Roy Morgan Readership estimates for Australia for the 12 months to December 2007
| Article No. 725 -
February 14, 2008 |
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
| Magazines |
December 2006 |
December 2007 |
Gain/Loss |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
|
4X4 Australia |
0.8 |
129 |
0.8 |
133 |
0 |
|
Adelaide's Child |
0.2 |
26 |
0.2 |
35 |
0 |
|
AFL Record (Apr-Sep) |
1.3 |
212 |
1.1 |
184 |
-0.2 |
|
Alpha |
2.2 |
373 |
1.9 |
322 |
-0.3 |
|
APC |
1.2 |
193 |
1 |
176 |
-0.2 |
|
Austar |
3.1 |
518 |
2.7 |
461 |
-0.4 |
|
Australian 4WD Monthly |
0.9 |
155 |
1 |
175 |
0.1 |
|
Australian Auto Action |
0.3 |
53 |
0.3 |
56 |
0 |
|
Australian Country Style |
1.7 |
278 |
1.4 |
247 |
-0.3 |
|
Australian Geographic |
2.5 |
424 |
2.7 |
468 |
0.2 |
|
Australian Golf Digest |
0.6 |
99 |
0.5 |
94 |
-0.1 |
|
Australian Good Taste |
3.7 |
614 |
3.8 |
655 |
0.1 |
|
Australian Gourmet Traveller |
1.8 |
307 |
1.7 |
294 |
-0.1 |
|
Australian Handyman |
1.0 |
165 |
0.8 |
136 |
-0.2 |
|
Australian Motorcycle News |
0.8 |
127 |
0.8 |
137 |
0 |
|
Australian PC User |
1.9 |
313 |
1.6 |
276 |
-0.3 |
|
Australian PC World |
1.7 |
291 |
1.4 |
232 |
-0.3 |
|
Australian Reader's Digest |
5.2 |
875 |
5.4 |
930 |
0.2 |
|
Australian Table |
1.5 |
247 |
1.3 |
223 |
-0.2 |
|
Australian Traveller |
0.4 |
65 |
0.4 |
65 |
0 |
|
Belle |
0.7 |
112 |
0.6 |
96 |
-0.1 |
|
Better Homes and Gardens |
8.7 |
1,455 |
9.1 |
1,556 |
0.4 |
|
Big Issue |
0.9 |
157 |
1.0 |
174 |
0.1 |
|
Big League (Apr-Sep) |
0.6 |
106 |
0.7 |
118 |
0.1 |
|
Bride To Be |
0.5 |
88 |
0.5 |
81 |
0 |
|
Brisbane's Child |
0.3 |
51 |
0.3 |
44 |
0 |
|
BRW |
1.2 |
205 |
1.0 |
168 |
-0.2 |
|
Bulletin |
1.7 |
279 |
1.4 |
242 |
-0.3 |
|
Burke's Backyard |
3.4 |
564 |
2.6 |
444 |
-0.8 |
|
Cleo |
4.3 |
727 |
3.2 |
551 |
-1.1 |
|
Cosmopolitan |
5.1 |
849 |
4.0 |
685 |
-1.1 |
|
Cosmos |
0.4 |
74 |
0.4 |
67 |
0 |
|
Delicious |
2.5 |
420 |
2.8 |
476 |
0.3 |
|
Diabetic Living (from Jan07) |
- |
- |
1.2 |
210 |
- |
|
Dolly |
3.0 |
505 |
2.2 |
377 |
-0.8 |
|
Donna Hay |
1.8 |
306 |
2.0 |
341 |
0.2 |
|
Empire |
0.9 |
143 |
0.8 |
142 |
-0.1 |
|
