Roy Morgan Readership estimates for Australia for the 12 months to December 2008
| Article No. 845 -
February 19, 2009 |
The 12 months to December 2008 Roy Morgan Readership release shows a range of results, with some publications up and others down, year-on-year.
Newspapers have also had mixed results against a strong period of national political and economic news in 2007. They have performed well overall and demonstrate greater stability than reported in the overseas experience, especially in the US.
Due to new initiatives outlined below, newspaper results year-on-year should not be directly compared as there have been modifications to measurement, though any effects are minor.
NEWSPAPERS ARE TRANSFORMING, AS IS READERSHIP MEASUREMENT
Roy Morgan Research is pleased to announce that we will soon bring to market a platform of measurement which both clarifies and extends newspapers’ various audiences.
There has been dynamic change in the way newspapers have provided consumers with news and information over the last 10 years. This includes the proliferation of specialised sections, introduction of high quality inserted magazines and online delivery of real time news via websites.
The digital era for newspapers is maturing. Newspaper masthead-brands can be accessed both in printed form and via the internet; newspaper readership can thus be via hardcopy, online or both.
In mid-2008, Roy Morgan Research began the testing and roll-out of a modified readership question that could more precisely clarify the different components of newspaper readership. This is in line with international trends and the need of all media to adapt to changing technology and delivery platforms.
While the current Roy Morgan Readership Survey results are generally very strong for printed copies, care should be exercised in drawing direct comparisons with previous measures of performance. Before attributing changes in readership to consumer change, the fact that there has been a slight adjustment, due to the improvements in measurement, must be considered.
There were only minor differences observed with the new measures, so results from the new question have been rolled in to the released results (with 6 months of the new data in the December 2008 release). However, the current results are not directly comparable with those from a year ago.
More data will be needed before the online component is released. We anticipate that to occur around the middle of 2009.
For more information contact:
William Burlace
Director, Media Services
03 9224 5288
0401 144 713
William.Burlace@RoyMorgan.com
