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The Brisbane Broncos with 1.27 million supporters are the most popular NRL team, despite losing 198,000 supporters after not appearing in the 2007 Grand Final and the formation of the Gold Coast Titans who have 207,000 supporters. They are followed by 2007 Premiers, the Melbourne Storm, with 769,000 supporters (up from 732,000 as of March 2007), according to the latest Roy Morgan Single Source data.

Wests Tigers have the third largest NRL supporter base with 489,000 (down from 513,000 as of March 2007). North Queensland Cowboys’ is fourth with 474,000 (down from 539,000 as of March 2007). The North Queensland Cowboys still has significantly higher supporter base than their 120,000 as of 2001.

South Sydney Rabbitohs increased supporters as of March 2008 by 74,000 to 321,000 (up 30.0%), following the emotion charged change to private ownership under the guidance of Peter Holmes-A’Court and Russell Crowe. This is the largest increase in support for any team in the past year.  

The biggest losers on the supporter “ladder” are the Canberra Raiders now with 149,000 supporters (down 68,000 or 31.3%), the Newcastle Knights with 338,000 supporters (down 148,000 or 30.4%), the New Zealand Warriors 157,000 supporters (down 44,000 or 21.9%) and the Penrith Panthers 167,000 supporters (down 34,000 or 16.9%).

Roy Morgan Single Source data can be used to highlight some interesting characteristics of NRL supporters.  For example, when compared to all NRL supporters, Melbourne Storm supporters are 82% more likely to have watched an AFL match on TV and New Zealand Warriors supporters are 57% more likely to find TV advertising interesting. Penrith Panthers supporters are more likely to spend $100 or more accessing the internet each month at home while Brisbane Broncos supporters are 52% more likely to employ a Building Society as their main financial institution.  Further details can be found below.

These are the latest findings from the Roy Morgan Sports Monitor, part of Roy Morgan Single Source, an Australia-wide survey of about 21,061 people aged 14 years and over from April 2007 to March 2008.

For further information:

Gary Morgan:               Office (03) 9224 5213       Mobile 0411 129 094       Home (03) 9419 3242

Michele Levine:          Office (03) 9224 5215       Mobile 0411 129 093        Home (03) 9817 3066

* This figure represents the number of Warriors’ supporters in Australia.  According to Roy Morgan Research Single Source, the Warriors have a total of 1,068,000 supporters in New Zealand.

Which NRL Team do you Support?	Year Ending							Change since December 2001	Change since March 2007
	Dec ‘01	Dec ‘02	Dec ‘03	Dec ‘04	Dec ‘05	Mar ‘07	Mar ‘08
	000s	000s	000s	000s	000s	000s	000’s	%	%
Brisbane Broncos	1,494	1,609	1,524	1,531	1,467	1,471	1,273	-14.8	-13.5
Bulldogs	400	415	494	456	474	395	354	-11.5	-10.4
Canberra Raiders	247	215	243	230	219	217	149	-39.7	-31.3
Gold Coast Titans	-	-	-	-	-	-	207	-	-
Manly Warringah Sea Eagles	279	241	226	249	322	310	339	21.5	9.4
Melbourne Storm	706	526	585	497	554	732	769	8.9	5.1
Newcastle Knights	506	530	593	519	462	486	338	-33.2	-30.5
New Zealand Warriors	117	193	287	240	206	201	157	34.2	-21.9
North Queensland Cowboys	120	113	178	290	503	539	474	395.0	-12.1
Parramatta Eels	666	574	581	511	515	495	450	-32.4	-9.1
Penrith Panthers	175	171	305	355	227	201	167	-4.6	-16.9
Sharks  (Cronulla Sutherland)	302	282	272	234	208	193	176	-41.3	-8.8
St George Dragons	500	497	523	488	520	531	470	-6.0	-11.5
South Sydney Rabbitohs	333	299	270	216	250	247	321	-3.6	30.0
Sydney Roosters	260	258	406	417	412	306	276	6.2	-9.8
Wests Tigers	336	334	296	343	511	513	489	45.5	-4.7

Note: Respondents were able to nominate more than one NRL team.

Change in Supporter numbers following NRL Premiership:-

Season	2001	2002	2003	2004	2005	2006	2007
Premier was	Newcastle	Roosters	Penrith	Bulldogs	Wests Tigers	Brisbane	Melbourne
Runner Up was	Parramatta	NZ Warriors	Sydney Roosters	Sydney Roosters	North Queensland	Melbourne	Manly
Supporters for Premiers:
Newcastle	506	530	593	519	462	486	338
Roosters		258	406	417	412	306	276
Brisbane			1,524	1,531	1,467	1,471	1,273
Bulldogs				456	474	395	354
Wests Tigers					511	513	489
Melbourne						732	769
Supporters for Runner-up:
Parramatta	666	574	581	511	515	495	450
NZ Warriors		193	287	240	206	201	157
Sydney Roosters			406	417	412	306	276
North Queensland					503	539	474
Melbourne						732	769

