| |
December 2006 -
November 2007 |
December 2007 -
November 2008 |
|
|
| |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
% of
Population 14+
Gain/Loss |
Readership
('000s)
Gain/Loss |
| |
| Magazines |
| |
| MASS WOMEN'S MAGAZINES |
|
|
Australian Women's Weekly NZ Edition |
11.1 |
367 |
10.9 |
365 |
-0.2 |
-2 |
|
NZ Woman's Weekly |
14.8 |
490 |
13.3 |
443 |
-1.5 |
-47 |
|
NZ Woman's Day |
18.9 |
623 |
18 |
601 |
-0.9 |
-22 |
|
New Idea (NZ) |
9.8 |
324 |
9.5 |
318 |
-0.3 |
-6 |
|
Next |
7.2 |
240 |
6.7 |
224 |
-0.5 |
-16 |
|
That's Life |
4.4 |
147 |
5.1 |
171 |
0.7 |
24 |
| WOMEN'S LIFESTYLE MAGAZINES |
|
|
Cleo NZ |
2.1 |
69 |
1.7 |
58 |
-0.4 |
-11 |
|
Cosmopolitan (Australian Edition) |
2.2 |
72 |
1.9 |
62 |
-0.3 |
-10 |
|
English Woman's Weekly |
0.9 |
30 |
0.7 |
25 |
-0.2 |
-5 |
|
Lucky Break (from Aug08) |
n/a |
n/a |
2.3 |
78 |
n/a |
n/a |
|
Mindfood (from May08) |
n/a |
n/a |
1.1 |
38 |
n/a |
n/a |
|
Notebook |
0.6 |
20 |
0.6 |
19 |
0 |
-1 |
|
NW |
2.9 |
96 |
2.3 |
76 |
-0.6 |
-20 |
|
OK! |
1.8 |
59 |
2.6 |
88 |
0.8 |
29 |
| WOMEN'S FASHION MAGAZINES |
|
|
Harper's Bazaar |
0.4 |
15 |
0.6 |
19 |
0.2 |
4 |
|
Marie Claire (Australian Edition) |
1.3 |
42 |
1.5 |
49 |
0.2 |
7 |
|
NZ Fashion Quarterly |
2.2 |
73 |
2.1 |
70 |
-0.1 |
-3 |
|
Simply You |
1.4 |
45 |
1.5 |
51 |
0.1 |
6 |
|
Vogue Australia |
1 |
34 |
0.8 |
26 |
-0.2 |
-8 |
|
Bride & Groom (NZ edition) |
1.4 |
46 |
1.5 |
50 |
0.1 |
4 |
|
NZ Weddings |
1.1 |
36 |
1.1 |
38 |
0 |
2 |
| YOUTH MAGAZINES |
|
|
Creme |
1.4 |
48 |
1.6 |
53 |
0.2 |
5 |
|
Dolly |
2 |
67 |
1.4 |
45 |
-0.6 |
-22 |
|
Girlfriend |
2.3 |
75 |
1.9 |
65 |
-0.4 |
-10 |
|
Tearaway |
1.1 |
36 |
1 |
33 |
-0.1 |
-3 |
| HOME & GARDEN MAGAZINES |
|
|
Australian Home Beautiful |
0.5 |
18 |
0.6 |
21 |
0.1 |
3 |
|
Australian House & Garden |
1 |
32 |
1.1 |
36 |
0.1 |
4 |
|
Better Homes and Gardens |
1.3 |
44 |
1.9 |
65 |
0.6 |
21 |
|
Inside Out |
0.5 |
16 |
0.4 |
12 |
-0.1 |
-4 |
|
NZ Gardener |
4.1 |
135 |
5.1 |
171 |
1 |
36 |
|
Growing Today |
1.4 |
45 |
1.5 |
51 |
0.1 |
6 |
|
Home NZ (was NZ Home & Entertaining) |
2.1 |