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
| Magazines |
December 2007 |
December 2008 |
Gain?Loss
% |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
|
4X4 Australia |
0.8 |
133 |
0.8 |
134 |
0 |
|
Adelaide's Child |
0.2 |
35 |
0.2 |
33 |
0 |
|
AFL Record (Apr-Sep) |
1.1 |
184 |
1.3 |
225 |
0.2 |
|
Alpha |
1.9 |
322 |
1.6 |
281 |
-0.3 |
|
APC |
1 |
176 |
1.1 |
183 |
0.1 |
|
Austar |
2.7 |
461 |
2.6 |
447 |
-0.1 |
|
Australian 4WD Action |
1 |
175 |
1 |
179 |
0 |
|
Australian Auto Action |
0.3 |
56 |
0.3 |
51 |
0 |
|
Australian Geographic |
2.7 |
468 |
2.4 |
425 |
-0.3 |
|
Australian Golf Digest |
0.5 |
94 |
0.5 |
91 |
0 |
|
Australian Good Food (from Oct08) |
- |
- |
1.6 |
278 |
- |
|
Australian Good Taste |
3.8 |
655 |
4 |
702 |
0.2 |
|
Australian Gourmet Traveller |
1.7 |
294 |
1.6 |
274 |
-0.1 |
|
Australian Handyman |
0.8 |
136 |
0.9 |
159 |
0.1 |
|
Australian Motorcycle News |
0.8 |
137 |
0.8 |
141 |
0 |
|
Australian PC User |
1.6 |
276 |
1.8 |
316 |
0.2 |
|
Australian Traveller |
0.4 |
65 |
0.3 |
49 |
-0.1 |
|
Belle |
0.6 |
96 |
0.6 |
102 |
0 |
|
Better Homes and Gardens |
9.1 |
1556 |
9.8 |
1710 |
0.7 |
|
Big Issue |
1 |
174 |
0.9 |
153 |
-0.1 |
|
Big League (Apr-Sep) |
0.7 |
118 |
0.5 |
93 |
-0.2 |
|
Bride To Be |
0.5 |
81 |
0.5 |
80 |
0 |
|
Brisbane's Child |
0.3 |
44 |
0.3 |
49 |
0 |
|
BRW |
1 |
168 |
1 |
168 |
0 |
|
Burke's Backyard |
2.6 |
444 |
2.7 |
465 |
0.1 |
|
Cleo |
3.2 |
551 |
2.7 |
476 |
-0.5 |
|
Cosmopolitan |
4 |
685 |
3.6 |
632 |
-0.4 |
|
Cosmos |
0.4 |
67 |
0.4 |
74 |
0 |
|
Country Style |
1.4 |
247 |
1.3 |
221 |
-0.1 |
|
Delicious |
2.8 |
476 |
2.7 |
473 |
-0.1 |
|
Diabetic Living |
1.2 |
210 |
1.1 |
189 |
-0.1 |
|
Dolly |
2.2 |
377 |
2 |
355 |
-0.2 |
|
Donna Hay |
2 |
341 |
2.1 |
367 |
0.1 |
|
Empire |
0.8 |
142 |
0.9 |
159 |
0.1 |
|
English Woman's Weekly |
1 |
179 |
1 |
173 |
0 |
|
Famous |
1.8 |
310 |
1.6 |
277 |
-0.2 |
|
Fast Fours & Rotaries |
0.8 |
140 |
0.9 |
157 |
0.1 |
|
FHM |
1.9 |
332 |
1.6 |
270 |
-0.3 |
|
Fishing World |
1 |
175 |
1 |
181 |
0 |
|
Foxtel Magazine |
6 |
1033 |
6.4 |
1108 |
0.4 |
|
Fresh Water Fishing Aust. |
0.6 |
95 |
0.6 |
103 |
0 |
|
Gardening Australia |
2.9 |
496 |
2.8 |
495 |
-0.1 |
|
Girlfriend |
2 |
339 |
1.8 |
317 |
-0.2 |
|
Golf Australia |
0.5 |
79 |
0.4 |
74 |
-0.1 |
|
Golf Magazine |
0.3 |
52 |
0.3 |
49 |
0 |
|
Good Health & Medicine |
1.8 |
313 |
1.5 |
269 |
-0.3 |
|
Gourmet Traveller Wine |
0.5 |
78 |
0.5 |
91 |
0 |
|
GQ |
0.3 |
56 |
0.2 |
43 |
-0.1 |
|
Grazia (from Sep08) |
- |
- |
1.1 |
193 |
- |
|
Harper's Bazaar |
1.6 |
268 |
1.1 |
188 |
-0.5 |
|
Health Smart |
0.4 |
72 |
0.5 |
92 |
0.1 |
