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Roy Morgan Young Australian Survey Readership Results (January - December 2009)


Article No. 1037 - Detailed here are readership results from the Roy Morgan Young Australians Survey, covering the period January - December 2009: March 24, 2010

Detailed below are readership results from the Roy Morgan Young Australians Survey, covering the period January - December 2009.  The sample for this release is 2,918. Readership results from the January — December 2008 Young Australians Survey are included for comparison.

 

Enquiries: William Burlace, Director, Media Services in Melbourne

 

Email: William.Burlace@roymorgan.com

 

Telephone:  (03) 9224 5288

 

 

Tween General Magazines

 

 

Readership (‘000)

% of Popn. 6-13 years

 

Jan-Dec 08

Jan-Dec 09

K-Zone

284

12.6%

274

12.0%

Disney Adventures

138

6.1%

166

7.2%

Mania

159

7.0%

105

4.6%

Dmag

123

5.4%

135

5.9%

Krash

141

6.2%

133

5.8%

 

Music Magazines

 

 

Readership (‘000)

% of Popn. 6-13 years

 

Jan-Dec 08

Jan-Dec 09

TV Hits

85

3.8%

88

3.8%

 

Tween Girl Magazines

 

 

Readership (‘000)

% of Popn. 6-13 years

 

Jan-Dec 08

Jan-Dec 09

Total Girl

271

12.0%

244

10.7%

Disney Girl

144

6.3%

143

6.2%

Girl Power

153

6.7%

172

7.5%

Little Angel

165

7.3%

153

6.7%

 

Teenage Girl Magazines

 

 

Readership (‘000)

% of Popn. 6-13 years

 

Jan-Dec 08

Jan-Dec 09

Dolly

177

7.8%

174

7.6%

Girlfriend

194

8.6%

184

8.0%

 

Gaming Magazines

 

 

Readership (‘000)

% of Popn. 6-13 years

 

Jan-Dec 08

Jan-Dec 09

PlayStation

99

4.4%

108

4.7%

Official XBox 360

100

4.4%

109

4.8%

Hyper

42

1.9%

48

2.1%

PC PowerPlay

74

3.3%

60

2.6%


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