Roy Morgan Readership estimates for Australia for the 12 months to September 2008
| Article No. 810 -
November 13, 2008 |
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
| Magazines |
September 2007 |
September 2008 |
Gain/Loss
% |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
|
4X4 Australia |
0.8 |
142 |
0.8 |
136 |
0 |
|
Adelaide's Child |
0.2 |
29 |
0.2 |
32 |
0 |
|
AFL Record (Apr-Sep) |
1.1 |
184 |
1.3 |
225 |
0.2 |
|
Alpha |
2.1 |
350 |
1.6 |
284 |
-0.5 |
|
APC |
1 |
175 |
1 |
180 |
0 |
|
Austar |
2.8 |
475 |
2.5 |
440 |
-0.3 |
|
Australian 360 (from Jul08) |
- |
- |
0.6 |
98 |
- |
|
Australian 4WD Action |
0.9 |
157 |
1.2 |
202 |
0.3 |
|
Australian Auto Action |
0.3 |
52 |
0.3 |
52 |
0 |
|
Australian Geographic |
2.7 |
463 |
2.5 |
428 |
-0.2 |
|
Australian Golf Digest |
0.6 |
96 |
0.5 |
92 |
-0.1 |
|
Australian Good Taste |
3.8 |
641 |
4.1 |
705 |
0.3 |
|
Australian Gourmet Traveller |
1.8 |
308 |
1.5 |
264 |
-0.3 |
|
Australian Handyman |
0.9 |
146 |
0.9 |
160 |
0 |
|
Australian Motorcycle News |
0.8 |
128 |
0.9 |
151 |
0.1 |
|
Australian PC User |
1.7 |
281 |
1.8 |
313 |
0.1 |
|
Australian Reader's Digest |
5.3 |
902 |
5.5 |
958 |
0.2 |
|
Australian Table |
1.3 |
219 |
1.1 |
194 |
-0.2 |
|
Australian Traveller |
0.3 |
58 |
0.3 |
55 |
0 |
|
Belle |
0.5 |
89 |
0.6 |
105 |
0.1 |
|
Better Homes and Gardens |
8.6 |
1,464 |
10 |
1,732 |
1.4 |
|
Big Issue |
1 |
172 |
0.9 |
164 |
-0.1 |
|
Big League (Apr-Sep) |
0.7 |
118 |
0.5 |
93 |
-0.2 |
|
Bride To Be |
0.4 |
73 |
0.5 |
86 |
0.1 |
|
Brisbane's Child |
0.2 |
42 |
0.3 |
53 |
0.1 |
|
BRW |
1.1 |
185 |
1 |
168 |
-0.1 |
|
Burke's Backyard |
2.6 |
447 |
2.8 |
482 |
0.2 |
|
Cleo |
3.4 |
581 |
3 |
515 |
-0.4 |
|
Cosmopolitan |
4 |
681 |
4 |
684 |
0 |
|
Cosmos |
0.4 |
65 |
0.4 |
76 |
0 |
|
Country Style |
1.5 |
253 |
1.3 |
227 |
-0.2 |
|
Delicious |
2.6 |
437 |
2.9 |
498 |
0.3 |
|
Diabetic Living |
1.2 |
209 |
1.1 |
198 |
-0.1 |
|
Dolly |
2.4 |
401 |
2.1 |
362 |
-0.3 |
|
Donna Hay |
1.9 |
325 |
2.2 |
373 |
0.3 |
|
Empire |
0.9 |
146 |
0.9 |
153 |
0 |
|
English Woman's Weekly |
1.1 |
188 |
1 |
180 |
-0.1 |
|
Famous |
1.8 |
302 |
1.7 |
296 |
-0.1 |
|
Fast Fours |
0.8 |
142 |
0.9 |
152 |
0.1 |
|
FHM |
2 |
341 |
1.8 |
304 |
-0.2 |
|
Fishing World |
1.1 |
190 |
1 |
180 |
-0.1 |
|
Foxtel Magazine |
6.1 |
1,029 |
6.4 |
1,104 |
0.3 |
|
Fresh Water Fishing Aust. |
0.6 |
95 |
0.6 |
99 |
0 |
|
Gardening Australia |
3 |
505 |
2.9 |
508 |
-0.1 |
|
Girlfriend |
2.1 |
361 |
1.8 |
307 |
-0.3 |
|
Golf Australia |
0.4 |
72 |
0.4 |
74 |
0 |
|
Golf Magazine |
0.2 |
42 |
0.3 |
52 |
0.1 |
|
Good Health & Medicine |
1.9 |
323 |
1.6 |
273 |
-0.3 |
|
