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Roy Morgan Readership estimates for New Zealand for the 12 months to
September 2009


Article No. 966 - November 24, 2009

Click here to access the Roy Morgan Research Online Store where you are able to purchase detailed profiles of New Zealand newspaper and magazine readers.

 
  October 2007 -
September 2008
October 2008 -
September 2009
   
  % of
Population
14+
Readership
('000s)
% of
Population
14+
Readership
('000s)
% of
Population 14+
Gain/Loss
Readership
('000s)
Gain/Loss
 
Magazines
 
MASS WOMEN'S MAGAZINES

Australian Women's Weekly NZ Edition

10.9 364 9.5 324 -1.4 -40

NZ Woman's Weekly

13.5 450 11.7 397 -1.8 -53

NZ Woman's Day

18.2 607 16.4 556 -1.8 -51

New Idea (NZ)

9.6 319 8 271 -1.6 -48

Next

6.5 219 5.5 186 -1 -33

That's Life

4.9 165 5.3 180 0.4 15
WOMEN'S LIFESTYLE MAGAZINES

Cleo NZ

1.8 59 1.3 44 -0.5 -15

Cosmopolitan (Australian Edition)

2 68 1.6 55 -0.4 -13

English Woman's Weekly

0.7 23 0.6 20 -0.1 -3

Lucky Break

n/a n/a 2.7 92 n/a n/a

Mindfood

n/a n/a 1.3 43 n/a n/a

Notebook

0.6 20 0.5 15 -0.1 -5

NW

2.4 80 2.2 73 -0.2 -7

OK!

2.5 85 2.2 73 -0.3 -12
WOMEN'S FASHION MAGAZINES

Marie Claire (Australian Edition)

1.6 53 0.9 29 -0.7 -24

NZ Fashion Quarterly

2.2 75 1.5 51 -0.7 -24

Simply You

1.6 53 1 34 -0.6 -19

Vogue Australia

0.8 28 0.6 20 -0.2 -8

Bride & Groom (NZ edition)

1.5 49 1.3 43 -0.2 -6

Cosmopolitan Bride

n/a n/a 0.4 15 n/a n/a

NZ Weddings

1.1 36 1 33 -0.1 -3
YOUTH MAGAZINES

Creme

1.4 46 2 67 0.6 21

Dolly

1.3 45 1.6 55 0.3 10

Girlfriend

2 66 2.4 82 0.4 16

Tearaway

1 35 0.6 20 -0.4 -15
HOME & GARDEN MAGAZINES

Australian Home Beautiful

0.6 19 0.3 11 -0.3 -8

Australian House & Garden

1 34 0.7 24 -0.3 -10

Better Homes and Gardens

1.9 64 2 66 0.1 2

Inside Out

0.4 13 0.3 11 -0.1 -2

NZ Gardener

5 167 5.4 182 0.4 15

NZ Lifestyle Block (incorporating Growing Today) (from Dec08)

n/a n/a 1.9 65 n/a n/a

Home NZ (was NZ Home & Entertaining)

1.5 50 0.9 32 -0.6 -18

NZ House & Garden

10.9 364 9.1 309 -1.8 -55

NZ Trends Design Series

2.2 73 2.5 85 0.3 12

Urbis

1.3 43 1.1 36 -0.2 -7

Weekend Gardener

2.4 79 2.6 89 0.2 10

Your Home & Garden

3.8 128 3.4 115 -0.4 -13

Houses NZ

1 33 1 34 0 1

Habitat

1.4 48 1.5 51 0.1 3
FOOD & ENTERTAINMENT MAGAZINES

Cuisine

6.9 231 5.6 189 -1.3 -42

Delicious

0.8 25 0.8 27 0 2

Dish

1.7 57 1.8 62 0.1 5

Donna Hay

1 35 0.8 26 -0.2 -9

Essentially Food (New World store magazine)

2.3 78 1.7 57 -0.6 -21

Foodtown Magazine

4.1 137 3.9 132 -0.2 -5

Super Food Ideas

n/a n/a 0.5 17 n/a n/a

Taste

3.8 126 3.2 109 -0.6 -17

NZ Woman's Weekly Julie Le Clerc Magazine

1.3 42 1.1 38 -0.2 -4
HEALTH & FAMILY MAGAZINES

Healthy Food Guide

3.3 109 5.2 175 1.9 66

Healthy Options

1.1 36 1 34 -0.1 -2

Kiwi Parent

0.6 21 0.6 21 0 0

Little Treasures

3.6 121 2.9 99 -0.7 -22

Littlies

2.1 70 1.9 66 -0.2 -4

Parenting Magazine

1.7 57 1.5 52 -0.2 -5

Tots to Teens

1.9 64 1.9 65 0 1

Women's Health (from Feb09)

n/a n/a 1.3 45 n/a n/a
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS

Chartered Accountants Journal

0.7 23 0.7 25 0 2

Management

n/a n/a 0.4 13 n/a n/a

National Business Review

2 67 2.1 73 0.1 6

NZ Business

0.6 20 0.5 17 -0.1 -3

New Zealand Investor

n/a n/a 0.5 17 n/a n/a

Time

2.9 97 2.2 76 -0.7 -21

KiaOra (Air New Zealand inflight magazine)

