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Click here to purchase the latest detailed Roy Morgan new car intender profiles

The Roy Morgan Automotive Leading Indicators for March 2009 shows 3.4% (557,000) of people 18 years and older (excluding Fleet, Government and Rental Buyers) intend to buy a new car in the next 12 months. This is down marginally on the February 2009 figure of 3.5% (572,000) but up from the five year low of 3.0% (486,000 people) recorded in December 2008.

The number of Australians intending to buy a new car in the next four years is 12.1% (1,987,000). This is the strongest result since October 2008 yet well below the recent high of 14.1% recorded in July 2008.

Source New Vehicle Intention: Roy Morgan Single Source (Australia); January 2002 —March 2009.

Base: Australian People 18+ n= 378,781 (average monthly sample n=4,354)

Norman Morris, Industry Communications Director, Roy Morgan Research, says: 

“Whilst intention to purchase a new car in the next one year has fallen marginally, it is promising to note intention to purchase a new car in the next four years has increased to the highest level since the weak results of late 2008 and early 2009”

“Low levels of new car buying intention are consistent with the drop in Roy Morgan Consumer Confidence rating which has spent the first three months of 2009 well below the corresponding monthly figures recorded in 2008, suggesting no short term sign of a recovery in new car sales volume”

“The Roy Morgan April Early Indicators — due for release May 19, 2009 — will provide further perspective on the outlook for the Australian automotive industry, particularly when viewed in conjunction with the complete Roy Morgan Automotive Early Indicators Report which will soon be available for purchase”

For detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Early Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase - visit the Roy Morgan Online Store: https://store.roymorgan.com/Australia-Automotive/

For comments or further detail, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com - Telephone: +61 (03) 9224 5172

Ben Pilkington — Account Services Director Automotive

Email: Ben.Pilkington@roymorgan.com - Telephone: +61 (03) 9224 5187

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. 

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

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