| |
January 2007 -
December 2008 |
January 2008 -
December 2009 |
|
|
| |
% of
Population
14+ |
Readership
('000s) |
% of
Population
14+ |
Readership
('000s) |
% of
Population 14+
Gain/Loss |
Readership
('000s)
Gain/Loss |
| |
| Magazines |
| |
| MASS WOMEN'S MAGAZINES |
|
|
Australian Women's Weekly NZ Edition |
10.7 |
357 |
9.4 |
322 |
-1.3 |
-35 |
|
NZ Woman's Weekly |
13.2 |
440 |
11.5 |
391 |
-1.7 |
-49 |
|
NZ Woman's Day |
17.5 |
587 |
16 |
548 |
-1.5 |
-39 |
|
New Idea (NZ) |
9.3 |
311 |
8.1 |
275 |
-1.2 |
-36 |
|
Next |
6.5 |
218 |
5.1 |
175 |
-1.4 |
-43 |
|
That's Life |
5.2 |
173 |
5.6 |
190 |
0.4 |
17 |
| WOMEN'S LIFESTYLE MAGAZINES |
|
|
Cleo NZ |
1.6 |
53 |
1.2 |
41 |
-0.4 |
-12 |
|
Cosmopolitan (Australian Edition) |
1.9 |
64 |
1.6 |
53 |
-0.3 |
-11 |
|
English Woman's Weekly |
0.7 |
24 |
0.5 |
19 |
-0.2 |
-5 |
|
Lucky Break |
2.2 |
75 |
2.9 |
98 |
0.7 |
23 |
|
Mindfood |
1.2 |
39 |
1.5 |
50 |
0.3 |
11 |
|
Notebook |
0.5 |
18 |
0.4 |
13 |
-0.1 |
-5 |
|
NW |
2.2 |
74 |
2.1 |
73 |
-0.1 |
-1 |
|
OK! |
2.6 |
88 |
2.2 |
76 |
-0.4 |
-12 |
| WOMEN'S FASHION MAGAZINES |
|
|
Marie Claire (Australian Edition) |
1.4 |
48 |
0.8 |
29 |
-0.6 |
-19 |
|
NZ Fashion Quarterly |
1.9 |
65 |
1.5 |
51 |
-0.4 |
-14 |
|
Simply You |
1.4 |
46 |
0.9 |
31 |
-0.5 |
-15 |
|
Vogue Australia |
0.8 |
28 |
0.6 |
20 |
-0.2 |
-8 |
|
Bride & Groom (NZ edition) |
1.4 |
46 |
1.3 |
45 |
-0.1 |
-1 |
|
Cosmopolitan Bride |
n/a |
n/a |
0.5 |
15 |
n/a |
n/a |
|
NZ Weddings |
1.1 |
36 |
1 |
35 |
-0.1 |
-1 |
| YOUTH MAGAZINES |
|
|
Creme |
1.6 |
54 |
2 |
67 |
0.4 |
13 |
|
Dolly |
1.3 |
45 |
1.6 |
56 |
0.3 |
11 |
|
Girlfriend |
1.8 |
61 |
2.5 |
86 |
0.7 |
25 |
|
Tearaway |
1 |
32 |
0.6 |
21 |
-0.4 |
-11 |
| HOME & GARDEN MAGAZINES |
|
|
Australian House & Garden |
1 |
34 |
0.7 |
23 |
-0.3 |
-11 |
|
Better Homes and Gardens |
2 |
67 |
1.8 |
63 |
-0.2 |
-4 |
|
NZ Gardener |
5.1 |
170 |
5.3 |
182 |
0.2 |
12 |
|
NZ Lifestyle Block (incorporating Growing Today) |
n/a |
n/a |
1.8 |
61 |
n/a |
n/a |
|
Home NZ (was NZ Home & Entertaining) |
1.3 |
44 |
0.9 |
30 |
-0.4 |
-14 |
|
NZ House & Garden |
9.9 |
333 |
9 |
306 |
-0.9 |
-27 |
|
NZ Trends Design Series |
2.4 |
81 |
2.3 |
78 |
-0.1 |
-3 |
|
Urbis |
1.2 |
39 |
1 |
33 |
-0.2 |
