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| COMPANY ONLINE STORE PRODUCTS SERVICES INDUSTRIES MORGAN POLL PAPERS PRESS RELEASES CONSUMER CONFIDENCE READERSHIP UNEMPLOYMENT THE REACTOR CAREERS | ||||
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Traditionally Roy Morgan Newspaper Readership estimates are presented and compared ‘year-on-year’. However, a comparison of the latest Roy Morgan Readership figures (12 months to September 2009) with those of a year ago (12 months to September 2008), is a very harsh comparison. The year to September 2008 was the boom before the Global Financial Crisis (GFC) while the latest figures include the 12 months of GFC. Moreover, in the latest 12 months data the Roy Morgan Readership estimates excluded ‘online only’ reading of newspapers. In previous years, and until June 2008, the Roy Morgan Readership survey did not specifically separate or exclude from the estimates readers who only read the newspaper online. More insight about the ‘state of newspapers’ can be gleaned by comparing the most recent data (12 months to September 2009) with the last released data (12 months to June 2009). The methodology was consistent for both periods and both include the tumultuous period of the GFC. A comparison of the most recent survey periods shows newspapers have largely held their own — although some increased and some decreased. Clearly this is a much better situation than is seen overseas and especially in the US.
For comments or further detail, please contact:
Michele Levine, Chief Executive Officer Email: Michele.Levine@roymorgan.com Telephone: +61 (3) 9224 5215 Mobile +61 411 129 093
William Burlace, Director Media Services Email: William.Burlace@roymorgan.com Telephone: +61 (3) 9224 5288
About Roy Morgan Research: Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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