australian Handyman
 1.0 159 0.9 146 -0.1
Australian Motorcycle News
 0.8 131 0.8 128 0
Australian PC User
 1.9 324 1.7 281 -0.2
Australian PC World
 1.7 289 1.5 249 -0.2
Australian Reader's Digest
 5.3 890 5.3 902 0
Australian Table
 1.5 256 1.3 219 -0.2
Australian Traveller
 0.5 76 0.3 58 -0.2
Belle
 0.8 129 0.5 89 -0.3
Better Homes and Gardens
   8.9 1,498 8.6 1,464 -0.3
Big Issue
         0.9 147 1.0 172 0.1
Big League (Apr-Sep)
 0.6 106 0.7 118 0.1
Bride To Be
 0.5 88 0.4 73 -0.1
Brisbane's Child
 0.3 54 0.2 42 -0.1
BRW
 1.3 213 1.1 185 -0.2
Bulletin
 1.6 274 1.6 269 0
Burke's Backyard
 3.7 614 2.6 447 -1.1
Cleo
 4.6 767 3.4 581 -1.2
Cosmopolitan
 5.4 901 4.0 681 -1.4
Cosmos
 0.4 65 -- -
Delicious
 2.5 425 2.6 437 0.1
Diabetic Living (from Jan07)
   - - 1.2 209 -
Dolly
         3.2 532 2.4 401 -0.8
Donna Hay
       2.0 331 1.9 325 -0.1
Empire
         0.9 150 0.9 146 0
English Woman's Weekly
     1.2 193 1.1 188 -0.1
Famous
         1.7 291 1.8 302 0.1
Fast Fours
       1.2 200 0.8 142 -0.4
FHM
         2.3 381 2.0 341 -0.3
Fishing World
       1.1 183 1.1 190 0
Foxtel Magazine
       6.2 1,033 6.1 1,029 -0.1
Fresh Water Fishing Aust.
   0.6 93 0.6 95 0
Gardening Australia
     2.9 478 3.0 505 0.1
Girlfriend
         2.7 458 2.1 361 -0.6
Golf Australia
       0.4 67 0.4 72 0
Golf Magazine
       0.3 51 0.2 42 -0.1
Good Health & Medicine
     1.9 322 1.9 323 0
Gourmet Traveller Wine
     0.5 90 0.4 76 -0.1
GQ
         0.3 49 0.3 50 0
Harper's Bazaar
       1.5 250 1.6 268 0.1
Health Smart (from Dec06)
   - - 0.4 62 -
Healthy Food Guide
     1.3 222 1.0 167 -0.3
Home Beautiful
       2.3 392 1.9 320 -0.4
Horizons (WA) (was Road Patrol)
 1.3 225 1.2 197 -0.1
Hot 4s and Performance Cars
   1.5 255 1.0 164 -0.5
House & Garden
       5.0 831 3.7 625 -1.3
Hyper
         0.4 66 0.3 48 -0.1
Inside Football (Apr-Sep)
   0.4 71 0.4 60 0
Inside Out
         0.8 127 0.8 137 0
Inside Sport
       1.0 164 0.6 100 -0.4
InStyle
         1.7 282 1.6 269 -0.1
Jetstar
         0.8 129 0.8 144 0
Just Cars
         2.0 341 1.5 248 -0.5
Life etc (from Apr07)
     - - 0.5 77 -
Limelight
         0.2 41 0.2 42 0
Live To Ride
       0.6 98 0.5 81 -0.1
Luxury Home Design
     0.5 77 0.3 59 -0.2
Madison
         2.0 338 1.6 270 -0.4
Marie Claire
       3.4 562 2.7 453 -0.7
Melbourne's Child
     0.6 94 0.6 106 0
Men's Health
       1.7 291 2.1 352 0.4
Men's Style Australia
     0.4 66 0.4 64 0
Microsoft Windows XP
     0.7 120 0.6 102 -0.1
Modern Fishing
       0.9 154 0.9 150 0
Modern Wedding
       0.4 65 0.3 48 -0.1
Money Magazine
       1.0 171 1.1 192 0.1
Mother & Baby