-6 |
|
Weekend Gardener |
2.3 |
76 |
2.5 |
84 |
0.2 |
8 |
|
Your Home & Garden |
3.9 |
131 |
3 |
103 |
-0.9 |
-28 |
|
Houses NZ |
1 |
34 |
0.9 |
32 |
-0.1 |
-2 |
|
Habitat |
1.5 |
50 |
1.5 |
50 |
0 |
0 |
| FOOD & ENTERTAINMENT MAGAZINES |
|
|
Cuisine |
6.8 |
226 |
5.3 |
180 |
-1.5 |
-46 |
|
Delicious |
0.8 |
27 |
0.7 |
25 |
-0.1 |
-2 |
|
Dish |
1.8 |
60 |
1.6 |
56 |
-0.2 |
-4 |
|
Donna Hay |
0.9 |
31 |
0.8 |
28 |
-0.1 |
-3 |
|
Foodtown Magazine |
4 |
133 |
4.1 |
139 |
0.1 |
6 |
|
Super Food Ideas |
n/a |
n/a |
0.7 |
22 |
n/a |
n/a |
|
Taste |
3.7 |
125 |
3.2 |
108 |
-0.5 |
-17 |
|
NZ Woman's Weekly Julie Le Clerc Magazine |
1.3 |
43 |
0.9 |
32 |
-0.4 |
-11 |
| HEALTH & FAMILY MAGAZINES |
|
|
Healthy Food Guide |
3.9 |
131 |
5.3 |
181 |
1.4 |
50 |
|
Healthy Options |
1.1 |
37 |
1 |
33 |
-0.1 |
-4 |
|
Kiwi Parent |
0.7 |
22 |
0.6 |
19 |
-0.1 |
-3 |
|
Little Treasures |
3.3 |
111 |
3.1 |
104 |
-0.2 |
-7 |
|
Littlies |
2.2 |
74 |
1.8 |
62 |
-0.4 |
-12 |
|
Parenting Magazine |
1.6 |
55 |
1.5 |
50 |
-0.1 |
-5 |
|
Tots to Teens |
1.8 |
60 |
1.9 |
64 |
0.1 |
4 |
|
Women's Health (from Feb09) |
n/a |
n/a |
1.3 |
43 |
n/a |
n/a |
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
Chartered Accountants Journal |
0.7 |
25 |
0.7 |
25 |
0 |
0 |
|
Management |
n/a |
n/a |
0.3 |
11 |
n/a |
n/a |
|
National Business Review |
2.1 |
69 |
1.9 |
66 |
-0.2 |
-3 |
|
NZ Business |
0.6 |
20 |
0.5 |
16 |
-0.1 |
-4 |
|
New Zealand Investor |
0.5 |
16 |
0.4 |
13 |
-0.1 |
-3 |
|
Time |
3 |
99 |
2.1 |
73 |
-0.9 |
-26 |
|
KiaOra (Air New Zealand inflight magazine) |
5 |
167 |
3.6 |
121 |
-1.4 |
-46 |
|
Qantas |
1.2 |
42 |
0.8 |
28 |
-0.4 |
-14 |
| MEN'S LIFESTYLE MAGAZINES |
|
|
FHM (Australian Edition) |
1.9 |
62 |
1.8 |
62 |
-0.1 |
0 |
|
M2 |
0.5 |
17 |
0.6 |
20 |
0.1 |
3 |
|
Ralph |
1.2 |
40 |
1.1 |
37 |
-0.1 |
-3 |
|
NZ Truth |
0.7 |
23 |
0.5 |
18 |
-0.2 |
-5 |
| FARMING PUBLICATIONS |
|
|
Agtrader (free with Straight Furrow) |
2.2 |
75 |
2 |
68 |
-0.2 |
-7 |
|
Central Districts Farmer |
0.5 |
18 |
0.5 |
16 |
0 |
-2 |
|
Country-Wide Northern |
1 |
34 |
1.5 |
52 |
0.5 |
18 |
|
Country-Wide Southern |
0.9 |
29 |
0.6 |
22 |
-0.3 |
-7 |
|
TOTAL Country-Wide |
1.8 |
60 |
2.2 |
74 |
0.4 |
14 |
|
Dairyman |
1 |
35 |
