Google top Australian search engine with almost 1 million more users in a year – now nearly 10.7 million visitors every four weeks
| Article No. 773 -
Latest Roy Morgan Reults on Internet usage in Australia. Re-issued on July 15, 2008.:
July 10, 2008 |
Google is the most popular search engine in Australia, according to the latest Roy Morgan Single Source survey. The survey, reporting on Internet usage from January to March 2008, found that 10.664 million Australians (up 950,000 — 9.8% since January to March 2007) used Google to search the Internet.
During the same period “ninemsn” was visited by 7.842 million Australians (up 459,000 — 6.2%), News Interactive was visited by 5.273 million Australians (up 694,000 — 15.2%) and Telstra BigPond visited by 4.563 million Australians (up 606,000 - 15.3%). Optus myZoo received 1.194 million Australians (up 144,000 — 13.7% since first recorded in April to June 2007).
The most popular “News” site was ‘ninemsn news’, receiving 1.244 million Australians (up 268,000 — 27.5%) every four weeks. The Sydney Morning Herald website ‘smh.com.au’ was visited by 1.097 million (up 215,000 — 24.4%), ‘abc.net.au/news’ received 955,000 visitors (up 89,000 — 10.3%) and ‘news.com.au’ recorded 815,000 (up 281,000 — 52.6%).
The most popular “Business and Finance” was ‘asx.com.au’, visited by 438,000 (up 37,000 — 9.2%) Australians every four weeks, followed by ‘smh.com.au (171,000, up 54,000 — 46.2%), ‘afr.com’ (166,000, up 64,000 — 62.7%) and ‘news.com.au/Business’ (118,000, up 40,000 — 51.3%).
Gary Morgan says:-
“The growth in use of the Internet is meteoric, both in terms of the visitors to existing sites, as well as the increase in the number of sites available, competing for advertiser revenue. Roy Morgan Single Source data offers insights into the existing patterns of segmentation that exist, today, within this increasingly active marketplace.”
These are the latest findings from the Roy Morgan Single Source survey, a nationwide survey of 5,466 people aged 14 years and over from January 2008 to March 2008.
For further information:
Gary Morgan: Office (03) 9224 5213 Mobile 0411 129 094 Home (03) 9419 3242
Michele Levine: Office (03) 9224 5215 Mobile 0411 129 093 Home (03) 9817 3066
|
Sample Size |
Percentage Estimate |
| |
40%-60% |
25% or 75% |
10% or 90% |
5% or 95% |
|
5,000 |
±1.4 |
±1.2 |
±0.8 |
±0.6 |
All Portal visitors in the past 4 weeks:
| |
Quarters of |
|
| |
Jan - March 07 |
April - June 07 |
July - Sep 07 |
Oct - Dec 07 |
Jan - March 08 |
Growth Mar '07 to Mar '08 |
| |
000 |
000 |
000 |
000 |
000 |
% |
|
Google Search |
9,714 |
10,228 |
10,680 |
10,644 |
10,664 |
9.8 |
|
ninemsn |
7,383 |
7,528 |
7,668 |
7,817 |
7,842 |
6.2 |
|
News Interactive |
4,579 |
5,030 |
5,393 |
5,348 |
5,273 |
15.2 |
|
Telstra BigPond |
3,957 |
4,782 |
4,900 |
4,334 |
4,563 |
15.3 |
|
Yahoo!7 |
3,316 |
3,906 |
3,895 |
3,990 |
3,665 |
10.5 |
|
Fairfax Digital |
3,300 |
3,597 |
3,619 |
3,677 |
3,542 |
7.3 |
|
Optus myZoo (from Apr07) |
- |
1,050 |
1,137 |
1,164 |
1,194 |
*13.7 |
*Comparison made to April-June 07 because it’s a new portal site.
All News Site visitors in the past 4 weeks:
| |
Quarters of |
|
| |
Jan - March 07 |
April - June 07 |
July - Sep 07 |
Oct - Dec 07 |
Jan - March 08 |
Growth Mar '07 to Mar '08 |
| |
000 |
000 |
000 |
000 |
000 |
% |
|
ninemsn news |
976 |
1,003 |
1,151 |
1,053 |
1,244 |
27.5 |
|
smh.com.au |
882 |
1,009 |
1,022 |
1,152 |
1,097 |
24.4 |
|
abc.net.au/news |
866 |
968 |
911 |
1,137 |
955 |
10.3 |
|
news.com.au |
534 |
657 |
681 |
899 |
815 |
52.6 |
|
the age.com.au |
726 |
863 |
776 |
878 |
725 |
-0.1 |
|
Google News |
545 |
522 |
553 |
554 |
661 |
21.3 |
|
heraldsun.com.au |
434 |
551 |
482 |
574 |
557 |
28.3 |
|
BigPond News |
216 |
239 |
348 |
465 |
510 |
136.1 |
|
the australian.com.au |
410 |
576 |
459 |
601 |
474 |
15.6 |
|
Yahoo!7 News |
380 |
379 |
463 |
476 |
435 |
14.5 |
|
dailytelegraph.com.au |
243 |
285 |
325 |
382 |
375 |
54.3 |
|
weather.com.au |
402 |
306 |
327 |
368 |
361 |
-10.2 |
|
ninemsn - Weather |
249 |
336 |
313 |
294 |
316 |
26.9 |
|
Weatherzone |
175 |
210 |
143 |
144 |
270 |
54.3 |
|
couriermail.com.au |
227 |
261 |
228 |
236 |
258 |
13.7 |
|
AdelaideNow |
146 |
130 |
125 |
132 |
189 |
29.5 |
|
crikey.com.au |
142 |
191 |
179 |
192 |
139 |
-2.1 |
|
Brisbanetimes.com.au (from Apr07) |
- |
89 |
51 |
76 |
96 |
* |
|
the west.com.au |
93 |
111 |
133 |
86 |
74 |
-20.4 |
|
PerthNow |
45 |
66 |
77 |
119 |
67 |
48.9 |
|
themercury.com.au |
43 |
51 |
49 |
75 |
47 |
9.3 |
*No comparison to Jan-March 07 because new News site.
All Business and Finance Site visitors in the past 4 weeks:
| |
Quarters of |
|
| |
Jan - March 07 |
April - June 07 |
July - Sep 07 |
Oct - Dec 07 |
Jan - March 08 |
Growth Mar '07 to Mar '08 |
| |
000 |
000 |
000 |
000 |
000 |
% |
|
asx.com.au |
401 |
457 |
438 |
408 |
438 |
9.2 |
|
smh.com.au/Business |
117 |
159 |
172 |
176 |
171 |
46.2 |
|
afr.com |
102 |
102 |
158 |
96 |
166 |
62.7 |
|
news.com.au/Business |
78 |
130 |
54 |
139 |
118 |
51.3 |
|
ninemsn Money |
83 |
134 |
75 |
75 |
100 |
20.5 |
|
theage.com.au/Business |
83 |
128 |
76 |
93 |
93 |
12.0 |
|
Yahoo!7 Finance |
78 |
72 |
74 |
88 |
78 |
0.0 |
|
Yahoo!7 Money Matters (from Apr07) |
- |
143 |
157 |
68 |
66 |
* |
|
tradingroom.com.au |
43 |
91 |
76 |
58 |
45 |
4.7 |
|
Eureka Report (from Oct07) |
- |
- |
- |
34 |
37 |
* |
|
moneymanager.com.au |
41 |
52 |
31 |
37 |
32 |
-22.0 |
|
Business Spectator (from Oct07) |
- |
- |
- |
19 |
20 |
* |
*No comparison to Jan-March 07 because new Business and Finance sites.
|