Gourmet Traveller Wine |
0.4 |
76 |
0.5 |
90 |
0.1 |
|
GQ |
0.3 |
50 |
0.3 |
50 |
0 |
|
Harper's Bazaar |
1.6 |
268 |
1.2 |
210 |
-0.4 |
|
Health Smart |
0.4 |
62 |
0.6 |
97 |
0.2 |
|
Healthy Food Guide |
1 |
167 |
0.9 |
150 |
-0.1 |
|
Home Beautiful |
1.9 |
320 |
2.2 |
379 |
0.3 |
|
Horizons (WA) (was Road Patrol) |
1.2 |
197 |
0.4 |
69 |
-0.8 |
|
Hot 4s and Performance Cars |
1 |
164 |
1.1 |
191 |
0.1 |
|
House & Garden |
3.7 |
625 |
3.5 |
611 |
-0.2 |
|
Hyper |
0.3 |
48 |
0.5 |
83 |
0.2 |
|
Inside Football (Apr-Sep) |
0.4 |
60 |
0.4 |
73 |
0 |
|
Inside Out |
0.8 |
137 |
0.8 |
137 |
0 |
|
Inside Sport |
0.6 |
100 |
0.7 |
121 |
0.1 |
|
InStyle |
1.6 |
269 |
1.4 |
239 |
-0.2 |
|
Jetstar |
0.8 |
144 |
1 |
166 |
0.2 |
|
Just Cars |
1.5 |
248 |
1.4 |
242 |
-0.1 |
|
Life etc |
0.5 |
77 |
0.4 |
71 |
-0.1 |
|
Limelight |
0.2 |
42 |
0.3 |
44 |
0.1 |
|
Live To Ride |
0.5 |
81 |
0.4 |
76 |
-0.1 |
|
Luxury Home Design |
0.3 |
59 |
0.4 |
63 |
0.1 |
|
Madison |
1.6 |
270 |
1.4 |
243 |
-0.2 |
|
Marie Claire |
2.7 |
453 |
3.1 |
531 |
0.4 |
|
Melbourne's Child |
0.6 |
106 |
0.7 |
117 |
0.1 |
|
Men's Health |
2.1 |
352 |
1.9 |
331 |
-0.2 |
|
Men's Style Australia |
0.4 |
64 |
0.5 |
78 |
0.1 |
|
Modern Fishing |
0.9 |
150 |
0.9 |
157 |
0 |
|
Modern Wedding |
0.3 |
48 |
0.4 |
61 |
0.1 |
|
Money Magazine |
1.1 |
192 |
1.1 |
188 |
0 |
|
The Monthly |
0.3 |
57 |
0.5 |
90 |
0.2 |
|
Mother & Baby |
0.9 |
153 |
1.1 |
183 |
0.2 |
|
Motor |
1.4 |
245 |
1.2 |
204 |
-0.2 |
|
Motor News (Tas) |
0.4 |
68 |
0.5 |
85 |
0.1 |
|
National Geographic |
4.4 |
755 |
4.2 |
724 |
-0.2 |
|
Nature & Health |
0.4 |
64 |
0.5 |
94 |
0.1 |
|
Net Guide |
0.6 |
106 |
0.6 |
99 |
0 |
|
New Idea |
12 |
2,039 |
11.4 |
1,971 |
-0.6 |
|
New Scientist |
1.5 |
253 |
1.5 |
259 |
0 |
|
Notebook |
1.8 |
312 |
2 |
338 |
0.2 |
|
NW |
3.3 |
563 |
2.9 |
501 |
-0.4 |
|
OK (weekly) |
2 |
346 |
2.5 |
437 |
0.5 |
|
Open Road (NSW) |
7.5 |
1,273 |
6.6 |
1,138 |
-0.9 |
|
Optus |
0.7 |
122 |
0.8 |
130 |
0.1 |
|
Overlander 4WD |
0.5 |
86 |
0.5 |
82 |
0 |
|
Parents |
0.5 |
79 |
0.3 |
50 |
-0.2 |
|
PC Authority |
0.9 |
154 |
0.9 |
158 |
0 |
|
PC PowerPlay |
0.7 |
111 |
0.7 |
115 |
0 |
|
People |
1.1 |
196 |
1.1 |
195 |
0 |
|
Perth's Child |
- |
- |
0.1 |
16 |
- |
|
Picture |
1.2 |
210 |
1.1 |
192 |
-0.1 |
|
PlayStation |
0.7 |
123 |
0.7 |
126 |
0 |
|
Practical Parenting |
0.6 |
110 |
0.7 |
113 |
0.1 |
|
Qantas The Australian Way |
2.5 |
429 |
2.7 |
461 |
0.2 |
|
Ralph |
2.1 |
355 |
2 |
354 |
-0.1 |
|
Real Living |
0.7 |
111 |
0.7 |
123 |
0 |
|
Recipes+ |
1 |
163 |
1.5 |
264 |
0.5 |
|
RM Williams Outback |
1.1 |
180 |
1.3 |
232 |
0.2 |
|
Road Ahead (Qld) |
3.5 |
601 |
3.5 |
610 |