1.1 |
37 |
0.1 |
2 |
|
Farm Trader |
0.7 |
24 |
0.7 |
24 |
0 |
0 |
|
Lifestyle Farmer |
0.7 |
25 |
0.9 |
31 |
0.2 |
6 |
|
NZ Dairy Exporter |
1.2 |
42 |
1.2 |
40 |
0 |
-2 |
|
Dairy News (was NZ Dairying Today) |
0.8 |
26 |
0.9 |
30 |
0.1 |
4 |
|
NZ Farmers Weekly |
3.8 |
126 |
4.1 |
141 |
0.3 |
15 |
|
Rural News |
3.6 |
122 |
3.4 |
118 |
-0.2 |
-4 |
|
Straight Furrow |
3.6 |
119 |
3.8 |
131 |
0.2 |
12 |
| COMPUTING, GAMING & INFO TECH MAGAZINES |
|
|
NZ NetGuide |
1.7 |
55 |
1.2 |
41 |
-0.5 |
-14 |
|
NZ PC World |
2 |
68 |
1.9 |
65 |
-0.1 |
-3 |
| GENERAL MAGAZINES |
|
|
Consumer |
4.7 |
156 |
4.3 |
147 |
-0.4 |
-9 |
|
D-Photo |
0.5 |
18 |
0.5 |
15 |
0 |
-3 |
|
Investigate |
1 |
33 |
0.8 |
26 |
-0.2 |
-7 |
|
National Geographic |
4.3 |
143 |
3.2 |
111 |
-1.1 |
-32 |
|
NZ Geographic |
2.1 |
70 |
2.2 |
74 |
0.1 |
4 |
|
North & South |
4.6 |
154 |
3.2 |
110 |
-1.4 |
-44 |
|
Reader's Digest |
6.9 |
230 |
5.8 |
199 |
-1.1 |
-31 |
|
Travel + Leisure |
1.1 |
37 |
0.8 |
27 |
-0.3 |
-10 |
|
Grapevine |
1.9 |
63 |
2.2 |
75 |
0.3 |
12 |
|
Mana |
0.8 |
25 |
0.7 |
24 |
-0.1 |
-1 |
|
Metro |
1.8 |
62 |
1.3 |
43 |
-0.5 |
-19 |
|
NZ Life & Leisure |
1.3 |
44 |
1.2 |
40 |
-0.1 |
-4 |
|
NZ Listener |
7.8 |
260 |
6.5 |
222 |
-1.3 |
-38 |
|
Who |
1 |
32 |
1 |
33 |
0 |
1 |
|
Art News NZ |
0.9 |
30 |
0.7 |
25 |
-0.2 |
-5 |
|
Heritage NZ |
1.5 |
51 |
1.2 |
40 |
-0.3 |
-11 |
|
Animals' Voice |
0.8 |
26 |
0.6 |
21 |
-0.2 |
-5 |
|
Wilderness |
0.9 |
30 |
0.8 |
28 |
-0.1 |
-2 |
|
Pet NZ |
1.2 |
41 |
1.1 |
38 |
-0.1 |
-3 |
|
Trade & Exchange |
1.3 |
42 |
1.4 |
48 |
0.1 |
6 |
|
Avenues |
1 |
33 |
1 |
35 |
0 |
2 |
| MUSIC & MOVIE MAGAZINES |
|
|
Empire |
n/a |
n/a |
0.5 |
18 |
n/a |
n/a |
|
Real Groove |
0.9 |
30 |
0.6 |
21 |
-0.3 |
-9 |
| TV MAGAZINES |
|
|
SkyWatch |
14.4 |
482 |
14 |
478 |
-0.4 |
-4 |
|
TV Guide |
12.3 |
411 |
11.5 |
391 |
-0.8 |
-20 |
| NEWSPAPER INSERTED MAGAZINES |
|
|
Business Herald (North Island) |
7.1 |
237 |
7.4 |
252 |
0.3 |
15 |
|
Canvas (North Island) |
11.3 |
378 |
9.6 |
327 |
-1.7 |
-51 |
|
Sunday Magazine |
12.3 |
412 |
9.7 |
331 |
-2.6 |
-81 |
|
View (North Island) |
4.9 |
164 |
4.3 |
147 |
-0.6 |
-17 |
|
Stars |
3.1 |
104 |
1.9 |
66 |
-1.2 |
-38 |
|
Your Weekend |
n/a |
n/a |
8.9 |