5.3 177 3.8 130 -1.5 -47

Qantas

1.2 40 1 34 -0.2 -6
MEN'S LIFESTYLE MAGAZINES

FHM (Australian Edition)

1.9 63 2 67 0.1 4

M2

0.5 18 0.6 20 0.1 2

Ralph

1.1 36 1.3 43 0.2 7

NZ Truth

0.7 23 0.6 20 -0.1 -3
FARMING PUBLICATIONS

Agtrader (free with Straight Furrow)

2.4 79 2 68 -0.4 -11

Central Districts Farmer

0.6 21 0.5 15 -0.1 -6

Country-Wide Northern

1.1 37 1.3 46 0.2 9

Country-Wide Southern

0.9 31 0.7 23 -0.2 -8

TOTAL Country-Wide

2 65 2 69 0 4

Dairyman

1 34 1.2 39 0.2 5

Farm Trader

0.8 27 0.7 25 -0.1 -2

Lifestyle Farmer

0.7 24 1 34 0.3 10

NZ Dairy Exporter

1.3 45 1.2 41 -0.1 -4

NZ Dairying Today

0.8 27 0.9 31 0.1 4

NZ Farmers Weekly

4.1 138 4.3 144 0.2 6

Rural News

3.8 125 3.6 121 -0.2 -4

Straight Furrow

3.7 125 4 135 0.3 10
COMPUTING, GAMING & INFO TECH MAGAZINES

NZ NetGuide

1.9 63 1.3 44 -0.6 -19

NZ PC World

2.1 68 1.9 65 -0.2 -3
GENERAL MAGAZINES

Consumer

5 168 4.4 150 -0.6 -18

D-Photo

0.5 17 0.5 17 0 0

Investigate

1.1 37 0.8 29 -0.3 -8

National Geographic

4.5 150 3.6 124 -0.9 -26

NZ Geographic

2.2 73 2.1 71 -0.1 -2

North & South

4.8 159 3.4 115 -1.4 -44

Reader's Digest

7.3 243 5.9 200 -1.4 -43

Travel + Leisure

n/a n/a 0.9 29 n/a n/a

Grapevine

1.9 63 2.2 74 0.3 11

Mana

0.8 25 0.8 25 0 0

Metro

2 68 1.3 44 -0.7 -24

NZ Life & Leisure

1.3 43 1.2 42 -0.1 -1

NZ Listener

7.8 259 6.9 233 -0.9 -26

Who

1 33 1 33 0 0

Art News NZ

0.9 29 0.7 25 -0.2 -4

Heritage NZ

1.8 59 1.2 42 -0.6 -17

Animals' Voice

0.8 28 0.7 22 -0.1 -6

Wilderness

0.9 29 0.8 26 -0.1 -3

Pet NZ

1.2 40 1.1 38 -0.1 -2

Trade & Exchange

1.2 40 1.5 51 0.3 11

Avenues

1.1 38 0.9 29 -0.2 -9
MUSIC & MOVIE MAGAZINES

Empire

0.6 22 0.5 17 -0.1 -5

Real Groove

0.9 30 0.6 22 -0.3 -8

Rip It Up

1 34 0.6 19 -0.4 -15
TV MAGAZINES

SkyWatch

15.1 504 13.9 473 -1.2 -31

TV Guide

13 435 11.8 399 -1.2 -36
NEWSPAPER INSERTED MAGAZINES

Business Herald

7 235 7.5 255 0.5 20

Canvas

11.7 389 9.6 326 -2.1 -63

Sunday Magazine

12.5 416 10.5 355 -2 -61

View

5.2 175 4.5 152 -0.7 -23

Stars

3.1 104 2.4 83 -0.7 -21

Your Weekend (from Nov08)

n/a n/a 9 306 n/a n/a
NEWSPAPER LIFTOUTS/SECTIONS

Time Out (New Zealand Herald)

9.9 329 7.6 259 -2.3 -70

Travel (New Zealand Herald)

6.1 202 5.5 186 -0.6 -16

Viva (New Zealand Herald)