When compared to all NRL supporters:

Brisbane Broncos supporters are:

• 52% more likely to employ a Building Society as their main Financial Institution;
• 47% more likely to intend to buy a Barbecue in the next 12 months;
• 30% more likely to have visited Pizza Haven in the past 4 weeks;
• 26% more likely to agree with the statement “I like promotions that offer free gifts with a purchase of alcohol (Drinkers 18+);
• 21% more likely to have bought hardware or gardening products from Bunnings in the last 4 weeks;
• 17% more likely to have made a least one visit to a KFC outlet in the last 4 weeks”;
• 13% less likely to agree “I was born to shop”;
• 17% less likely to agree “I need a mobile phone to access the Internet”;

Canberra Raiders supporters are:

• 33% more likely to agree that “within limits, I will buy the cheapest car in it’s class”;
• 23% more likely to have travelled for business by air within Australia during the past 12 months;
• 19% more likely to have made a purchase of hardware or gardening products from Bunnings in the past 4 weeks;
• 13% more likely to employ Unwired as their Internet service Provider;
• 10% more likely to employ The Commonwealth Bank as their main Financial Institution;
• 10% less likely to agree with the statement “If I could eat out every night, I would”;
• 12% less likely to have watched an AFL  match on TV;
• 27% less likely to have visited a Red Rooster outlet in the last 4 weeks;
• 43% less likely to agree “I would like to use the Internet, but I am intimidated by the complexity of it all”;

Bulldogs supporters are:

• 62% more likely to use Vodafone as their mobile phone service provider;
• 52% more likely to have visited Hungry Jacks 5 times or more in the last 4 weeks;
• 36% more likely to employ OPTUSnet as their Internet Service Provider;
• 35% more likely to intend or upgrade their Mobile Phone within the next 2 years;
• 26% more likely to agree “I bought music to download using the Internet in the last 3 months”;
• 23% more likely to have visited a Red Rooster outlet in the past 4 weeks;
• 13% more likely to agree “I’m worried about Interest Rates at the moment”;
• 17% less likely to list ANZ as their main Financial Institution;
• 23% less likely to have travelled by air within Australia during the past 12 months;

Manly Warringah Sea Eagles supporters are:

• 118% more likely to have bought alcohol using the Internet in the last 3 months;
• 19% less likely to have drunk a can of Sunkist  in the last 7 days;
• 24% more likely to employ dodo as their Internet Service Provider;
• 22% more likely to have drunk a can of Pepsi  in the last 7 days;
• 15% more likely to be very interested in accessing the Internet through their televisions;
• 16% more likely to agree “I have bought gifts, using the Internet, in the last 3 months”;

          12% more likely to have visited a KFC outlet once in the past 4 weeks;

• 11% more likely to agree “I go out of my way to learn everything I can about the new technology;
• 11% less likely to agree “I spend a lot of time researching my options before deciding what car to buy”;

Melbourne Storm supporters are:

• 176% more likely to have attended an AFL match;
• 82% more likely to have watched an AFL match on TV;
• 40% more likely to buy a coffee maker in the next 12 months;
• 36% more likely to have eaten at a KFC  restaurant in the last four weeks;
• 22% more likely to be very interested in watching cartoons on Pay TV;
• 20% less likely to agree “I would have difficulty coping with a demanding job or career”;
• 19% more likely to have read or looked into a Bunnings catalogue in the past 4 weeks;
• 19% more likely to have read or bought items listed in a Bunnings catalogue in the past 4 weeks;
• 15% less likely to choose an ecotourism experience for their next holiday;

New Zealand Warriors supporters are:

• 57% more likely to find TV advertising interesting;
• 39% more likely to have visited a KFC outlet once in the past 4 weeks”;
• 36% more likely to agree that “I regard myself as a bit of a car enthusiast”;
• 33% more likely to have made a Travel purchase using the Internet in the last 3 months;
• 28% more likely to agree “For my next holiday, I’d really like a total ecotourism experience”;
• 28% more likely to agree that “I use coupons I find in magazines or on packets”;
• 22% more likely to agree “None of this stuff about the information super-highway makes and sense to me”;
• 11% less likely to agree that “I want members of my family to carry a mobile phone for security reasons”;

Newcastle Knights supporters are:

• 43% more likely to have purchased hardware or gardening products from “True Value Hardware”  in the past 4 weeks;
• 40% less likely to have watched an AFL match on TV;
• 35% more likely to employ Hotkey Internet as their Internet service Provider for use at home;
• 26% more likely to agree that “I like promotions that offer free gifts with purchase of alcohol (Drinkers 18+)”;
• 21% more likely to intend to buy or upgrade their mobile phone in the next 12 months;
• 16% more likely to agree that “I enjoy people contacting me on my mobile phone”;
• 27% less likely to agree that “I go out of my way to learn everything I can about the new technology”;
• 28% less likely to have a personal banking relationship with the ANZ Bank;
• 32% less like to have made a travel purchase using the Internet in the last 3 months;