English Woman's Weekly |
1.2 |
197 |
1.0 |
179 |
-0.2 |
|
Famous |
1.7 |
279 |
1.8 |
310 |
0.1 |
|
Fast Fours |
1.1 |
187 |
0.8 |
140 |
-0.3 |
|
FHM |
2.2 |
373 |
1.9 |
332 |
-0.3 |
|
Fishing World |
1.1 |
187 |
1.0 |
175 |
-0.1 |
|
Foxtel Magazine |
6.2 |
1,048 |
6.0 |
1,033 |
-0.2 |
|
Fresh Water Fishing Aust. |
0.5 |
85 |
0.6 |
95 |
0.1 |
|
Gardening Australia |
2.9 |
490 |
2.9 |
496 |
0 |
|
Girlfriend |
2.6 |
436 |
2.0 |
339 |
-0.6 |
|
Golf Australia |
0.4 |
61 |
0.5 |
79 |
0.1 |
|
Golf Magazine |
0.2 |
35 |
0.3 |
52 |
0.1 |
|
Good Health & Medicine |
2.0 |
338 |
1.8 |
313 |
-0.2 |
|
Gourmet Traveller Wine |
0.6 |
93 |
0.5 |
78 |
-0.1 |
|
GQ |
0.3 |
44 |
0.3 |
56 |
0 |
|
Harper's Bazaar |
1.5 |
248 |
1.6 |
268 |
0.1 |
|
Health Smart (from Dec06) |
- |
- |
0.4 |
72 |
- |
|
Healthy Food Guide |
1.3 |
222 |
0.9 |
152 |
-0.4 |
|
Home Beautiful |
2.2 |
363 |
2.0 |
347 |
-0.2 |
|
Horizons (WA) (was Road Patrol) |
1.3 |
213 |
1.0 |
173 |
-0.3 |
|
Hot 4s and Performance Cars |
1.3 |
226 |
1.0 |
171 |
-0.3 |
|
House & Garden |
4.6 |
775 |
3.5 |
600 |
-1.1 |
|
Hyper |
0.3 |
56 |
0.4 |
65 |
0.1 |
|
Inside Football (Apr-Sep) |
0.4 |
71 |
0.4 |
60 |
0 |
|
Inside Out |
0.7 |
125 |
0.8 |
140 |
0.1 |
|
Inside Sport |
0.9 |
147 |
0.6 |
102 |
-0.3 |
|
InStyle |
1.6 |
272 |
1.6 |
272 |
0 |
|
Jetstar |
0.8 |
130 |
0.9 |
159 |
0.1 |
|
Just Cars |
1.9 |
314 |
1.4 |
235 |
-0.5 |
|
Life etc (from Apr07) |
- |
- |
0.5 |
81 |
- |
|
Limelight |
0.2 |
37 |
0.3 |
48 |
0.1 |
|
Live To Ride |
0.5 |
90 |
0.4 |
75 |
-0.1 |
|
Luxury Home Design |
0.4 |
70 |
0.4 |
68 |
0 |
|
Madison |
2.0 |
334 |
1.5 |
259 |
-0.5 |
|
Marie Claire |
3.2 |
541 |
2.7 |
466 |
-0.5 |
|
Melbourne's Child |
0.6 |
96 |
0.7 |
115 |
0.1 |
|
Men's Health |
1.7 |
290 |
2.0 |
350 |
0.3 |
|
Men's Style Australia |
0.4 |
69 |
0.4 |
76 |
0 |
|
Modern Fishing |
0.9 |
146 |
0.9 |
153 |
0 |
|
Modern Wedding |
0.4 |
61 |
0.3 |
50 |
-0.1 |
|
Money Magazine |
1.1 |
183 |
1.1 |
187 |
0 |
|
Mother & Baby |
0.9 |
155 |
0.9 |
156 |
0 |
|
Motor |
1.6 |
274 |
1.3 |
230 |
-0.3 |
|
Motor News (Tas) |
0.4 |
61 |
0.4 |
67 |
0 |
|
National Geographic |
4.6 |
773 |
4.2 |
