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Roy Morgan Readership estimates for Australia
for the 12 months to March 2010


Article No. 1066 - May 12, 2010

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.

 
Magazines Readership
% of Population 14+
Readership
('000s)
Mar 2009 Mar 2010 Gain/Loss Mar 2009 Mar 2010 % Change

2 Wheels

0.5

0.6 0.1

95

103 8.4

4X4 Australia

0.8

0.7 -0.1

142

122 -14.1

AFL Record (Apr-Sep)

1.3

1 -0.3

225

172 -23.6

Alpha

1.6

1 -0.6

274

180 -34.3

APC

1

0.8 -0.2

171

149 -12.9

Austar

2.4

2 -0.4

424

351 -17.2

Australian 4WD Action

1

1 0

176

186 5.7

Australian Auto Action

0.3

0.5 0.2

60

85 41.7

Australian Geographic

2.3

2.3 0

408

414 1.5

Australian Golf Digest

0.5

0.5 0

88

89 1.1

Australian Good Food

1.7

1.7 0

296

303 2.4

Australian Good Taste

3.9

3.4 -0.5

685

605 -11.7

Australian Gourmet Traveller

1.6

1.5 -0.1

279

267 -4.3

Australian Handyman

0.9

1 0.1

166

180 8.4

Australian Motorcycle News

0.9

0.6 -0.3

154

113 -26.6

Australian PC User

1.7

1.4 -0.3

306

247 -19.3

Australian Traveller

0.3

0.4 0.1

53

76 43.4

Belle

0.6

0.5 -0.1

105

97 -7.6

Better Homes and Gardens

9.9

10.1 0.2

1,730

1,799 4.0

Big Issue

0.7

0.9 0.2

128

154 20.3

Big League (Apr-Sep)

0.5

0.5

0

93

86

-7.5

Bride To Be

0.4

0.5 0.1

73

81 11.0

BRW

0.9

1 0.1

163

182 11.7

Burke's Backyard

2.4

2 -0.4

418

363 -13.2

Cleo

2.5

2.1 -0.4

435

383 -12.0

Cosmopolitan

3.4

3.2 -0.2

593

569 -4.0

Cosmos

0.4

0.4 0

67

65 -3.0

Country Style

1.1

1.1 0

194

199 2.6

Delicious

2.9

2.8 -0.1

502

504 0.4

Diabetic Living

1.1

1.3 0.2

195

232 19.0

Dolly

1.9

2.2 0.3

335

387 15.5

Donna Hay

2.2

2.1 -0.1

382

372 -2.6

Empire

0.9

0.9 0

159

165 3.8

English Woman's Weekly

1

1 0

169

187 10.7

Famous

1.5

1.8 0.3

261

322 23.4

Fast Fours & Rotaries

0.8

0.6 -0.2

143

104 -27.3

FHM

1.3

1.1 -0.2

231

191 -17.3

Fishing World

1

1.1 0.1

169

203 20.1

Fitness First

-

0.8 -

-

151 -

Foxtel Magazine

6

5.4 -0.6

1,043

973 -6.7

Fresh Water Fishing Aust.

0.6

0.6 0

103

110 6.8

Gardening Australia

2.6

2.6 0

457

466 2.0

Girlfriend

1.8

1.9 0.1

318

345 8.5

Golf Australia

0.4

0.5 0.1

78

83 6.4

Golf Magazine

0.3

0.3 0

46

49 6.5

Good Health

1.5

1.5 0

264

272 3.0

Gourmet Traveller Wine

0.5

0.6 0.1

82

110 34.1

GQ

0.3

0.6 0.3

48

101 110.4

Grazia

1.1

1 -0.1

199

175 -12.1

Harper's Bazaar

1.1

1.1 0

188

192 2.1

Health Smart

0.6

0.6 0

98

101 3.1

Healthy Food Guide

0.7

0.8 0.1

127

151 18.9

Home Beautiful

1.8

1.8 0

312

325 4.2

Horizons (WA) (was Road Patrol)

0.3

0.6 0.3

58

102 75.9

Hot 4s & Performance Cars

1

0.6 -0.4

174

114 -34.5

House & Garden

3

3.5 0.5

520

617 18.7

Hyper

0.4

0.3 -0.1

74

50 -32.4

Inside Football (Apr-Sep)