North Queensland Cowboys supporters are:

• 38% more likely to buy or upgrade their mobile phone in the next 3 months;
• 32% more likely to have bought hardware or gardening products from Bunnings in the last 4 weeks;
• 17% more likely to drink alcohol mostly at home;
• 16% more likely to be worried about interest rates at the moment;
• 16% more likely to have travelled by air within Australia in the past 12 months;
• 15% more likely to agree “I regard myself as a bit of a car enthusiast”;
• 11% more likely to agree “I love being able to contact my friends wherever I am”;
• 10% more likely to be in a household that has 2 cars;
• 9% more likely to trust the current Australian Government;

Parramatta Eels supporters are:

• 20% more likely to find TV advertising interesting;
• 18% more likely to agree “I was born to shop”;
• 17% more likely to agree “I use coupons I find in magazines or on packets”;
• 17% more likely to buy deodorant on a weekly basis;
• 16% more likely to use their mobile phone for mainly business;
• 13% more likely to be interested in buying a high performance car;
• 13% more likely to agree “Crime is growing in my community”;
• 12% more likely to agree “I need a mobile phone to help me juggle my work and personal life”;
• 17% less likely to agree “I really enjoy going online to chat”;

Penrith Panthers supporters are:

• 83% more likely to spend $100 or more accessing the Internet each month at home;
• 51% more likely to have consumed Sunkist in the last 7 days;
• 47% more likely to use Westpac as their main financial institution;
• 46% more likely to agree “My job often takes me outside of mobile phone range;
• 27% more likely to use the Internet once a day;
• 42% more likely to buy a personal computer in the next 12 months;
• 18% more likely to agree “I feel comfortable giving my credit card details over the Internet”;
• 15% more likely to have read or looked into a Dick Smith Electronics catalogue in the last 4 weeks;
• 11% more likely to agree “I need a mobile phone for my personal security”;

Sharks (Cronulla) supporters are:

• 57% more likely to have 4 or more cars in the household;
• 40% more likely to use St George as their main financial institution;
• 21% more likely to use Telstra as their mobile phone service provider;
• 20% more likely to have spent under $10 accessing the Internet each month at home;
• 21% more likely to agree “I need a mobile phone to help me juggle my work and personal life”;
• 23% less likely to be concerned about their cholesterol;
• 24% less likely to have bought gifts using the Internet;

St George Illawarra Dragons supporters are:

• 47% less likely to have attended an AFL match;
• 17% more likely to agree “I often redeem coupons to get discounts or special offers”;
• 16% more likely to have no vehicle in the household;
• 14% more likely to use AAPT as their Internet service provider at home;
• 14% more likely to have bought $1000 or more worth of shares or financial information via the Internet;
• 10% less likely to find advertising interesting;
• 24% less likely to agree “I need a mobile phone for personal security”;
• 28% less likely to have travelled outside Australia by air in the last 12 months;

South Sydney Rabbitohs supporters are:

• 69% more likely to buy a barbeque in the next 12 months;
• 45% more likely to read Xbox 360 magazine;
• 16% more likely to agree “I spend a lot of time researching my options before deciding what car to buy”;
• 11% more likely to band with the Commonwealth Bank;
• 12% less likely to agree “I’m worried about interest rates at the moment”;
• 13% less likely to be worried about the health risks of mobile phones;
• 13% more likely to agree “I’m concerned about my cholesterol level”;
• 24% less likely to consider doing some of their grocery shopping on the Internet in the next 12 months;
• 25% less likely to purchase PDA, palm or other handheld computer;

Sydney Roosters supporters are:

• 23% more likely to have two cars in the household.
• 12% more likely to buy a microwave in the next 12 months;
• 11% more likely to agree “I would like to use the Internet, but I am intimidated by the complexity of it all”;
• 11% less likely to agree “It is important for me to control appropriate Internet content for my family”;
• 11% less likely to regard their car simply as transport from A to B;
• 12% less likely to agree “I feel comfortable giving my credit card details over the Internet”;
• 19% less likely to have bought shares or financial information using the Internet in the last 3 months;
• 22% less likely to have made a business trip within Australia in the last 12 months;

Wests Tigers supporters are:

• 58% more likely to drive a Lexus;
• 56% more likely to agree “I need a mobile phone to help me win new business”;
• 33% more likely to purchase Internet access in the next 12 months;
• 18% more likely to use NAB as their main financial institution;
• 11% agree “I need a car that’s suitable for carrying children”;
• 13% less likely to buy a dishwasher in the next 12 months;
• 15% less likely to agree “Within limits I will buy the cheapest car in its class”;
• 15% less likely to have visited Pizza Haven in the last 4 weeks;
• 22% less likely to have bought music to download using the Internet in the last 3 months;

© 2007 Roy Morgan Research. All Rights Reserved
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