       0.9 155 0.9 153 0
Motor
         1.6 274 1.4 245 -0.2
Motor News (Tas)
     0.3 57 0.4 68 0.1
National Geographic
     4.4 742 4.4 755 0
Nature & Health
       0.5 79 0.4 64 -0.1
Net Guide
         0.7 118 0.6 106 -0.1
New Idea
         14.2 2,377 12.0 2,039 -2.2
New Scientist
       1.6 261 1.5 253 -0.1
New Woman
       1.8 303 1.3 230 -0.5
Notebook
         2.0 340 1.8 312 -0.2
NW
         4.0 674 3.3 563 -0.7
OK (weekly) (from Nov06)
   - - 2.0 346 -
Open Road (NSW)
     7.6 1,267 7.5 1,273 -0.1
Optus
         1.1 185 0.7 122 -0.4
Overlander 4WD
       0.4 72 0.5 86 0.1
Parents
         0.4 67 0.5 79 0.1
PC Authority
       1.0 165 0.9 154 -0.1
PC PowerPlay
       0.6 95 0.7 111 0.1
People
         1.5 250 1.1 196 -0.4
Picture
         1.5 255 1.2 210 -0.3
PlayStation
       1.0 159 0.7 123 -0.3
Practical Parenting
     0.7 113 0.6 110 -0.1
Qantas The Australian Way
   3.0 494 2.5 429 -0.5
Ralph
         2.6 443 2.1 355 -0.5
Real Living
       0.9 157 0.7 111 -0.2
Recipes+ (from Dec06)
     - - 1.0 163 -
RM Williams Outback
     1.4 239 1.1 180 -0.3
Road Ahead (Qld)
     4.7 794 3.5 601 -1.2
Rolling Stone
       1.9 325 1.7 290 -0.2
Royal Auto (Vic)
       5.2 878 5.9 1,008 0.7
Rugby League Week (Apr-Sep)
   1.3 224 1.3 227 0
SA Motor (SA)
       0.9 157 0.9 148 0
Shop Til You Drop
     1.1 189 1.1 180 0
Slimming & Health
     0.5 82 0.4 75 -0.1
Smart Investor
       1.1 183 1.1 183 0
Soap World
       1.2 195 0.9 155 -0.3
Street Machine
       3.0 496 2.5 420 -0.5
Super Food Ideas
       5.3 879 5.1 862 -0.2
Sydney's Child
       0.8 140 0.6 108 -0.2
Take 5
         5.0 833 5.3 894 0.3
That's Life
         6.9 1,152 6.7 1,146 -0.2
The Monthly
       0.2 42 0.3 57 0.1
Time
         1.9 325 1.9 317 0
Travel + Leisure
       - - 0.5 77 -
TV Hits
         1.2 197 1.0 163 -0.2
TV Soap
         2.5 419 2.1 358 -0.4
TV Week
         6.8 1,140 5.6 945 -1.2
Two Wheels
       0.7 119 0.6 107 -0.1
Unique Cars
       1.7 283 1.5 249 -0.2
Virgin Blue Voyeur
     1.9 314 2.1 350 0.2
Vogue Australia
       2.1 350 2.0 338 -0.1
Vogue Entertaining & Travel
   0.8 140 0.9 153 0.1
Vogue Living
       1.1 179 1.0 162 -0.1
Wealth Creator Magazine
     0.3 51 0.4 60 0.1
Weight Watchers
       0.9 145 1.0 163 0.1
WellBeing
         0.8 128 1.0 165 0.2
Wheels
         2.6 427 2.3 390 -0.3
Who
         5.0 837 4.3 739 -0.7
Woman's Day
       16.6 2,777 14.5 2,465 -2.1
Women's Health & Fitness
 0.5 88 0.6 102 0.1
Women's Weekly
       15.3 2,563 15.9 2,706 0.6
Xbox 360
 0.5 91 0.6 106 0.1
Your Garden
 1.2 207 1.0 173 -0.2
Zoo Weekly
 2.5 426 2.8 475 0.3