724 |
-0.4 |
|
Nature & Health |
0.4 |
75 |
0.4 |
69 |
0 |
|
Net Guide |
0.7 |
115 |
0.6 |
95 |
-0.1 |
|
New Idea |
13.9 |
2,341 |
11.6 |
1,987 |
-2.3 |
|
New Scientist |
1.5 |
260 |
1.4 |
248 |
-0.1 |
|
New Woman |
1.8 |
297 |
1.2 |
203 |
-0.6 |
|
Notebook |
2.0 |
342 |
1.8 |
314 |
-0.2 |
|
NW |
3.8 |
637 |
3.3 |
563 |
-0.5 |
|
OK (weekly) (from Nov06) |
1.4 |
239 |
2.3 |
386 |
0.9 |
|
Open Road (NSW) |
7.4 |
1,241 |
7.3 |
1,243 |
-0.1 |
|
Optus |
1.0 |
162 |
0.7 |
121 |
-0.3 |
|
Overlander 4WD |
0.5 |
79 |
0.5 |
79 |
0 |
|
Parents |
0.4 |
62 |
0.5 |
77 |
0.1 |
|
PC Authority |
1.0 |
170 |
0.8 |
145 |
-0.2 |
|
PC PowerPlay |
0.5 |
89 |
0.7 |
114 |
0.2 |
|
People |
1.4 |
235 |
1.1 |
195 |
-0.3 |
|
Picture |
1.4 |
242 |
1.2 |
200 |
-0.2 |
|
PlayStation |
0.9 |
148 |
0.7 |
120 |
-0.2 |
|
Practical Parenting |
0.7 |
118 |
0.6 |
106 |
-0.1 |
|
Qantas The Australian Way |
3.0 |
504 |
2.6 |
449 |
-0.4 |
|
Ralph |
2.5 |
427 |
2.1 |
365 |
-0.4 |
|
Real Living |
0.8 |
134 |
0.7 |
116 |
-0.1 |
|
Recipes+ (from Dec06) |
- |
- |
1.0 |
174 |
- |
|
RM Williams Outback |
1.3 |
225 |
1.1 |
188 |
-0.2 |
|
Road Ahead (Qld) |
4.8 |
798 |
3.3 |
562 |
-1.5 |
|
Rolling Stone |
1.9 |
327 |
1.8 |
300 |
-0.1 |
|
Royal Auto (Vic) |
5.2 |
872 |
6.3 |
1,083 |
1.1 |
|
Rugby League Week (Apr-Sep) |
1.3 |
224 |
1.3 |
227 |
0 |
|
SA Motor (SA) |
0.9 |
156 |
0.9 |
146 |
0 |
|
Shop Til You Drop |
1.1 |
182 |
1.1 |
192 |
0 |
|
Slimming & Health |
0.5 |
82 |
0.5 |
80 |
0 |
|
Smart Investor |
1.1 |
186 |
1.0 |
170 |
-0.1 |
|
Soap World |
1.0 |
173 |
0.9 |
153 |
-0.1 |
|
Street Machine |
2.7 |
461 |
2.5 |
432 |
-0.2 |
|
Super Food Ideas |
5.1 |
852 |
5.2 |
892 |
0.1 |
|
Sydney's Child |
0.7 |
125 |
0.7 |
114 |
0 |
|
Take 5 |
4.9 |
823 |
5.2 |
886 |
0.3 |
|
That's Life |
6.7 |
1,124 |
6.6 |
1,134 |
-0.1 |
|
The Monthly |
0.2 |
41 |
0.4 |
67 |
0.2 |
|
Time |
1.9 |
321 |
1.7 |
283 |
-0.2 |
|
Travel + Leisure |
0.5 |
81 |
0.4 |
73 |
-0.1 |
|
TV Hits |
1.1 |
181 |
1.0 |
163 |
-0.1 |
|
TV Soap |
2.5 |
413 |
2.0 |
345 |
-0.5 |
|
TV Week |
6.4 |
1,082 |
5.4 |
917 |
-1 |
|
Two Wheels |
0.7 |
119 |
0.6 |
104 |
-0.1 |
|
Unique Cars |
