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COMPANY ONLINE STORE PRODUCTS SERVICES INDUSTRIES MORGAN POLL PAPERS PRESS RELEASES CONSUMER CONFIDENCE READERSHIP UNEMPLOYMENT THE REACTOR

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Roy Morgan Young Australians Survey Readership Estimates

Article No. 736 - Released to all media: April 08, 2008

Detailed below are readership results from the Roy Morgan Young Australians Survey, covering the period January 2007 — December 2007.

Tween General Magazines

Jan 2007-Dec 2007

% of Population

6-13 years

Readership (‘000s)

K-Zone

12.8

289

Disney Adventures

6.4

144

Mania

5.6

126

Dmag

5

112

Krash

5.4

120

Tween Girl Magazines

Jan 2007-Dec 2007

% of Population

6-13 years

Readership (‘000s)

Total Girl

11.9

268

Disney Girl

4.1

92

Girl Power

5.7

128

Little Angel

5.6

125

Teenage Girl Magazines

Jan 2007-Dec 2007

% of Population

6-13 years

Readership (‘000s)

Dolly

8.5

190

Girlfriend

10

225

Gaming Magazines

Jan 2007-Dec 2007

% of Population

6-13 years

Readership (‘000s)

PlayStation

4.3

97

XBox 360

5.3

118

Hyper

2.2

49

PC PowerPlay

2.9

65

Other Magazines

Jan 2007-Dec 2007

% of Population

6-13 years

Readership (‘000s)

AFL JSquad

3.4

76

TV Hits

3.9

87

Sample: 2,284 Australians aged 6-13 years old

For further information: William Burlace +61 3 9629 6888