305 |
n/a |
n/a |
| NEWSPAPER LIFTOUTS/SECTIONS |
|
|
Time Out (New Zealand Herald) |
9 |
300 |
7.5 |
256 |
-1.5 |
-44 |
|
Travel (New Zealand Herald) |
5.6 |
188 |
5.8 |
198 |
0.2 |
10 |
|
Viva (New Zealand Herald) |
7 |
233 |
6 |
204 |
-1 |
-29 |
| SPORTS MAGAZINES |
|
|
The Cut |
0.5 |
17 |
0.4 |
12 |
-0.1 |
-5 |
|
Fitness Life |
0.7 |
23 |
0.5 |
18 |
-0.2 |
-5 |
|
NZ Fitness |
0.7 |
23 |
0.7 |
22 |
0 |
-1 |
|
NZ Golf Magazine |
0.7 |
24 |
0.7 |
24 |
0 |
0 |
|
NZ Horse & Pony |
0.8 |
27 |
0.9 |
30 |
0.1 |
3 |
|
Kiwi Surf |
0.5 |
18 |
0.5 |
18 |
0 |
0 |
|
NZ Surfing |
0.7 |
22 |
0.8 |
28 |
0.1 |
6 |
|
NZ Outdoor |
0.8 |
27 |
0.9 |
30 |
0.1 |
3 |
|
NZ Rod & Rifle |
1.6 |
53 |
1.5 |
51 |
-0.1 |
-2 |
|
NZ Rugby World |
1.2 |
39 |
1.4 |
47 |
0.2 |
8 |
|
Rugby News |
1 |
32 |
1.2 |
43 |
0.2 |
11 |
|
Rugby League Week (Australian Edition) |
0.7 |
24 |
0.9 |
30 |
0.2 |
6 |
| MOTORING MAGAZINES |
|
|
AA Directions |
19 |
638 |
17.8 |
608 |
-1.2 |
-30 |
|
BMW Magazine |
0.7 |
24 |
0.4 |
14 |
-0.3 |
-10 |
|
Kiwi Rider |
0.9 |
29 |
1 |
34 |
0.1 |
5 |
|
Buy, Sell & Exchange |
1.5 |
51 |
1.6 |
53 |
0.1 |
2 |
|
Car Dealer |
0.8 |
28 |
0.8 |
28 |
0 |
0 |
|
Hot4s & Performance Cars |
0.8 |
26 |
0.7 |
24 |
-0.1 |
-2 |
|
NZ Autocar |
1.7 |
56 |
1.5 |
51 |
-0.2 |
-5 |
|
NZ Classic Car |
1.5 |
52 |
1.5 |
51 |
0 |
-1 |
|
NZ Hot Rod |
0.9 |
30 |
0.9 |
30 |
0 |
0 |
|
NZ Motorhomes Caravans & Destinations |
0.9 |
30 |
0.8 |
29 |
-0.1 |
-1 |
|
NZ Performance Car |
2.5 |
83 |
2 |
70 |
-0.5 |
-13 |
|
NZV8 |
1.2 |
39 |
0.9 |
31 |
-0.3 |
-8 |
|
Street Machine |
1 |
35 |
0.9 |
30 |
-0.1 |
-5 |
|
Top Gear NZ |
2 |
67 |
1.6 |
56 |
-0.4 |
-11 |
|
Fast Fours & Rotaries |
1 |
34 |
0.9 |
30 |
-0.1 |
-4 |
|
Motor Buyers Guide |
0.6 |
19 |
0.7 |
24 |
0.1 |
5 |
| MOTORCYCYLE, BOAT & TRUCK MAGAZINES |
|
|
Boating NZ |
1.5 |
51 |
1.4 |
49 |
-0.1 |
-2 |
|
Deals on Wheels |
0.6 |
19 |
0.5 |
16 |
-0.1 |
-3 |
|
NZ Truck & Driver |
0.9 |
30 |
0.8 |
28 |
-0.1 |
-2 |
|
NZ Trucking |
0.9 |
30 |
0.9 |
32 |
0 |
2 |
|
Motorcycle Trader & News (NZ) |
n/a |
n/a |
0.6 |
22 |
n/a |
n/a |
| FISHING MAGAZINES |
|
|
Fish & Game NZ |
2.6 |
88 |
2.4 |
83 |
-0.2 |
-5 |
|
NZ Fishing News |
2.5 |
85 |
2.5 |
84 |
0 |
-1 |
|
NZ Fishing World |
1.3 |