68 |
1.4 |
46 |
-0.7 |
-22 |
|
NZ House & Garden |
11.9 |
394 |
10.1 |
339 |
-1.8 |
-55 |
|
NZ Trends Design Series |
2.5 |
82 |
2.3 |
78 |
-0.2 |
-4 |
|
Urbis |
1.3 |
44 |
1.2 |
41 |
-0.1 |
-3 |
|
Weekend Gardener |
2.3 |
77 |
2.3 |
75 |
0 |
-2 |
|
Your Home & Garden |
3.7 |
124 |
3.9 |
129 |
0.2 |
5 |
|
Houses NZ |
n/a |
n/a |
1 |
33 |
n/a |
n/a |
|
Habitat |
n/a |
n/a |
1.5 |
49 |
n/a |
n/a |
| FOOD & ENTERTAINMENT MAGAZINES |
|
|
Cuisine |
6.7 |
221 |
6.7 |
224 |
0 |
3 |
|
Delicious |
0.7 |
24 |
0.8 |
27 |
0.1 |
3 |
|
Dish |
1.5 |
48 |
1.8 |
59 |
0.3 |
11 |
|
Donna Hay |
1.1 |
37 |
1 |
33 |
-0.1 |
-4 |
|
Essentially Food (New World store magazine) |
2.5 |
83 |
2.3 |
77 |
-0.2 |
-6 |
|
Foodtown Magazine |
4.5 |
149 |
4 |
134 |
-0.5 |
-15 |
|
Taste |
3.2 |
106 |
3.8 |
128 |
0.6 |
22 |
|
NZ Woman's Weekly Julie Le Clerc Magazine |
n/a |
n/a |
1.4 |
45 |
n/a |
n/a |
| HEALTH & FAMILY MAGAZINES |
|
|
Healthy Food Guide |
3 |
100 |
3.8 |
126 |
0.8 |
26 |
|
Healthy Options |
1.1 |
37 |
1.1 |
37 |
0 |
0 |
|
Kiwi Parent |
0.9 |
30 |
0.6 |
20 |
-0.3 |
-10 |
|
Little Treasures |
3.9 |
129 |
3.5 |
116 |
-0.4 |
-13 |
|
Littlies |
1.9 |
62 |
2.1 |
71 |
0.2 |
9 |
|
Parenting Magazine |
1.7 |
56 |
1.6 |
55 |
-0.1 |
-1 |
|
Slimming & Health |
0.6 |
19 |
0.5 |
16 |
-0.1 |
-3 |
|
Tots to Teens |
2 |
66 |
1.8 |
61 |
-0.2 |
-5 |
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
Chartered Accountants Journal |
1 |
33 |
0.7 |
25 |
-0.3 |
-8 |
|
National Business Review |
1.8 |
58 |
2.1 |
69 |
0.3 |
11 |
|
NZ Business |
0.4 |
15 |
0.6 |
21 |
0.2 |
6 |
|
New Zealand Investor |
n/a |
n/a |
0.5 |
15 |
n/a |
n/a |
|
Time |
3.3 |
108 |
2.9 |
97 |
-0.4 |
-11 |
|
University of Auckland Business Review |
0.8 |
26 |
0.5 |
15 |
-0.3 |
-11 |
|
KiaOra (Air New Zealand inflight magazine) |
6.3 |
209 |
5.1 |
172 |
-1.2 |
-37 |
|
Qantas |
1.6 |
55 |
1.2 |
41 |
-0.4 |
-14 |
| MEN'S LIFESTYLE MAGAZINES |
|
|
FHM (Australian Edition) |
2.5 |
82 |
1.9 |
63 |
-0.6 |
-19 |
|
M2 |
0.7 |
23 |
0.5 |
17 |
-0.2 |
-6 |
|
Ralph |
1.5 |
48 |
1.1 |
37 |
-0.4 |
-11 |
|
NZ Truth |
0.8 |
25 |
0.7 |
23 |
