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| NEWS : Roy Morgan Press Releases : | |||||||||||||||||||||||||||||||||||
Sir Edmund Hillary and Helen Clark are the Most Admired People in New Zealand
Click here (https://store.roymorgan.com/home.php?cat=705) to access the Roy Morgan Online Store where you are able to purchase customer profiles of all New Zealanders of key demographics. Sir Edmund Hillary and Helen Clark are the two most admired people in New Zealand, a special Roy Morgan New Zealand survey finds. New Zealanders also include in their Top 10 people such as Nelson Mandela (4.5%), Tana Umaga (2.5%) and The Queen (2%) amongst the most admired public figures. The outpouring of grief afforded Sir Edmund after his death on January 11, 2008, bears testimony to the respect given to one of New Zealand’s most celebrated citizens. The Roy Morgan survey found that Sir Edmund was admired by 17.5%, 2.5% ahead of 2nd placed Helen Clark (15%) and 13% ahead of third placegetter, John Key (4.5%). These results show the respect New Zealanders hold for Sir Edmund after his lifetime of devotion to the Sherpa people of Nepal (through the Himalayan Trust), as well as his celebrated conquering of Mt Everest in May, 1953. (Note: this Roy Morgan survey was conducted over the period January — December, 2007, and Sir Edmund’s recognition represents his spontaneous recall by respondents) Facing an election later this year, Prime Minister Helen Clark (15%) is the second most admired person. An analysis of different subgroups in New Zealand society shows whether we own or rent homes, whether young or older, or living in Wellington or Auckland, Sir Edmund and Helen Clark are the two most admired people in New Zealand. The ten most admired people in New Zealand are:
Analysis by ethnicity shows that Maori rate Tana Umaga (3.5%) to be the most admired sportsperson; Maori rate eight footballers in their Top 10 sportspeople, with Tiger Woods (in 8th spot) and Irene van Dyke (in 10th spot) the only non-Rugby sportspeople. Colin Meads is still rated highly by Maori (in 6th spot overall), even though he retired as an International player in 1971. By contrast, New Zealanders of a European heritage include within their Top 10, sportspeople such as Peter Blake (2nd spot), Sarah Ulmer (4th) and Grant Dalton (6th), in addition to the Rugby players. Gary Morgan says:
For example, the Roy Morgan Single Source survey information shows the ten most admired people throughout New Zealand in many categories, as follows:
The full list of the Top 100 Most Admired people in New Zealand is available at https://store.roymorgan.com/home.php?cat=705
Sample Surveyed - The survey was conducted with a cross-section of 11,732 men and women aged 14 and over in New Zealand during the period January to December, 2007 Survey Question: ‘Please name the three public figures you admire the most?’ Of all people surveyed, 41.8% didn’t name a person. Roy Morgan International is the provider of the worlds most extensive and only true, single source survey and is the owner of Asteroid, the leading market research survey analysis software.
For further information: Paul Epplett — Head of New Zealand Operations Office: +64 9 912 7032 Fax: +64 9 913 1789 |
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