1.5 |
248 |
1.5 |
258 |
0 |
|
Virgin Blue Voyeur |
2.1 |
349 |
1.9 |
331 |
-0.2 |
|
Vogue Australia |
2.1 |
345 |
2.0 |
337 |
-0.1 |
|
Vogue Entertaining & Travel |
0.8 |
138 |
0.9 |
161 |
0.1 |
|
Vogue Living |
1.0 |
171 |
1.0 |
163 |
0 |
|
Wealth Creator Magazine |
0.3 |
55 |
0.4 |
62 |
0.1 |
|
Weight Watchers |
0.8 |
134 |
1.0 |
170 |
0.2 |
|
WellBeing |
0.8 |
141 |
0.9 |
151 |
0.1 |
|
Wheels |
2.4 |
402 |
2.4 |
413 |
0 |
|
Who |
4.9 |
823 |
4.5 |
763 |
-0.4 |
|
Woman's Day |
16.3 |
2,744 |
14.1 |
2,416 |
-2.2 |
|
Women's Health & Fitness |
0.6 |
94 |
0.7 |
113 |
0.1 |
|
Women's Weekly |
15.7 |
2,636 |
15.3 |
2,621 |
-0.4 |
|
Xbox 360 |
0.5 |
92 |
0.7 |
115 |
0.2 |
|
Your Garden |
1.1 |
188 |
1.0 |
177 |
-0.1 |
|
Zoo Weekly |
2.6 |
432 |
2.9 |
494 |
0.3 |
|
|
Mon-Fri |
Mon-Fri |
Sat |
Sat |
Sun |
Sun |
|
|
Dec 2006 |
Dec 2007 |
Dec 2006 |
Dec 2007 |
Dec 2006 |
Dec 2007 |
|
Newspapers |
R'ship
('000s) |
R'ship
('000s) |
R'ship
('000s) |
R'ship
('000s) |
R'ship
('000s) |
R'ship
('000s) |
|
|
|
National |
|
The Australian |
435 |
485 |
828 |
840 |
- |
- |
|
Aust. Financial Review |
255 |
265 |
173 |
149 |
-
|
-
|
|
NSW |
|
Daily Telegraph |
1,145 |
1,177 |
926 |
975 |
- |
- |
|
Sydney Morning Herald |
875 |
942 |
1,173 |
1,204 |
- |
- |
|
Sunday Telegraph |
- |
- |
- |
- |
1,775 |
1,749 |
|
The Sun-Herald |
- |
- |
- |
- |
1,348 |
1,365 |
|
MX |
76 |
92 |
- |
- |
- |
- |
|
Newcastle Herald |
135 |
135 |
205 |
202 |
- |
- |
|
Illawarra Mercury |
89 |
76 |
115 |
94 |
- |
- |
|
Canberra Times |
111 |
106 |
165 |
166 |
97 |
98 |
|
VIC |
|
Herald Sun |
1,469 |
1,484 |
1,396 |
1,418 |
- |
- |
|
The Age |
729 |
767 |
940 |
949 |
- |
- |
|
Sunday Herald Sun |
- |
- |
- |
- |
1,523 |
1,542 |
|
The Sunday Age |
- |
- |
- |
- |
715 |
722 |
|
MX |
138 |
141 |
- |
- |
- |
- |
|
Geelong Advertiser |
74 |
79 |
109 |
128 |
- |
- |
|
QLD |
|
Courier-Mail |
614 |
622 |
890 |
871 |
- |
- |
|
The Sunday Mail |
- |
- |
- |
- |
1,515 |
1,440 |
|
mX |
- |
35 |
- |
- |
- |
- |
|
Cairns Post |
83 |
81 |
110 |
110 |
- |
- |
|
Gold Coast Bulletin |
103 |
100 |
163 |
148 |
- |
- |
|
Townsville Bulletin |
78 |
79 |
96 |