|
Healthy Food Guide |
0.9 |
152 |
0.8 |
138 |
-0.1 |
|
Home Beautiful |
2 |
347 |
1.9 |
333 |
-0.1 |
|
Horizons (WA) (was Road Patrol) |
1 |
173 |
0.3 |
60 |
-0.7 |
|
Hot 4s and Performance Cars |
1 |
171 |
1.1 |
191 |
0.1 |
|
House & Garden |
3.5 |
600 |
3.4 |
583 |
-0.1 |
|
Hyper |
0.4 |
65 |
0.4 |
74 |
0 |
|
Inside Football (Apr-Sep) |
0.4 |
60 |
0.4 |
73 |
0 |
|
Inside Out |
0.8 |
140 |
0.8 |
131 |
0 |
|
Inside Sport |
0.6 |
102 |
0.6 |
109 |
0 |
|
InStyle |
1.6 |
272 |
1.3 |
226 |
-0.3 |
|
Jetstar |
0.9 |
159 |
0.9 |
161 |
0 |
|
Just Cars |
1.4 |
235 |
1.3 |
229 |
-0.1 |
|
Life etc |
0.5 |
81 |
0.4 |
64 |
-0.1 |
|
Limelight |
0.3 |
48 |
0.2 |
39 |
-0.1 |
|
Live To Ride |
0.4 |
75 |
0.4 |
77 |
0 |
|
Luxury Home Design |
0.4 |
68 |
0.3 |
54 |
-0.1 |
|
Madison |
1.5 |
259 |
1.4 |
240 |
-0.1 |
|
Marie Claire |
2.7 |
466 |
3 |
522 |
0.3 |
|
Melbourne's Child |
0.7 |
115 |
0.7 |
117 |
0 |
|
Men's Health |
2 |
350 |
2 |
349 |
0 |
|
Men's Style Australia |
0.4 |
76 |
0.4 |
62 |
0 |
|
Modern Fishing |
0.9 |
153 |
0.9 |
158 |
0 |
|
Modern Wedding |
0.3 |
50 |
0.3 |
56 |
0 |
|
Money Magazine |
1.1 |
187 |
1 |
182 |
-0.1 |
|
The Monthly |
0.4 |
67 |
0.5 |
84 |
0.1 |
|
Mother & Baby |
0.9 |
156 |
1 |
173 |
0.1 |
|
Motor |
1.3 |
230 |
1.1 |
187 |
-0.2 |
|
Motor News (Tas) |
0.4 |
67 |
0.5 |
85 |
0.1 |
|
National Geographic |
4.2 |
724 |
4.2 |
723 |
0 |
|
Nature & Health |
0.4 |
69 |
0.5 |
86 |
0.1 |
|
Net Guide |
0.6 |
95 |
0.6 |
109 |
0 |
|
New Idea |
11.6 |
1987 |
10.9 |
1889 |
-0.7 |
|
New Scientist |
1.4 |
248 |
1.5 |
264 |
0.1 |
|
Notebook |
1.8 |
314 |
1.8 |
307 |
0 |
|
NW |
3.3 |
563 |
2.6 |
458 |
-0.7 |
|
OK (weekly) |
2.3 |
386 |
2.5 |
430 |
0.2 |
|
Open Road (NSW) |
7.3 |
1243 |
6.4 |
1116 |
-0.9 |
|
Optus |
0.7 |
121 |
0.7 |
123 |
0 |
|
Overlander 4WD |
0.5 |
79 |
0.5 |
80 |
0 |
|
Parents |
0.5 |
77 |
0.2 |
43 |
-0.3 |
|
PC Authority |
0.8 |
145 |
1 |
170 |
0.2 |
|
PC PowerPlay |
0.7 |
114 |
0.7 |
120 |
0 |
|
People |
1.1 |
195 |
1.1 |
189 |
0 |
|
Perth's Child |
- |
- |
0.1 |
18 |
- |
|
Picture |
1.2 |
200 |
1.1 |
186 |
-0.1 |
|
PlayStation |
0.7 |
120 |
0.7 |
124 |
0 |
|
Practical Parenting |
0.6 |
106 |
0.7 |
114 |
0.1 |
|
Qantas The Australian Way |
2.6 |
449 |
2.4 |
423 |
-0.2 |
|
Ralph |
2.1 |
365 |
1.8 |
321 |
-0.3 |
|
Reader's Digest Australia |
5.4 |
930 |
5.4 |
935 |
0 |
|
Real Living |
0.7 |
116 |
0.7 |
114 |
0 |
|
Recipes+ |
1 |
174 |
1.6 |
279 |
0.6 |
|
RM Williams Outback |
1.1 |
188 |
1.3 |
231 |
0.2 |
|
Road Ahead (Qld) |
3.3 |
562 |
3.5 |
614 |
0.2 |
|
Rolling Stone |
1.8 |
300 |
1.6 |
286 |
-0.2 |
|
Royal Auto (Vic) |
6.3 |
1083 |
6.2 |
1083 |