-0.1 |
-2 |
| FARMING PUBLICATIONS |
|
|
Agtrader (free with Straight Furrow) |
2.7 |
89 |
2.3 |
77 |
-0.4 |
-12 |
|
Central Districts Farmer |
0.7 |
25 |
0.5 |
18 |
-0.2 |
-7 |
|
Country-Wide Northern |
1.3 |
42 |
1.1 |
36 |
-0.2 |
-6 |
|
Country-Wide Southern |
0.9 |
30 |
0.9 |
31 |
0 |
1 |
|
TOTAL Country-Wide |
2.1 |
69 |
1.9 |
64 |
-0.2 |
-5 |
|
Dairyman |
1.2 |
39 |
1.1 |
36 |
-0.1 |
-3 |
|
Farm Trader |
0.9 |
29 |
0.8 |
26 |
-0.1 |
-3 |
|
Lifestyle Farmer |
0.7 |
23 |
0.8 |
26 |
0.1 |
3 |
|
NZ Dairy Exporter |
1.3 |
42 |
1.3 |
44 |
0 |
2 |
|
NZ Dairying Today |
0.9 |
31 |
0.8 |
27 |
-0.1 |
-4 |
|
NZ Farmers Weekly |
4.7 |
155 |
3.9 |
130 |
-0.8 |
-25 |
|
NZ Lifestyle Block |
0.7 |
24 |
0.6 |
19 |
-0.1 |
-5 |
|
Rural News |
4.2 |
138 |
3.7 |
123 |
-0.5 |
-15 |
|
Straight Furrow |
4.2 |
139 |
3.6 |
120 |
-0.6 |
-19 |
| COMPUTING, GAMING & INFO TECH MAGAZINES |
|
|
Computerworld |
0.5 |
16 |
0.5 |
16 |
0 |
0 |
|
NZ NetGuide |
2.4 |
79 |
1.8 |
60 |
-0.6 |
-19 |
|
NZ PC World |
1.7 |
57 |
2.1 |
72 |
0.4 |
15 |
| GENERAL MAGAZINES |
|
|
Consumer |
7.2 |
238 |
4.6 |
155 |
-2.6 |
-83 |
|
D-Photo |
0.5 |
17 |
0.6 |
18 |
0.1 |
1 |
|
Investigate |
1.2 |
40 |
1 |
34 |
-0.2 |
-6 |
|
National Geographic |
4.9 |
164 |
4.3 |
145 |
-0.6 |
-19 |
|
NZ Geographic |
2.4 |
79 |
2.2 |
72 |
-0.2 |
-7 |
|
North & South |
4.7 |
155 |
4.8 |
159 |
0.1 |
4 |
|
Reader's Digest |
7.5 |
246 |
7.1 |
237 |
-0.4 |
-9 |
|
Travel + Leisure (from May08) |
n/a |
n/a |
1.1 |
35 |
n/a |
n/a |
|
Grapevine |
2.1 |
69 |
1.9 |
62 |
-0.2 |
-7 |
|
Mana |
1 |
33 |
0.8 |
26 |
-0.2 |
-7 |
|
Metro |
1.7 |
57 |
2 |
67 |
0.3 |
10 |
|
NZ Life & Leisure |
1.3 |
42 |
1.3 |
44 |
0 |
2 |
|
NZ Listener |
7.2 |
237 |
7.9 |
266 |
0.7 |
29 |
|
Who |
1.1 |
37 |
1 |
33 |
-0.1 |
-4 |
|
Art News NZ |
0.9 |
29 |
1 |
32 |
0.1 |
3 |
|
Heritage NZ |
1.8 |
60 |
1.6 |
54 |
-0.2 |
-6 |
|
Animals' Voice |
0.8 |
26 |
0.8 |
26 |
0 |
0 |
|
Wilderness |
1.2 |
40 |
0.9 |
30 |
-0.3 |
-10 |
|
Pet NZ |
1.5 |
48 |
1.2 |
40 |
-0.3 |
-8 |
|
Trade & Exchange |
1.6 |
53 |
1.3 |
43 |
-0.3 |
-10 |
|
Avenues |
n/a |
n/a |
1 |
33 |