42 |
1.8 |
61 |
0.5 |
19 |
| REAL ESTATE MAGAZINES |
|
|
Property Press |
7.7 |
256 |
6.8 |
231 |
-0.9 |
-25 |
|
Real Estate |
3.6 |
122 |
3 |
103 |
-0.6 |
-19 |
|
NZ Property Magazine |
1.1 |
37 |
1.1 |
36 |
0 |
-1 |
| |
| Newspapers |
| Daily Newspapers |
|
January 2007-
December 2008
Readership ('000s) |
January 2008-
December 2009
Readership ('000s) |
Readership
('000s)
Gain/Loss |
|
New Zealand Herald (M-Sa av) |
667 |
613 |
-54 |
|
Dominion Post (M-Sa av) |
320 |
310 |
-10 |
|
Northern Advocate (M-Sa av) |
45 |
40 |
-5 |
|
Waikato Times (M-Sa av) |
130 |
122 |
-8 |
|
Bay of Plenty Times (M-Sa av) |
74 |
67 |
-7 |
|
Daily Post (M-Sa av) |
31 |
33 |
2 |
|
Gisborne Herald (M-Sa av) |
24 |
28 |
4 |
|
Taranaki Daily News (M-Sa av) |
69 |
64 |
-5 |
|
Wanganui Chronicle (M-Sa av) |
36 |
32 |
-4 |
|
Hawkes Bay Today (M-Sa av) |
68 |
67 |
-1 |
|
Manawatu Standard (M-Sa av) |
58 |
50 |
-8 |
|
Horowhenua-Kapiti Chronicle (M-Sa av) |
15 |
10 |
-5 |
|
Wairarapa Times-Age (M-Sa av) |
19 |
18 |
-1 |
|
The Press (M-Sa av) |
254 |
243 |
-11 |
|
Otago Daily Times (M-Sa av) |
116 |
110 |
-6 |
|
Nelson Mail (M-Sa av) |
41 |
43 |
2 |
|
Marlborough Express (M-F av) |
23 |
25 |
2 |
|
Greymouth Evening Star (M-Sa av) |
13 |
12 |
-1 |
|
Ashburton Guardian (M-Sa av) |
11 |
16 |
5 |
|
Timaru Herald (M-Sa av) |
35 |
32 |
-3 |
|
Southland Times (M-Sa av) |
72 |
67 |
-5 |
| Sunday Newspapers |
|
January 2007-
December 2008
Readership ('000s) |
January 2008-
December 2009
Readership ('000s) |
Readership
('000s)
Gain/Loss |
|
Sunday Star Times |
640 |
528 |
-112 |
|
Sunday News |
255 |
217 |
-38 |
|
Herald on Sunday |
317 |
300 |
-17 |
| Community Newspapers |
|
January 2007-
December 2008
Readership ('000s) |
January 2008-
December 2009
Readership ('000s) |
Readership
('000s)
Gain/Loss |
|
All Community Newspapers |
n/a |
2,169 |
n/a |
|
Auckland Community Newspapers |
n/a |
831 |
n/a |
|
Waikato Community Newspapers |
n/a |
117 |
n/a |
|
Northland Community Newspapers |
n/a |
64 |
n/a |
|
Bay of Plenty/ Hawkes Bay Community Newspapers |
n/a |
234 |
n/a |
|
Central Community Newspapers |
n/a |
214 |
n/a |
|
Wellington Community Newspapers |
n/a |
233 |
n/a |
|
South Island Community Newspapers |
n/a |
504 |
n/a |