0.4

0.3 -0.1

73

59 -19.2

Inside Out

0.7

0.7 0

121

120 -0.8

Inside Sport

0.5

0.5 0

88

91 3.4

InStyle

1.3

1.3 0

234

226 -3.4

Jetstar

0.9

0.9 0

165

159 -3.6

Just Cars

1.3

1.4 0.1

235

246 4.7

Limelight

0.3

0.2 -0.1

45

43 -4.4

Live To Ride

0.5

0.4 -0.1

82

66 -19.5

Luxury Home Design

0.3

0.3 0

58

61 5.2

Madison

1.3

1.2 -0.1

224

222 -0.9

Marie Claire

2.8

2.8 0

495

504 1.8

Men's Fitness

-

0.6 -

-

116 -

Men's Health

2

2.2 0.2

341

385 12.9

Men's Style Australia

0.3

0.3 0

60

62 3.3

Modern Fishing

0.9

0.9 0

154

166 7.8

Modern Wedding

0.3

0.5 0.2

45

87 93.3

Money Magazine

1.1

1 -0.1

191

180 -5.8

The Monthly

0.6

0.5 -0.1

100

88 -12.0

Mother & Baby

0.9

0.7 -0.2

162

132 -18.5

Motor

1

0.9 -0.1

170

168 -1.2

Motor News Journeys (Tas)

0.5

0.5 0

85

86 1.2

National Geographic

4

3.9 -0.1

703

697 -0.9

Nature & Health

0.5

0.6 0.1

83

99 19.3

New Idea

10.4

8.8 -1.6

1,810

1,563 -13.6

New Scientist

1.5

1.6 0.1

263

289 9.9

Notebook

1.6

1.4 -0.2

275

244 -11.3

NW

2.3

1.9 -0.4

402

336 -16.4

Official Xbox 360

0.7

0.8 0.1

119

134 12.6

OK (weekly)

2.3

2.3 0

399

407 2.0

Open Road (NSW)

6.7

7 0.3

1,164

1,254 7.7

Optus

0.6

0.4 -0.2

104

64 -38.5

Overlander 4WD

0.4

0.4 0

75

78 4.0

PC Authority

1

0.9 -0.1

171

160 -6.4

PC PowerPlay

0.6

0.5 -0.1

113

94 -16.8

People

1.1

1 -0.1

187

187 0.0

Picture

1

0.9 -0.1

178

156 -12.4

PlayStation

0.8

0.5 -0.3

134

93 -30.6

Practical Parenting

0.7

0.6 -0.1

115

114 -0.9

Prevention (from Nov09)

-

1 -

-

187 -

Qantas The Australian Way

2.2

2.3 0.1

389

411 5.7

Ralph

1.6

1.5 -0.1

280

267 -4.6

Reader's Digest Australia

5.4

4.8 -0.6

937

850 -9.3

Real Living

0.6

0.7 0.1

113

123 8.8

Recipes+

1.8

2.4 0.6

308

426 38.3

RM Williams Outback

1.3

1.1 -0.2

219

205 -6.4

Road Ahead (Qld)

3.5

3.2 -0.3

614

577 -6.0

Rolling Stone

1.6

1.5 -0.1

282

267 -5.3

Royal Auto (Vic)

6.2

5.5 -0.7

1,081

980 -9.3

Rugby League Week (Apr-Sep)

1.1

0.9 -0.2

193

162 -16.1

SA Motor (SA)

1.2

1.4 0.2

208

253 21.6

Selector

-

0.4 -

-

64 -

Shop Til You Drop

1.1

1 -0.1

192

175 -8.9

Smart Investor

1.1

0.8 -0.3

189

151 -20.1

Soap World

0.7

0.6 -0.1

116

107 -7.8

Street Machine

2.2

1.9 -0.3

378

336 -11.1

Super Food Ideas

5.4

5.4 0

951

958 0.7

Take 5

5.1

4.8 -0.3

888

853 -3.9

That's Life

6.4

6.3 -0.1

1,116

1,130 1.3

Time

1.7

1.6 -0.1

305

282 -7.5

Top Gear

2.4

2.4 0

428

432 0.9

TV Hits

0.8

0.8 0

134

136 1.5

TV Soap

1.5

1.4 -0.1

266

251 -5.6

TV Week

5

5 0

878

890 1.4

Unique Cars

1.4

1.3 -0.1

239

238 -0.4

Virgin Blue Voyeur

1.8

1.6 -0.2

310

287 -7.4

Vogue Australia

2

1.8 -0.2

351

321 -8.5

Vogue Entertaining & Travel

0.9

0.9 0

153

163 6.5

Vogue Living

1

0.8 -0.2

178

150 -15.7

Wealth Creator Magazine

0.3

0.2 -0.1

52

43 -17.3

The Week

-

0.3 -

-

57 -

Weight Watchers Magazine

0.9

0.9 0

152

159 4.6

WellBeing

0.7

0.7 0

125

119 -4.8

Western Australian Business News (WA)

