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Consideration for Qantas at 61% is higher than any other airline, but is down 4% (from 65% 12 months ago) according to the Roy Morgan Overseas Business Traveller Monitor for March 2009.

A growing percentage of overseas business travellers are considering Emirates for their next overseas business trip (up from 8% in year ended March 2001 to 30% in year ended March 2009). Singapore Airlines is also increasing in consideration from 30% to 45%.

Other airlines that have shown real improvement in the last 12 months include Air New Zealand, Cathay Pacific, Malaysia Airlines and Virgin Atlantic.

The Roy Morgan Overseas Business Traveller Monitor has been tracking the preferences, behaviour, and attitudes of overseas business travellers for almost a decade.  Each year a nationwide sample of approximately 500 people who have travelled overseas for business in the past 12 months are interviewed as part of Roy Morgan Single Source. The study also includes information on these overseas business travellers’ media usage, as well as their activities and interest in all aspects of life.

Michele Levine, CEO, Roy Morgan Research, says:

“Qantas remains the top of the list for overseas business travellers when it comes to considering their next trip.  However, there is clear evidence of a weakening in that position, as other airlines gain share of the overseas business travellers consideration set.

“With new long-haul aeroplanes, alternative routes to New York and London are viable, and Qantas has real competition.  For instance, Melbourne/Sydney to New York via Singapore, Hong Kong or Japan is now a very real alternative to going via Los Angeles.

“This is particularly so in business class where people can sleep, and would probably prefer a few extra hours on a plane to a long wait and cumbersome security procedures at LAX.

“Emirates has shown the greatest increase in overseas business travellers’ consideration coming from 8% in 2001 to 30% in 2009.

“The next Roy Morgan Overseas Business Traveller Monitor will show the impact in overseas business travellers’ consideration following the changes in the Qantas Frequent Flyer system. 

“Roy Morgan detailed profiles of overseas business travellers will assist airlines and the travel industry to better understand and target this important market.”

For the full report on 24 airlines over nine years, and a detailed profile of Overseas Business Travellers or Overseas Leisure Travellers visit the Roy Morgan Online Store:

https://store.roymorgan.com/Australia-Business-Travellers.

For comments or further detail, please contact:

Michele Levine, Chief Executive

Email: Michele.Levine@roymorgan.com - Telephone: +61 (03) 9224 5215

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
5,000	±1.4	±1.2	±0.8	±0.6
50,000	±0.4	±0.4	±0.3	±0.2

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