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Click here to purchase the latest detailed Roy Morgan Automotive Leading Indicator Report

According to the Roy Morgan Automotive Leading Indicators for November 2009 an estimated 589,000 Australians intend to buy a new car in the next 12 months (excluding Fleet, Government and Rental Buyers). This is up on the low October 2009 figure of 519,000, back to the September 2009 figure of 592,000.

The number of Australians intending to buy a new car in the next four years is 2,016,000. This is up on the low October 2009 figure of 1,840,000, and ahead of the September figure of 1,964,000.

Source: Roy Morgan Single Source (Australia); January 2002 - November 2009

Base: Australians aged 14+ n=439,101 (average monthly sample n=4,622)

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

"These figures represent a healthy increase in both short and longer term new car buying intention and coincide with the strong new car sales figures recorded in November.

“The volume markets of Victoria and New Sales Wales each recorded strong gains in new car buying intention.

“At brand level, intention to buy a new Toyota in the next twelve months was at its highest point since August 2008 and intention to buy a new Toyota in the next four years was at the highest level since February 2009 — both positive indicators for a brand that has recently struggled to maintain earlier growth.

“On the back of last months decline, it’s also positive to note that short and longer term new car buying intention have both lifted among those with mortgages (who account for around 39% of the private new car market), showing they have not been deterred by consecutive increases in interest rates by the Reserve Bank of Australia.

“The Roy Morgan Consumer Confidence Rating in late November 2009 remained stable at 125.6, but has dropped slightly in December, now at 122.4 on December 13/14, 2009.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

For detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase - visit the Roy Morgan Online Store: http://www.roymorganonlinestore.com/Browse/Australia/Automotive/Leading-Indicator-Report.aspx

For comments or further detail, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com

Telephone: +61 (3) 9224 5172; Mobile: +61 402 014 474

Ben Pilkington — Account Services Director Automotive

Email: Ben.Pilkington@roymorgan.com - Telephone: +61 (3) 9224 5187

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. 

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

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