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Click here to purchase the latest detailed Roy Morgan Report ranking 66 New Zealand Non-Food Retailers

New research in New Zealand measuring customer satisfaction with non-food stores reveals that Unichem at 88.7% was the leader for the 12 months to December 2009, closely followed by Amcal at 87.8%. These two pharmacies scored above the average for pharmacies (86.9%) measured in the current Roy Morgan Retail Satisfaction Report for New Zealand and scored well above the average for all 66 non-food stores (83.8%) surveyed.

Life Pharmacy (86.7%) and Radius Pharmacy (84.5%) both fell below the average for customer satisfaction for pharmacies surveyed although they both scored above the average for total non food store customer satisfaction.

All four pharmacies ranked above the average for non-food store customer satisfaction, indicating people are generally more satisfied with their dealings with pharmacies than with all non food stores.

Satisfaction with New Zealand Pharmacies — 12 months to December 2009

Source: Roy Morgan Single Source January 2009 - December 2009

(Total Pharmacies customers n= 4,130, Total Non-food Store customers n = 10,528)

Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.

Mark Dansey, Head of New Zealand Operations, Roy Morgan Research, says:

“Pharmacies set the benchmark for customer satisfaction in New Zealand where customers have consistently rated their satisfaction with the stores well above all other store types. 

“Unichem is the leading brand of chemist stores with close to an 89% customer satisfaction rating. Looking at the long-term trend since 2005, Unichem has consistently led its competitors in terms of customer satisfaction results. The latest New Zealand Retail Satisfaction Report has more information on the trends of customer satisfaction for these four chemist retailers."

The data used in this report is part of the Retail MAP that Roy Morgan collects in New Zealand, and is based on an extensive survey of over 11,000 respondents aged 14 and over each year. The retail information collected comprises information on channels, brands and product usage as well as attitudes, activities and extensive media usage.

To purchase the report ranking 66 New Zealand Non-Food Retailers visit the Roy Morgan Online Store.

This report provides an indication of satisfaction trends in New Zealand of Non-Food Retailers. It provides a ranking of satisfaction among 66 major retail stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

Please click on this link to the Roy Morgan Online Store.

http://www.roymorganonlinestore.com/Browse/New-Zealand/Retail/Retail-Stores.aspx

For comments or further detail, please contact:

Mark Dansey, Head of New Zealand Operations

Email: Mark.Dansey@roymorgan.com - Telephone: +64 (09) 912 7032

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