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In an Australian first, Foxtel’s dedicated 24-hour streamed Vancouver 2010 channels will be available to Telstra’s Next G customers.

Almost half of all Australians 14+ (an estimated 8.7 million people) watch Olympic Games on TV ‘always or occasionally’ according to Roy Morgan Research Sponsorship Monitor. However less than 1% of mobile phone users watch streaming TV or video on their phone, although the percentage of Next G subscribers is naturally higher.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“This is a great challenge or opportunity for Telstra. The questions are: Will existing Telstra Next G customers who are already using their mobile phone to go online watch the Winter Olympics via their mobile phone?  Will the Winter Olympics encourage those who have the technology, but have not yet used it, to go online on their mobile phone?  Will people switch to Telstra Next G to get Winter Olympics coverage? Will Foxtel’s dedicated 24-hour coverage by mobile phone expand the audience for the Winter Olympics?”

Some 52.3% of Telstra mobile phone users (an estimated 3.2 million people) watch the Olympic Games ‘always or occasionally’, and they are more likely to do so than the average mobile phone user (50.7%).

Chart 1: Mobile Phone users who watch the Olympic Games ‘always or occasionally’

Base: Main users of a mobile phone who know their service provider October 2008 - September 2009.
Source: Roy Morgan Single Source (n=15,058).

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About Roy Morgan Research

These findings are derived from Roy Morgan Research Single Source data. Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom.

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 60 years’ experiences in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on telecommunications & financial behaviour, readership, voting intentions and consumer confidence.

Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

For comments or further information, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com

Telephone: +61 (03) 9224 5172; Mobile: +61 402 014 474

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