0 |
|
Rolling Stone |
1.7 |
290 |
1.7 |
300 |
0 |
|
Royal Auto (Vic) |
5.9 |
1,008 |
6.4 |
1,106 |
0.5 |
|
Rugby League Week (Apr-Sep) |
1.3 |
227 |
1.1 |
193 |
-0.2 |
|
SA Motor (SA) |
0.9 |
148 |
0.9 |
158 |
0 |
|
Shop Til You Drop |
1.1 |
180 |
1.2 |
212 |
0.1 |
|
Slimming & Health |
0.4 |
75 |
0.5 |
92 |
0.1 |
|
Smart Investor |
1.1 |
183 |
1.1 |
186 |
0 |
|
Soap World |
0.9 |
155 |
0.8 |
142 |
-0.1 |
|
Street Machine |
2.5 |
420 |
2.5 |
426 |
0 |
|
Super Food Ideas |
5.1 |
862 |
6 |
1041 |
0.9 |
|
Sydney's Child |
0.6 |
108 |
0.7 |
128 |
0.1 |
|
Take 5 |
5.3 |
894 |
5.1 |
878 |
-0.2 |
|
That's Life |
6.7 |
1,146 |
6.5 |
1,119 |
-0.2 |
|
Time |
1.9 |
317 |
1.5 |
260 |
-0.4 |
|
Travel + Leisure |
0.5 |
77 |
0.5 |
83 |
0 |
|
TV Hits |
1 |
163 |
0.9 |
153 |
-0.1 |
|
TV Soap |
2.1 |
358 |
1.7 |
303 |
-0.4 |
|
TV Week |
5.6 |
945 |
4.9 |
843 |
-0.7 |
|
Two Wheels |
0.6 |
107 |
0.5 |
95 |
-0.1 |
|
Unique Cars |
1.5 |
249 |
1.4 |
244 |
-0.1 |
|
Virgin Blue Voyeur |
2.1 |
350 |
1.9 |
329 |
-0.2 |
|
Vogue Australia |
2 |
338 |
2 |
341 |
0 |
|
Vogue Entertaining & Travel |
0.9 |
153 |
0.9 |
162 |
0 |
|
Vogue Living |
1 |
162 |
0.9 |
149 |
-0.1 |
|
Wealth Creator Magazine |
0.4 |
60 |
0.3 |
58 |
-0.1 |
|
Weight Watchers |
1 |
163 |
1 |
172 |
0 |
|
WellBeing |
1 |
165 |
0.7 |
122 |
-0.3 |
|
Western Australian Business News (WA) |
- |
- |
0.2 |
34 |
- |
|
Wheels |
2.3 |
390 |
2.6 |
446 |
0.3 |
|
Who |
4.3 |
739 |
4.6 |
801 |
0.3 |
|
Woman's Day |
14.5 |
2,465 |
13.6 |
2,348 |
-0.9 |
|
Women's Health & Fitness |
0.6 |
102 |
0.9 |
162 |
0.3 |
|
Women's Health (from Dec07) |
- |
- |
1.9 |
330 |
- |
|
Women's Weekly |
15.9 |
2,706 |
13.4 |
2,324 |
-2.5 |
|
Xbox 360 |
0.6 |
106 |
0.7 |
128 |
0.1 |
|
Your Garden |
1 |
173 |
1.2 |
203 |
0.2 |
|
Zoo Weekly |
2.8 |
475 |
3.2 |
554 |
0.4 |
| |
Mon-Fri |
Mon-Fri |
Sat |
Sat |
Sun |
Sun |
| |
Sep 2007 |
Sep 2008 |
Sep 2007 |
Sep 2008 |
Sep 2007 |
Sep 2008 |
| Newspapers |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
| |
|
National |
|
|
|
|
- |
- |
|
The Australian |
477 |
453 |
840 |
868 |
- |
- |
|
Aust. Financial Review |
264 |
265 |
155 |
164 |
- |
- |
|
NSW |
|
|
|
|
- |
- |
|
Daily Telegraph |
1,161 |
1,136 |
973 |
926 |
- |
- |
|
Sydney Morning Herald |
919 |
912 |
1,180 |
1,162 |
- |
- |
|
Sunday Telegraph |
- |
- |
- |
- |
1,755 |
1,722 |
|
The Sun-Herald |
- |
- |
- |
- |
1,343 |
1,318 |
|
MX |
98 |
105 |
- |
- |
- |
- |
|
Newcastle Herald |
139 |
137 |
205 |
201 |
- |
- |
|
Illawarra Mercury |
77 |
74 |
98 |
97 |
- |
- |
|
Canberra Times |
108 |
99 |
168 |
155 |
97 |
93 |
|
VIC |
|
|
|
|
|
|
|
Herald Sun |
1,452 |
1,486 |
1,396 |
1,475 |
- |
- |
|