n/a |
n/a |
| MUSIC & MOVIE MAGAZINES |
|
|
Real Groove |
0.7 |
24 |
1 |
33 |
0.3 |
9 |
|
Rip It Up |
1.1 |
37 |
1 |
34 |
-0.1 |
-3 |
| TV MAGAZINES |
|
|
SkyWatch |
16.9 |
558 |
14.5 |
484 |
-2.4 |
-74 |
|
TV Guide |
13.8 |
458 |
12.5 |
418 |
-1.3 |
-40 |
| NEWSPAPER INSERT MAGAZINES |
|
|
Business Herald |
6.8 |
225 |
7.3 |
245 |
0.5 |
20 |
|
Canvas |
11.8 |
392 |
11.5 |
386 |
-0.3 |
-6 |
|
Sunday Magazine |
12.4 |
410 |
12.7 |
423 |
0.3 |
13 |
|
View |
5.9 |
197 |
5.3 |
176 |
-0.6 |
-21 |
|
Stars |
n/a |
n/a |
3.1 |
104 |
n/a |
n/a |
| SPORTS MAGAZINES |
|
|
The Cut |
0.7 |
22 |
0.6 |
19 |
-0.1 |
-3 |
|
Dive NZ |
0.4 |
15 |
0.4 |
14 |
0 |
-1 |
|
Fitness Life |
1.1 |
38 |
0.7 |
22 |
-0.4 |
-16 |
|
NZ Fitness |
0.8 |
28 |
0.7 |
22 |
-0.1 |
-6 |
|
NZ Golf Magazine |
0.8 |
25 |
0.7 |
25 |
-0.1 |
0 |
|
NZ Horse & Pony |
1.2 |
39 |
0.8 |
27 |
-0.4 |
-12 |
|
Kiwi Surf |
0.8 |
27 |
0.6 |
19 |
-0.2 |
-8 |
|
NZ Surfing |
1 |
34 |
0.8 |
26 |
-0.2 |
-8 |
|
NZ Outdoor |
0.8 |
27 |
0.8 |
26 |
0 |
-1 |
|
NZ Rod & Rifle |
1.8 |
58 |
1.7 |
57 |
-0.1 |
-1 |
|
NZ Rugby World |
1.4 |
48 |
1.2 |
40 |
-0.2 |
-8 |
|
Rugby News |
1.1 |
38 |
1 |
34 |
-0.1 |
-4 |
|
Rugby League Week (Australian Edition) |
0.7 |
25 |
0.8 |
25 |
0.1 |
0 |
| MOTORING MAGAZINES |
|
|
AA Directions |
18.1 |
599 |
19 |
636 |
0.9 |
37 |
|
BMW Magazine |
0.7 |
23 |
0.8 |
25 |
0.1 |
2 |
|
Kiwi Rider |
0.8 |
27 |
0.9 |
32 |
0.1 |
5 |
|
Buy, Sell & Exchange |
1.9 |
63 |
1.5 |
52 |
-0.4 |
-11 |
|
Car Dealer |
0.7 |
24 |
0.8 |
28 |
0.1 |
4 |
|
Hot4s & Performance Cars |
1 |
35 |
0.8 |
26 |
-0.2 |
-9 |
|
NZ Autocar |
1.5 |
48 |
1.6 |
55 |
0.1 |
7 |
|
NZ Classic Car |
1.8 |
60 |
1.6 |
53 |
-0.2 |
-7 |
|
NZ Hot Rod |
1.1 |
36 |
0.9 |
32 |
-0.2 |
-4 |
|
NZ Motorhomes Caravans & Destinations |
0.9 |
29 |
0.9 |
31 |
0 |
2 |
|
NZ Performance Car |
2.3 |
75 |
2.5 |
83 |
0.2 |
8 |
|
NZV8 |
1.1 |
36 |
1.2 |
40 |
0.1 |
4 |
|
Street Machine |
0.9 |
29 |
1.1 |
35 |
0.2 |
6 |
|
Top Gear NZ |
1.3 |
41 |
2 |
66 |
0.7 |
25 |
|
Fast Fours |
n/a |
n/a |
1.1 |
37 |
n/a |
n/a |
|
Motor Buyers Guide |
n/a |
n/a |
0.6 |
19 |
n/a |
