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Click here to purchase detailed Roy Morgan "Target Profiles" of customers of each of Australia's liquor retailers

Preliminary results from the latest Roy Morgan Liquor Retailing Report for the liquor retailers show Dan Murphy’s and 1St Choice both had small declines in Customer Satisfaction in the September result but they continue to rate significantly above each of the other liquor retailers.

Among Dan Murphy’s customers 91.3% (down 1.1% since June ‘09) were satisfied, closely followed by 1ST Choice with 89.8% (down 0.9% Since June ‘09). There remains a large gap to the next group of stores led by LiquorLand (81.5%), who have taken over the third position and BWS at 80.2%, who have dropped to fourth position. Woolworths’ Liquor continued its improvement at 77% for the 12 months’ average to September 2009.

Satisfaction of customers with their usual liquor store

Roy Morgan Single Source (Australia): January 2006 - September 2009. Sample: Customers who usually shop at each store. In the 12 Months to September ’09 - Usually shop at Dan Murphy’s n=1,719.Usually shop at 1st Choice n=381. Usually shop at Liquorland n=1,402. Usually shop at BWS n=944. Usually shop at Woolworths* liquor n=1333. * Woolworths’ liquor also includes both Woolworths’ liquor and Safeway liquor.

Norman Woodcock, Director of Business Development, Roy Morgan Research, says:

“These preliminary results from the soon to be released Liquor Retailing report clearly highlight that customers love the big store format of Dan Murphy’s and 1ST Choice, despite the small decline in customer satisfaction in the latest period. 

"Range and value are two key factors driving their success, with proximity to home another driver. It’s therefore not surprising to see so many new store openings for Dan Murphy’s and 1St Choice, which is also driving their growth. Both stores are showing significant growth in their customer numbers and market share, whereas customer numbers for LiquorLand and Woolworths’ Liquor are flat at best.

"The Liquor Retailing Report, due to be released later in February, will show a decline in customer numbers and market share for LiquorLand and Woolworths’ Liquor as more and more customers move to the warehouse/liquor barn format of Dan Murphy’s and 1ST Choice.”

For the detailed Roy Morgan target profiles of each of the liquor retailers.

Please click on this link to the Roy Morgan Online Store.

http://www.roymorganonlinestore.com/Browse/Australia/Retail.aspx

For comments or further detail, please contact:

Norman Woodcock, Director of Business Development

Email: Norman.Woodcock@roymorgan.com

Telephone: +61 (3) 9224 5236 Mobile +61 413 274 679

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