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Click here to purchase the latest detailed Roy Morgan Automotive Early Indicators Report

The Roy Morgan Automotive Early Indicators for April 2009 shows 3.9% (649,000) of people 18 years and older intend to buy a new car in the next 12 months (excluding Fleet, Government and Rental Buyers). This is well above the March 2009 figure of 3.4% (557,000) and significantly above the five year low of 3.0% (486,000 people) recorded in December 2008. 

The number of Australians intending to buy a new car in the next four years is 11.7% (1,944,000), down on the March 2009 figure of 12.1% (1,987,000).

 

 

Source: Roy Morgan Single Source (Australia); January 2002 - April 2009

Base: Australian People 18+ n= 382,927 (average monthly sample n=4,559)

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Gains in the percentage of people intending to buy a new vehicle in the next 12 months are a positive for the Australian automotive industry, which has been one of the hardest hit industries and continues to operate in a highly challenging consumer environment.

“These figures coincide with gains in The Roy Morgan Consumer Confidence Index, which increased strongly in April 2009, to sit above the previous month and above the same month of the previous year. (Roy Morgan April 2009 Monthly Consumer Confidence)

“Despite a gain in the percentage of people intending to buy a new car in the next twelve months, the last nine months has seen a notable decline in the proportion of people intending to buy a new car in the next four years, indicating a great volume of consumers are uncertain about their longer term spending capacity.

 

For a detailed profile of Intending New Car Buyers or the Roy Morgan Automotive April Early Indicators Report which is now available, visit the Roy Morgan Online Store. Also available is the quarterly Roy Morgan Early Indicator Report which provides a more comprehensive analysis of the market - visit the Roy Morgan Online Store: https://store.roymorgan.com/automotive-early-indicator-report

For comments or further detail, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com - Telephone: +61 (03) 9224 5172

Ben Pilkington — Account Services Director Automotive

Email: Ben.Pilkington@roymorgan.com - Telephone: +61 (03) 9224 5187

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. 

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

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