n/a |
| MOTORCYCYLE, BOAT & TRUCK MAGAZINES |
|
|
Boating NZ |
1.6 |
53 |
1.6 |
54 |
0 |
1 |
|
Trade-A-Boat |
0.7 |
23 |
0.5 |
16 |
-0.2 |
-7 |
|
Deals on Wheels |
0.6 |
19 |
0.6 |
20 |
0 |
1 |
|
NZ Truck & Driver |
0.8 |
25 |
0.9 |
30 |
0.1 |
5 |
|
NZ Trucking |
0.8 |
26 |
0.9 |
31 |
0.1 |
5 |
| FISHING MAGAZINES |
|
|
Fish & Game NZ |
2.6 |
85 |
2.7 |
89 |
0.1 |
4 |
|
NZ Fishing News |
2.8 |
91 |
2.6 |
85 |
-0.2 |
-6 |
|
NZ Fishing World |
1.4 |
46 |
1.4 |
46 |
0 |
0 |
| REAL ESTATE MAGAZINES |
|
|
Property Press |
8.6 |
285 |
7.9 |
264 |
-0.7 |
-21 |
|
Real Estate |
3.9 |
128 |
3.7 |
124 |
-0.2 |
-4 |
|
NZ Property Magazine |
n/a |
n/a |
1.1 |
36 |
n/a |
n/a |
| |
| Newspapers |
| Daily Newspapers |
|
December 2006-
November 2007
Readership ('000s) |
December 2007-
November 2008
Readership ('000s) |
Readership
('000s)
Gain/Loss |
|
New Zealand Herald (M-Sa av) |
716 |
675 |
-41 |
|
Dominion Post (M-Sa av) |
331 |
323 |
-8 |
|
Northern Advocate (M-Sa av) |
46 |
44 |
-2 |
|
Waikato Times (M-Sa av) |
138 |
131 |
-7 |
|
Bay of Plenty Times (M-Sa av) |
67 |
76 |
9 |
|
Daily Post (M-Sa av) |
29 |
32 |
3 |
|
Gisborne Herald (M-Sa av) |
27 |
23 |
-4 |
|
Taranaki Daily News (M-Sa av) |
74 |
69 |
-5 |
|
Wanganui Chronicle (M-Sa av) |
35 |
38 |
3 |
|
Hawkes Bay Today (M-Sa av) |
75 |
67 |
-8 |
|
Manawatu Standard (M-Sa av) |
58 |
58 |
0 |
|
Horowhenua-Kapiti Chronicle (M-Sa av) |
13 |
16 |
3 |
|
Wairarapa Times-Age (M-Sa av) |
23 |
19 |
-4 |
|
The Press (M-Sa av) |
270 |
251 |
-19 |
|
Otago Daily Times (M-Sa av) |
116 |
118 |
2 |
|
Nelson Mail (M-Sa av) |
50 |
40 |
-10 |
|
Marlborough Express (M-F av) |
24 |
25 |
1 |
|
Greymouth Evening Star (M-Sa av) |
13 |
13 |
0 |
|
Ashburton Guardian (M-Sa av) |
16 |
12 |
-4 |
|
Timaru Herald (M-Sa av) |
38 |
37 |
-1 |
|
Southland Times (M-Sa av) |
75 |
72 |
-3 |
| Sunday Newspapers |
|
December 2006-
November 2007
Readership ('000s) |
December 2007-
November 2008
Readership ('000s) |
Readership
('000s)
Gain/Loss |
|
Sunday Star Times |
622 |
647 |
25 |
|
Sunday News |
236 |
254 |
18 |
|
Herald on Sunday |
320 |
326 |
6 |