0.2

0.2 0

40

32 -20.0

Wheels

2.2

1.9 -0.3

385

337 -12.5

Who

4.1

3.5 -0.6

712

626 -12.1

Woman's Day

12.3

11.5 -0.8

2,157

2,045 -5.2

Women's Health

2.1

2.5 0.4

364

453 24.5

Women's Health & Fitness

0.8

0.6 -0.2

136

115 -15.4

Women's Weekly

12.7

12.2 -0.5

2,217

2,185 -1.4

Your Garden

1

0.7 -0.3

172

128 -25.6

Zoo Weekly

3

2.6 -0.4

526

466 -11.4

 

  Mon-Fri Mon-Fri Sat Sat Sun Sun
  Mar 2009 Mar 2010 Mar 2009 Mar 2010 Mar 2009 Mar 2010
Newspapers  R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s) 

National

The Australian

438 443 891 861 - -

Aust. Financial Review

291 245 188 162 - -

NSW

Daily Telegraph

1,080 992 897 860 - -

Sydney Morning Herald

853 741 1,116 1,014 - -

Sunday Telegraph

- - - - 1,649 1,523

The Sun-Herald

- - - - 1,249 1,129

MX

129 128 - - - -

Newcastle Herald

132 127 195 178 - -

Illawarra Mercury

74 67 101 89 - -

Canberra Times

89 94 152 146 89 93

Vic

Herald Sun

1,411 1,314 1,419 1,313 - -

The Age

700 684 955 908 - -

Sunday Herald Sun

- - - - 1,530 1,489

The Sunday Age

- - - - 714 693

MX

140 180 - - - -

Geelong Advertiser

82 70 117 113 - -

Qld

Courier-Mail

620 590 834 817 - -

The Sunday Mail

- - - - 1,303 1,277

MX

55 62 - - - -

Cairns Post

84 84 108 112 - -

Gold Coast Bulletin

119 108 157 158 - -

Townsville Bulletin

79 84 110 109 - -

SA

Adelaide Advertiser

490 464 630 611 - -

Sunday Mail

- - - - 700 669

WA

West Australian

557 553 859 826 - -

Sunday Times

- - - - 789 723

Tasmania

The Mercury

112 111 144 138 - -

The Examiner

84 79 97 100 - -

The Advocate

55 59 60 66 - -
Sunday Tasmanian (Tas) - - - - 130 128

Sunday Examiner

- - - - 103 107

Northern Territory

Northern Territory News

48 49 57 58 - -

Sunday Territorian

- - - - 40 43

 

 Newspaper Insert Magazines  Readership
% of Population 14+
Readership
('000s)
 Mar 2009   Mar 2010  Gain/Loss  Mar 2009   Mar 2010  % Change

Wish

0.6

0.6 0

99

100 1.0

Weekend Australian Magazine

5.3

4.7 -0.6

924

838 -9.3

Financial Review Magazine

1.6

1.3 -0.3

278

240 -13.7

Boss

1

0.9

-0.1

179

155

-13.4

Good Weekend (NSW & Vic)

9.9

9.3

-0.6

1,725

1,653

-4.2

Sunday Magazine (NSW & Vic)

12.2

11.4 -0.8

2,129

2,040 -4.2

Sunday Life (NSW & Vic)

7.4

7 -0.4

1,297

1,256 -3.2

Sydney Magazine

2.8

2.1 -0.7

481

367 -23.7

Age Melbourne Magazine

2.2

1.8 -0.4

382

323 -15.4

Adelaide Magazine

1

0.9 -0.1

169

155 -8.3

Sun-Herald Television (NSW)

4.4

3.8 -0.6

760

679 -10.7

Sunday Telegraph TV Guide (NSW)

6.7

6 -0.7

1,179

1,072 -9.1

Sunday Herald Sun TV Guide (Vic)

6.4

6.2 -0.2

1,111

1,109 -0.2

Qweekend (Qld)

3.3

3.2 -0.1

578

569 -1.6

Sunday Mail TV Guide (Qld)

5.7

5.4 -0.3

1,001

960 -4.1

Paradise (Qld)

0.6

0.6 0

101

102 1.0

Cairns Eye (Qld)

0.4

0.3 -0.1

67

56 -16.4

Sunday Mail TV Guide (SA)

3.4

3.1 -0.3

589

553 -6.1

SA Weekend

-

1.4 -

-

252 -

Sunday Times TV Guide (WA)

3.6

3.1 -0.5

629

562 -10.7

STM - Sunday Times Magazine (WA)

3

2.8 -0.2

523

494 -5.5

Seven Days (WA)

3.6

3.2 -0.4

624

564 -9.6

West Weekend (WA)

3

2.7 -0.3

517

488 -5.6

 


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