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Pokies Losing Out - Less Australians Gambling


Article No. 755 - May 19, 2008

The percentage of Australians gambling in the last three months has declined from 73% in year ended December 2002 to 66% in year ended March 2008, according to the latest Roy Morgan Research Single Source data.  Most forms of gambling have declined, including lottery tickets (down from 64% to 58%), poker machines (32% to 27%), betting (18 % to 16%) and Keno (11% to 9%). Casino games have remained stable at 4%.

Internet betting has grown in popularity, but the percentage of Australians betting on the Internet in the last three months remains very low at only 1.7% in the year ended December 2007 (up from 1.3% in the year ended December 2002).

The chart below shows that the percentage of Australians gambling on poker machines in the last three months has declined at both casinos (down from 8% in the year ended December 2002 to 6% in the year ended March 2008) and clubs/bars/pubs/hotels (down from 29% to 25%).

Frequency of gambling on poker machines has also declined, with less poker machine gamblers playing more than 13 times in the last three months (down from 10% in year ended December 2002 to 9% in year ended March 2008), and more playing one to three times in the last three months (up from 55% to 57%) or four to thirteen times (up from 34% to 35%).

The chart below shows that there has been a decline over the past five years in participation levels for most leisure activities.  The only two exceptions are using a computer at home which has increased from 61% in year ended December 2002 to 72% in year ended December 2007, and dining out at a hotel or licensed restaurant (65% to 66%).

 

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

Gambling participation and frequency has declined across all age, income and lifestage groups, indicating a broad cultural and lifestyle change within Australia.  People spend more leisure time on the Internet and personal computers and less time on traditional leisure activities such as gambling.

"The only good news for hotels, clubs and casinos is that more Australians are dining at licensed premises, and that gambling is only one of many reasons for visiting a venue.”

The next chart shows that only a minority of patrons who gamble on poker machines at a casino or club/bar/pub/hotel go to the venue primarily to gamble (21% of those playing poker machines at clubs/bars/pubs/hotel and 32% of those playing poker machines at a casino). Many go with a group of friends or to socialise, dine at a restaurant or cafe, and drink an alcoholic beverage.


 

 

For further details contact:

 

Jane Ianniello — Roy Morgan Research International Director of Tourism, Travel & Leisure

Office: +61 7 3318 7000    Facsimile: +61 7 3318 7097    Mobile: +61 423 024 412

Email: Jane.Ianniello@roymorgan.com


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