-0.1 |
|
Rugby League Week (Apr-Sep) |
1.3 |
227 |
1.1 |
193 |
-0.2 |
|
SA Motor (SA) |
0.9 |
146 |
1.1 |
189 |
0.2 |
|
Shop Til You Drop |
1.1 |
192 |
1.2 |
207 |
0.1 |
|
Slimming & Health |
0.5 |
80 |
0.5 |
83 |
0 |
|
Smart Investor |
1 |
170 |
1.1 |
196 |
0.1 |
|
Soap World |
0.9 |
153 |
0.7 |
130 |
-0.2 |
|
Street Machine |
2.5 |
432 |
2.3 |
403 |
-0.2 |
|
Super Food Ideas |
5.2 |
892 |
5.8 |
1009 |
0.6 |
|
Sydney's Child |
0.7 |
114 |
0.7 |
130 |
0 |
|
Take 5 |
5.2 |
886 |
5.1 |
893 |
-0.1 |
|
That's Life |
6.6 |
1134 |
6.5 |
1125 |
-0.1 |
|
Time |
1.7 |
283 |
1.7 |
290 |
0 |
|
Top Gear (from Sep08) |
- |
- |
2.4 |
410 |
- |
|
Travel + Leisure |
0.4 |
73 |
0.5 |
84 |
0.1 |
|
TV Hits |
1 |
163 |
0.9 |
150 |
-0.1 |
|
TV Soap |
2 |
345 |
1.6 |
279 |
-0.4 |
|
TV Week |
5.4 |
917 |
4.9 |
854 |
-0.5 |
|
Two Wheels |
0.6 |
104 |
0.5 |
95 |
-0.1 |
|
Unique Cars |
1.5 |
258 |
1.3 |
233 |
-0.2 |
|
Virgin Blue Voyeur |
1.9 |
331 |
1.9 |
326 |
0 |
|
Vogue Australia |
2 |
337 |
2 |
344 |
0 |
|
Vogue Entertaining & Travel |
0.9 |
161 |
1 |
166 |
0.1 |
|
Vogue Living |
1 |
163 |
0.9 |
159 |
-0.1 |
|
Wealth Creator Magazine |
0.4 |
62 |
0.3 |
53 |
-0.1 |
|
Weight Watchers |
1 |
170 |
0.9 |
160 |
-0.1 |
|
WellBeing |
0.9 |
151 |
0.7 |
122 |
-0.2 |
|
Western Australian Business News (WA) |
- |
- |
0.2 |
41 |
- |
|
Wheels |
2.4 |
413 |
2.4 |
411 |
0 |
|
Who |
4.5 |
763 |
4.4 |
757 |
-0.1 |
|
Woman's Day |
14.1 |
2416 |
12.9 |
2240 |
-1.2 |
|
Women's Health |
- |
- |
1.9 |
338 |
- |
|
Women's Health & Fitness |
0.7 |
113 |
0.9 |
149 |
0.2 |
|
Women's Weekly |
15.3 |
2621 |
12.9 |
2236 |
-2.4 |
|
Xbox 360 |
0.7 |
115 |
0.7 |
127 |
0 |
|
Your Garden |
1 |
177 |
1.1 |
198 |
0.1 |
|
Zoo Weekly |
2.9 |
494 |
3.2 |
554 |
0.3 |
|
| |
Mon-Fri |
Mon-Fri |
Sat |
Sat |
Sun |
Sun |
| |
Dec 2007 |
Dec 2008 |
Dec 2007 |
Dec 2008 |
Dec 2007 |
Dec 2008 |
| Newspapers |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
|
National |
|
The Australian |
485 |
436 |
840 |
895 |
- |
- |
|
Aust. Financial Review |
265 |
275 |
149 |
183 |
- |
- |
|
NSW |
|
|
|
|
- |
- |
|
Daily Telegraph |
1177 |
1097 |
975 |
906 |
- |
- |
|
Sydney Morning Herald |
942 |
872 |
1204 |
1114 |
- |
- |
|
Sunday Telegraph |
- |
- |
- |
- |
1749 |
1695 |
|
The Sun-Herald |
- |
- |
- |
- |
1365 |
1258 |
|
MX |
92 |
113 |
- |
- |
- |
- |
|
Newcastle Herald |
135 |
138 |
202 |
198 |
- |
- |
|
Illawarra Mercury |
76 |
73 |
94 |
100 |
- |
- |
|
Canberra Times |
106 |
93 |
166 |
152 |
98 |
94 |
|
VIC |
|
|
|
|
|
|
|
Herald Sun |
1484 |
1449 |
1418 |
1450 |
- |
- |
|
The Age |
767 |
707 |
949 |
967 |
- |
- |
|
Sunday Herald Sun |