The Age |
766 |
738 |
971 |
963 |
- |
- |
|
Sunday Herald Sun |
- |
- |
- |
- |
1,515 |
1,569 |
|
The Sunday Age |
- |
- |
- |
- |
737 |
725 |
|
MX |
146 |
124 |
- |
- |
- |
- |
|
Geelong Advertiser |
81 |
83 |
123 |
126 |
- |
- |
|
QLD |
|
|
|
|
|
|
|
Courier-Mail |
618 |
656 |
853 |
876 |
- |
- |
|
The Sunday Mail |
- |
- |
- |
- |
1,467 |
1,388 |
|
MX |
29 |
46 |
- |
- |
- |
- |
|
Cairns Post |
74 |
87 |
101 |
108 |
- |
- |
|
Gold Coast Bulletin |
98 |
109 |
150 |
154 |
- |
- |
|
Townsville Bulletin |
79 |
78 |
102 |
106 |
- |
- |
|
Adelaide Advertiser |
528 |
508 |
680 |
638 |
- |
- |
|
Sunday Mail |
- |
- |
- |
- |
750 |
727 |
|
WA |
|
|
|
|
|
|
|
West Australian |
589 |
573 |
907 |
895 |
- |
- |
|
Sunday Times |
- |
- |
- |
- |
839 |
820 |
|
Tasmania |
|
|
|
|
|
|
|
The Mercury |
125 |
107 |
147 |
148 |
- |
- |
|
The Examiner |
84 |
84 |
95 |
100 |
- |
- |
|
The Advocate |
59 |
54 |
61 |
62 |
- |
- |
| Sunday Tasmanian (Tas) |
- |
- |
- |
- |
139 |
131 |
|
Sunday Examiner |
- |
- |
- |
- |
104 |
103 |
|
Northern Territory |
|
|
|
|
|
|
|
Northern Territory News |
44 |
47 |
58 |
55 |
- |
- |
|
Sunday Territorian |
- |
- |
- |
- |
46 |
40 |
| Newspaper Insert Magazines |
Sep 2007 |
Sep 2008 |
|
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
Gain/Loss
% |
|
Wish |
0.7 |
125 |
0.6 |
108 |
-0.1 |
|
Weekend Australian Magazine |
5 |
856 |
5 |
864 |
0 |
|
Financial Review Magazine |
1.6 |
271 |
1.5 |
265 |
-0.1 |
|
Boss |
1 |
177 |
1 |
177 |
0 |
|
Good Weekend (NSW & Vic) |
10.3 |
1,745 |
10 |
1,734 |
-0.3 |
|
Sunday Magazine (NSW & Vic) |
12.3 |
2,096 |
12.5 |
2,164 |
0.2 |
|
Sunday Life (NSW & Vic) |
8 |
1,356 |
7.8 |
1,353 |
-0.2 |
|
Sydney Magazine |
3.1 |
527 |
2.8 |
479 |
-0.3 |
|
Age Melbourne Magazine |
2.1 |
350 |
2.1 |
368 |
0 |
|
GT (Geelong Today) (Vic) |
0.3 |
51 |
0.2 |
40 |
-0.1 |
|
Adelaide Magazine |
0.9 |
150 |
0.9 |
157 |
0 |
|
Sun-Herald Television (NSW) |
4.6 |
786 |
4.5 |
783 |
-0.1 |
|
Sunday Telegraph TV Guide (NSW) |
7.4 |
1,256 |
7 |
1,206 |
-0.4 |
|
Sunday Herald Sun TV Guide (Vic) |
6.7 |
1,142 |
6.7 |
1,156 |
0 |
|
Qweekend (Qld) |
2.9 |
496 |
3.4 |
592 |
0.5 |
|
Sunday Mail TV Guide (Qld) |
6.7 |
1,148 |
6.1 |
1,060 |
-0.6 |
|
Paradise (Qld) |
0.5 |
81 |
0.5 |
87 |
0 |
|
Cairns Eye (Qld) |
0.2 |
42 |
0.3 |
60 |
0.1 |
|
Townsville Eye (Qld) |
0.3 |
45 |
0.3 |
48 |
0 |
|
Sunday Mail TV Guide (SA) |
3.8 |
644 |
3.5 |
614 |
-0.3 |
|
Sunday Times TV Guide (WA) |
4 |
685 |
3.9 |
668 |
-0.1 |
|
STM - Sunday Times Magazine (WA) |
3.3 |
555 |
3.1 |
537 |
-0.2 |
|
Seven Days (WA) |
- |
- |
3.6 |
624 |
- |
|
WestWeekend Magazine (WA) (from Oct07) |
- |
- |
2.9 |
506 |
- |
|