  Mon-Fri Mon-Fri Sat Sat Sun Sun
  Sept 2006 Sept 2007 Sept 2006 Sept 2007 Sept 2006 Sept 2007
Newspapers  R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s) 
 
National
The Australian
 426 477 838 840 - -
Aust. Financial Review
 265 264 175 155 - -
NSW
Daily Telegraph
 1,166 1,161 948 973 - -
Sydney Morning Herald
 887 919 1,193 1,180 - -
Sunday Telegraph
 - - - - 1,796 1,755
The Sun-Herald
 - - - - 1,351 1,343
MX
 61 98 - - - -
Newcastle Herald
 143 139 212 205 - -
Illawarra Mercury
 97 77 124 98 - -
Canberra Times
 116 108 167 168 100 97
VIC
Herald Sun
 1,482 1,452 1,385 1,396 - -
The Age
 736 766 951 971 - -
Sunday Herald Sun
 - - - - 1,522 1,515
The Sunday Age
 - - - - 718 737
MX
 134 146 - - - -
Geelong Advertiser
 74 81 110 123 - -
QLD
Courier-Mail
 603 618 885 853 - -
The Sunday Mail
 - - - - 1,502 1,467
mX
 - 29 - - - -
Cairns Post
 89 74 115 101 - -
Gold Coast Bulletin
 102 98 168 150 - -
Townsville Bulletin
 78 79 95 102 - -
SA
Adelaide Advertiser
 562 528 735 680 - -
Sunday Mail
 - - - - 767 750
WA
West Australian
 581 589 975 907 - -
Sunday Times
 - - - - 848 839
Tasmania
The Mercury
 131 125 156 147 - -
The Examiner
 86 84 100 95 - -
The Advocate
 61 59 65 61 - -
Sunday Tasmanian
 - - - - 148 139
Sunday Examiner
 - - - - 104 104
Northern Territory
Northern Territory News
 52 44 66 58 - -
Sunday Territorian
 - - - - 53 46

 Newspaper Insert Magazines   Sept 2006   Sept 2007   
% of
Population
14+		  Readership
('000s) 		 % of
Population
14+		  Readership
('000s) 		 Gain/Loss
Wish
 0.6 94 0.7 125 0.1
Weekend Australian Magazine
 5.4 901 5.0 856 -0.4
Financial Review Magazine
 1.3 225 1.6 271 0.3
Boss
 1.0 171 1.0 177 0
Good Weekend (NSW & Vic)
 10.9 1,817 10.3 1,745 -0.6
Sunday Magazine (NSW & Vic)
 12.9 2,164 12.3 2,096 -0.6
Sunday Life (NSW & Vic)
 8.5 1,418 8.0 1,356 -0.5
Sydney Magazine
 3.0 505 3.1 527 0.1
Age Melbourne Magazine
 2.2 375 2.1 350 -0.1
GT (Geelong Today) (Vic)
 0.4 65 0.3 51 -0.1
Adelaide Magazine
 - - 0.9 150 -
Sun-Herald Television (NSW)
 5.3 889 4.6 786 -0.7
Sunday Telegraph TV Guide (NSW)
 8.0 1,345 7.4 1,256 -0.6
Sunday Herald Sun TV Guide (Vic)
 6.9 1,149 6.7 1,142 -0.2
Qweekend (Qld)
 2.7 444 2.9 496 0.2
Sunday Mail TV Guide (Qld)
 7.4 1,234 6.7 1,148 -0.7
Paradise (Qld)
 0.4 65 0.5 81 0.1
Cairns Eye (from May07)
 - - 0.2 42 -
Townsville Eye (from May07)
 - - 0.3 45 -
Sunday Mail TV Guide (SA)
 4.1 678 3.8 644 -0.3
Sunday Times TV Guide (WA)
 4.5 750 4.0 685 -0.5
STM - Sunday Times Magazine (WA)
 3.4 570 3.3 555 -0.1
West Magazine (WA) (until Aug07)
 5.1 858 4.4 747 -0.7

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