- |
- |
- |
- |
1542 |
1543 |
|
The Sunday Age |
- |
- |
- |
- |
722 |
727 |
|
MX |
141 |
126 |
- |
- |
- |
- |
|
Geelong Advertiser |
79 |
79 |
128 |
114 |
- |
- |
|
QLD |
|
|
|
|
|
|
|
Courier-Mail |
622 |
640 |
871 |
841 |
- |
- |
|
The Sunday Mail |
- |
- |
- |
- |
1440 |
1344 |
|
MX |
35 |
46 |
- |
- |
- |
- |
|
Cairns Post |
81 |
86 |
110 |
107 |
- |
- |
|
Gold Coast Bulletin |
100 |
119 |
148 |
160 |
- |
- |
|
Townsville Bulletin |
79 |
81 |
101 |
110 |
- |
- |
|
SA |
|
|
|
|
|
|
|
Adelaide Advertiser |
521 |
496 |
675 |
631 |
- |
- |
|
Sunday Mail |
- |
- |
- |
- |
753 |
709 |
|
WA |
|
|
|
|
|
|
|
West Australian |
588 |
561 |
911 |
868 |
- |
- |
|
Sunday Times |
- |
- |
- |
- |
816 |
803 |
|
Tasmania |
|
|
|
|
|
|
|
The Mercury |
120 |
110 |
148 |
145 |
- |
- |
|
The Examiner |
84 |
83 |
97 |
98 |
- |
- |
|
The Advocate |
56 |
56 |
59 |
63 |
- |
- |
|
Sunday Tasmanian (Tas) |
- |
- |
- |
- |
138 |
130 |
|
Sunday Examiner |
- |
- |
- |
- |
103 |
103 |
|
Northern Territory |
|
|
|
|
|
|
|
Northern Territory News |
44 |
47 |
58 |
55 |
- |
- |
|
Sunday Territorian |
- |
- |
- |
- |
47 |
40 |
|
| Newspaper Insert Magazines |
Dec 2007 |
Dec 2008 |
|
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
Gain/Loss
% |
|
Wish |
0.7 |
121 |
0.6 |
102 |
-0.1 |
|
Weekend Australian Magazine |
4.9 |
844 |
5.2 |
905 |
0.3 |
|
Financial Review Magazine |
1.5 |
254 |
1.5 |
269 |
0 |
|
Boss |
1.1 |
179 |
1 |
179 |
-0.1 |
|
Good Weekend (NSW & Vic) |
10.1 |
1726 |
10 |
1740 |
-0.1 |
|
Sunday Magazine (NSW & Vic) |
12.4 |
2114 |
12.2 |
2123 |
-0.2 |
|
Sunday Life (NSW & Vic) |
8 |
1360 |
7.6 |
1317 |
-0.4 |
|
Sydney Magazine |
3.2 |
544 |
2.8 |
480 |
-0.4 |
|
Age Melbourne Magazine |
2 |
344 |
2.1 |
366 |
0.1 |
|
GT (Geelong Today) (Vic) |
0.3 |
47 |
0.2 |
36 |
-0.1 |
|
Adelaide Magazine |
0.9 |
153 |
1 |
167 |
0.1 |
|
Sun-Herald Television (NSW) |
4.5 |
772 |
4.4 |
773 |
-0.1 |
|
Sunday Telegraph TV Guide (NSW) |
7.1 |
1220 |
6.9 |
1192 |
-0.2 |
|
Sunday Herald Sun TV Guide (Vic) |
6.9 |
1171 |
6.5 |
1132 |
-0.4 |
|
Qweekend (Qld) |
3 |
520 |
3.3 |
578 |
0.3 |
|
Sunday Mail TV Guide (Qld) |
6.5 |
1117 |
5.9 |
1026 |
-0.6 |
|
Paradise (Qld) |
0.5 |
78 |
0.5 |
90 |
0 |
|
Cairns Eye (Qld) |
0.3 |
44 |
0.4 |
66 |
0.1 |
|
Townsville Eye (Qld) |
0.3 |
45 |
0.3 |
53 |
0 |
|
Sunday Mail TV Guide (SA) |
3.8 |
645 |
3.4 |
596 |
-0.4 |
|
Sunday Times TV Guide (WA) |
3.9 |
662 |
3.7 |
652 |
-0.2 |
|
STM - Sunday Times Magazine (WA) |
3.2 |
542 |
3 |
525 |
-0.2 |
|
Seven Days (WA) |
3.3 |
571 |
3.6 |
627 |
0.3 |
|
WestWeekend Magazine (WA) (from Oct07) |
2.8 |
486 |
2.9 |
509 |
0.1 |
|
|
