Home |  site-map |  indonesia |  indonesian-single-source-articles |  asteroid-user-registration |

Mail Diary Panel Login |   careers |  contact-us |

 Search:  Entire Site Polls Press Releases  

The May 2008 Roy Morgan Early Indicator for car buying shows that 3.2% of Australians aged 18 and over intended to buy a new car in the next 12 months. Intention to buy a new car has steadily dropped from 4.6% in February; 3.9% in March and 3.6% in April to its present near two-year low of 3.2%.

The Roy Morgan Early Indicator for car buying is now at its lowest level since August 2006. The August 2006 result followed four consecutive months of high fuel prices, and as the graph below shows, the recent sustained steep increases in fuel prices coincides with the latest steep decline in new car buying intention.

Source New Vehicle Intention: Roy Morgan Single Source (Australia): January 2005 - May 2008

Base: Australian People 18+ n=178,712 (average sample per data point n=4,359)

Source Metro Fuel Prices: FuelWatch

Sak Ryopponen from Roy Morgan Research Automotive Director says:

“It is becoming increasingly evident that continuing rises in the fuel price are at the very least causing uncertainty in the minds of potential new car buyers. In 2006 we saw a very quick recovery in intention as soon as fuel prices began to fall. The scale of the 2008 increases, and the breaching of thresholds such as $1.50 per litre, may mean that even if fuel prices do stabilise or begin to fall, the recovery in intention may not be as sudden or as strong as it was in 2006.”

“This view is reinforced by the latest Roy Morgan Consumer Confidence data, which has Consumer Confidence at its lowest level since December 1991.”

Source Consumer Confidence: Roy Morgan Single Source (Australia): January 2005 — June 2008

Base: Australian People 14+  n=1,000 per data point

Sak Ryopponen:

“Whilst fuel price is a major contributing factor to the fall in Consumer Confidence, it is by no means the sole factor, so consumers’ perception of other key issues such as interest rates will also need to recover before we’re likely to see a strong resurgence in buying intention.”

 

For further details contact:

Sak Ryopponen — Roy Morgan Research Automotive Director

Office: +61 3 9224 5343    Facsimile: +61 3 9224 5387    Mobile: +61 409 353 894

Email: Sak.Ryopponen@roymorgan.com

Norman Woodcock — Roy Morgan Research Director of Business Development

Office +61 3 9224 5236     Facsimile: +61 9224 5387    Mobile +61 413 274 679

Email: Norman.Woodcock@roymorgan.com

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers. In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

© 2007 Roy Morgan Research. All Rights Reserved
privacy-statement