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Click here to purchase the latest detailed Roy Morgan Automotive Early Indicators Report

An estimated 611,000 Australians intend to buy a new car in the next 12 months (excluding Fleet, Government and Rental Buyers) according to the Roy Morgan Automotive Early Indicators for May 2009. This is below the strong April 2009 figure of 666,000 but remains significantly above the five year low of 489,000 recorded in December 2008.

The number of Australians intending to buy a new car in the next four years is 2,057,000, up on the April 2009 figure of 2,016,000.

Source: Roy Morgan Single Source (Australia); January 2002 — May 2009

Base: Australians aged 14+ n= 412,905 (average monthly sample n=4,639)

 

To ensure complete coverage of longer term new car buying intention, these

 figures cover Australians aged 14+ (earlier releases covered Australians aged 18+)

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The fall in intention to buy a new car in the next year comes after the strong gains recorded in April 2009.

“These figures point to a challenging sales environment, at least in the near term and are positive only in that they demonstrate we are some way past the sluggish lows of late 2008. However, there remains ongoing consumer reluctance to make major financial commitments.

“The Roy Morgan Consumer Confidence Rating rose steadily throughout May 2009 and importantly rose clearly above 100 - the point where the number of Optimists exceeds Pessimists, yet sits well below the levels recorded during the strong sales year of 2007. Latest weekly Roy Morgan Consumer Confidence for June 13/14, 2009 — 108.8 (Up from 97.3 on May 2/3, 2009)

“The complete Roy Morgan Automotive Early Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

For detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Early Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase - visit the Roy Morgan Online Store: https://store.roymorgan.com/automotive-early-indicator-report

For comments or further detail, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com - Telephone: +61 (03) 9224 5172

Ben Pilkington — Account Services Director Automotive

Email: Ben.Pilkington@roymorgan.com - Telephone: +61 (03) 9224 5187

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. 

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

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