101 |
- |
- |
|
SA |
|
Adelaide Advertiser |
560 |
521 |
723 |
675 |
- |
- |
|
Sunday Mail |
- |
- |
- |
- |
762 |
753 |
|
WA |
|
West Australian |
587 |
588 |
955 |
911 |
- |
- |
|
Sunday Times |
- |
- |
- |
- |
762 |
753 |
|
Tasmania |
|
The Mercury |
129 |
120 |
155 |
148 |
- |
- |
|
The Examiner |
85 |
84 |
98 |
97 |
- |
- |
|
The Advocate |
62 |
56 |
64 |
59 |
- |
- |
|
Sunday Tasmanian |
- |
- |
- |
- |
144 |
138 |
|
Sunday Examiner |
- |
- |
- |
- |
104 |
103 |
|
Northern Territory |
|
Northern Territory News |
50 |
44 |
63 |
58 |
- |
- |
|
Sunday Territorian |
- |
- |
- |
- |
47 |
47 |
|
Newspaper Insert Magazines |
Dec 2006 |
Dec 2007 |
|
|
|
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
Gain/Loss |
|
Wish |
0.6 |
106 |
0.7 |
121 |
0.1 |
|
Weekend Australian Magazine |
5.2 |
874 |
4.9 |
844 |
-0.3 |
|
Financial Review Magazine |
1.5 |
246 |
1.5 |
254 |
0 |
|
Boss |
1.0 |
169 |
1.1 |
179 |
0.1 |
|
Good Weekend (NSW & Vic) |
10.6 |
1,174 |
10.1 |
1,726 |
-0.5 |
|
Sunday Magazine (NSW & Vic) |
12.7 |
2,126 |
12.4 |
2,114 |
0.3 |
|
Sunday Life (NSW & Vic) |
8.3 |
1,400 |
8.0 |
1,360 |
-0.3 |
|
Sydney Magazine |
2.9 |
495 |
3.2 |
544 |
0.3 |
|
Age Melbourne Magazine |
2.2 |
362 |
2.0 |
344 |
-0.2 |
|
GT (Geelong Today) (Vic) |
0.4 |
61 |
0.3 |
47 |
-0.1 |
|
Adelaide Magazine |
- |
- |
0.9 |
153 |
- |
|
Sun-Herald Television (NSW) |
5.3 |
889 |
4.5 |
772 |
-0.8 |
|
Sunday Telegraph TV Guide (NSW) |
8.0 |
1,346 |
7.1 |
1,220 |
-0.9 |
|
Sunday Herald Sun TV Guide (Vic) |
6.8 |
1,140 |
6.9 |
1,171 |
0.1 |
|
Qweekend (Qld) |
2.9 |
483 |
3.0 |
520 |
0.1 |
|
Sunday Mail TV Guide (Qld) |
7.3 |
1,231 |
6.5 |
1,117 |
-0.8 |
|
Paradise (Qld) |
0.4 |
74 |
0.5 |
78 |
0.1 |
|
Cairns Eye (from May07) |
- |
- |
0.3 |
44 |
- |
|
Townsville Eye (from May07) |
- |
- |
0.3 |
45 |
- |
|
Sunday Mail TV Guide (SA) |
4.0 |
678 |
3.8 |
645 |
-0.2 |
|
Sunday Times TV Guide (WA) |
4.4 |
738 |
3.9 |
662 |
-0.5 |
|
STM - Sunday Times Magazine (WA) |
3.3 |
558 |
3.2 |
542 |
-0.1 |
|
Seven days (WA) (from Oct 07) |
- |
- |
3.3 |
571 |
- |
|
WestWeekend Magazine (WA) (from Oct07) |
- |
- |
2.8 |
486 |
- |
|
