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Readership Results from the Roy Morgan Young Australians Survey


Article No. 795 - Conducted among 6-13 year olds across Australia with a sample size of 3,416, covering the period July 2007 – June 2008. : September 12, 2008

Detailed below are readership results from the Roy Morgan Young Australians Survey, covering the period July 2007 — June 2008.  This survey was conducted among 6-13 year olds across Australia with a sample size of 3,416.

The latest readership results from the Roy Morgan Young Australians Survey show that K-Zone, with readership of 289,000, is the most popular magazine for 6-13 year olds. Total Girl was the second most popular, being read by 270,000 young Australians.

 

Enquiries: William Burlace in Melbourne (03) 9629 6888

 

 

Tween General Magazines

 

Jul 2007-Jun 2008

 

% of

Population 6-13 years

Readership (‘000s)

K-Zone

12.8

289

Disney Adventures

5.3

120

Mania

6.3

141

Dmag

4.9

111

Krash

6.0

135

 

Tween Girl Magazines

 

Jul 2007-Jun 2008

 

% of

Population 6-13 years

Readership (‘000s)

Total Girl

12.0

270

Disney Girl

4.6

105

Girl Power

6.3

142

Little Angel

6.0

136

 

Teenage Girl Magazines

 

Jul 2007-Jun 2008

 

% of

Population 6-13 years

Readership (‘000s)

Dolly

8.7

195

Girlfriend

9.4

211

Gaming Magazines

 

Jul 2007-Jun 2008

 

% of

Population 6-13 years

Readership (‘000s)

PlayStation

4.1

92

XBox 360

5.4

121

Hyper

1.8

40

PC PowerPlay

3.2

72

     Other Magazines

 

Jul 2007-Jun 2008

 

% of

Population 6-13 years

Readership (‘000s)

AFL JSquad

2.8

64

TV Hits

3.6

81

 

For further information:

William Burlace :      Office +61 3 9629 6888    Email:  william.burlace@roymorgan.com


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