7.2 241 6.1 206 -1.1 -35
SPORTS MAGAZINES

The Cut

0.6 21 0.3 12 -0.3 -9

Fitness Life

0.7 23 0.6 20 -0.1 -3

NZ Fitness

0.7 23 0.6 20 -0.1 -3

NZ Golf Magazine

0.6 21 0.8 28 0.2 7

NZ Horse & Pony

0.8 28 0.9 30 0.1 2

Kiwi Surf

0.6 21 0.5 17 -0.1 -4

NZ Surfing

0.8 27 0.8 26 0 -1

NZ Outdoor

0.8 27 1 33 0.2 6

NZ Rod & Rifle

1.8 59 1.6 55 -0.2 -4

NZ Rugby World

1.2 41 1.5 50 0.3 9

Rugby News

0.9 30 1.3 44 0.4 14

Rugby League Week (Australian Edition)

0.7 23 0.9 32 0.2 9
MOTORING MAGAZINES

AA Directions

19 633 18.2 617 -0.8 -16

BMW Magazine

0.8 25 0.4 15 -0.4 -10

Kiwi Rider

0.9 31 1 34 0.1 3

Buy, Sell & Exchange

1.6 53 1.6 54 0 1

Car Dealer

0.8 27 0.8 29 0 2

Hot 4s

0.7 25 0.7 25 0 0

NZ Autocar

1.5 49 1.7 58 0.2 9

NZ Classic Car

1.7 56 1.5 51 -0.2 -5

NZ Hot Rod

1 32 0.9 29 -0.1 -3

NZ Motorhomes Caravans & Destinations

0.9 31 0.8 26 -0.1 -5

NZ Performance Car

2.5 82 2.2 73 -0.3 -9

NZV8

1.1 38 1 32 -0.1 -6

Street Machine

1.1 36 1 33 -0.1 -3

Top Gear NZ

1.7 58 1.8 62 0.1 4

Fast Fours & Rotaries

1.1 37 1 34 -0.1 -3

Motor Buyers Guide

0.5 16 0.7 25 0.2 9
MOTORCYCYLE, BOAT & TRUCK MAGAZINES

Boating NZ

1.7 56 1.5 49 -0.2 -7

Deals on Wheels

0.6 20 0.5 19 -0.1 -1

NZ Truck & Driver

1 33 0.8 27 -0.2 -6

NZ Trucking

0.9 29 1 33 0.1 4

Motorcycle Trader & News (NZ)

n/a n/a 0.6 22 n/a n/a
FISHING MAGAZINES

Fish & Game NZ

2.6 88 2.4 82 -0.2 -6

NZ Fishing News

2.7 90 2.4 81 -0.3 -9

NZ Fishing World

1.5 49 1.7 56 0.2 7
REAL ESTATE MAGAZINES

Property Press

8.1 272 6.7 228 -1.4 -44

Real Estate

3.9 131 3 103 -0.9 -28

NZ Property Magazine

1 33 1.2 39 0.2 6
 
Newspapers
Daily Newspapers
October 2007-
September 2008
Readership ('000s)
October 2008-
September 2009
Readership ('000s)
Readership ('000s)
Gain/Loss

New Zealand Herald (M-Sa av)

681 624 -57

Dominion Post (M-Sa av)

332 305 -27

Northern Advocate (M-Sa av)

43 43 0

Waikato Times (M-Sa av)

134 123 -11

Bay of Plenty Times (M-Sa av)

74 70 -4

Daily Post (M-Sa av)

32 31 -1

Gisborne Herald (M-Sa av)

23 29 6

Taranaki Daily News (M-Sa av)

68 69 1

Wanganui Chronicle (M-Sa av)

39 32 -7

Hawkes Bay Today (M-Sa av)

71 68 -3

Manawatu Standard (M-Sa av)

61 48 -13

Horowhenua-Kapiti Chronicle (M-Sa av)

16 10 -6

Wairarapa Times-Age (M-Sa av)

21 19 -2

The Press (M-Sa av)

252 245 -7

Otago Daily Times (M-Sa av)

124 108 -16

Nelson Mail (M-Sa av)

40 43 3

Marlborough Express (M-F av)

26 23 -3

Greymouth Evening Star (M-Sa av)

14 11 -3

Ashburton Guardian (M-Sa av)

12 16 4

Timaru Herald (M-Sa av)

37 36 -1

Southland Times (M-Sa av)

73 69 -4
Sunday Newspapers
October 2007-
September 2008
Readership ('000s)
October 2008-
September 2009
Readership ('000s)
Readership
('000s)
Gain/Loss

Sunday Star Times

641 561 -80

Sunday News

250 230 -20

Herald on Sunday

318 296 -22
Community Newspapers
October 2007-
September 2008
Readership ('000s)
October 2008-
September 2009
Readership ('000)
Readership
('000s)
Gain/Loss

All Community Newspapers

2,277 2,186 -91

Auckland Community Newspapers

810 816 -6

Waikato Community Newspapers

177 150 -27

Northland Community Newspapers

60 68 8

Bay of Plenty/ Hawkes Bay Community Newspapers

251 241 -10

Central Community Newspapers

218 212 -6

Wellington Community Newspapers

253 237 -16

South Island Community Newspapers

543 494 -49

 


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