Home |  site-map |  indonesia |  indonesian-single-source-articles |  asteroid-user-registration |

Mail Diary Panel Login |   careers |  contact-us |

 Search:  Entire Site Polls Press Releases  

Click here (https://store.roymorgan.com/home.php?cat=356) to access the Roy Morgan Online Store where you are able to purchase customer profiles of those intending Automotive Purchases across all market segments.

Despite a significant drop in the Roy Morgan Consumer Confidence rating in March, the newly released Automotive Leading Indicators Series show that consumer appetite for new cars continues to grow.  In February 2008, 13.5% of Australians aged 18 and over were intending to buy a new car in the next four years.  This is unchanged on the January figure, and up 1% since February 2007.  This suggests that the new vehicle sales boom is far from over.

Sak Ryopponen from Roy Morgan Research says:

“These results come at a time of numerous new car launches, more fuel efficient cars, more diesel offerings, and a higher Australian dollar making imported cars more affordable.  However, the March Roy Morgan Consumer Confidence figure, measured just one week later than these February automotive leading indicators and after the February interest rate rise, foreshadows a potential decline in new car buying intention, especially as the March Consumer Confidence question on whether now is a ‘good time to buy’ major household items was at a seven year low of 39%.

 “Whether or not the Consumer Confidence drop flows straight into a decrease in the new car market will depend strongly on the consumer confidence of the “new car buyers” — a somewhat more affluent group.

“The effect of the Consumer Confidence drop is already been seen in the used car intention figure which has dropped to 21% (an estimated 3.4 million people), down from 23%.”

 

For the new car market, the demand is being led by the Small Passenger Vehicle Segment, with 23% of all new vehicle intenders saying they intend to purchase a small car such as a Toyota Corolla, Mazda 3 or Mitsubishi Lancer.  In the “most intended vehicle” popularity stakes the Mitsubishi Lancer is the big recent mover in this segment, with the Lancer at record levels.

The next strongest segment is the Large Passenger Vehicle Segment, with 15% of intenders still saying they will buy in this segment, and indeed the Holden Commodore remains the most popular vehicle in the market.  Perhaps surprisingly, the Ford Falcon ties with the Toyota Corolla as the next most popular model. This may reflect pent up demand for the about to be launched FG Falcon.

Analysis at the Brand level shows Nissan performing strongly in the Intention measure in 2008, with their best result in nearly 2 years, and Volkswagen with their best result in 12 months. Kia, off a low base, is now at a level three times higher than their mid-2007 low. Brands showing a decline include Holden, despite the popularity of Commodore, with their lowest result ever recorded; likewise for Subaru.  Suzuki is at half the percentage intention of 12 months ago.

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers. In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

© 2007 Roy Morgan Research. All Rights Reserved
privacy-statement