Roy Morgan Readership estimates for Australia
for the 12 months to March 2010
| Article No. 1066 -
May 12, 2010 |
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
| Magazines |
Readership
% of Population 14+ |
Readership
('000s) |
| Mar 2009 |
Mar 2010 |
Gain/Loss |
Mar 2009 |
Mar 2010 |
% Change |
|
2 Wheels |
0.5 |
0.6 |
0.1 |
95 |
103 |
8.4 |
|
4X4 Australia |
0.8 |
0.7 |
-0.1 |
142 |
122 |
-14.1 |
|
AFL Record (Apr-Sep) |
1.3 |
1 |
-0.3 |
225 |
172 |
-23.6 |
|
Alpha |
1.6 |
1 |
-0.6 |
274 |
180 |
-34.3 |
|
APC |
1 |
0.8 |
-0.2 |
171 |
149 |
-12.9 |
|
Austar |
2.4 |
2 |
-0.4 |
424 |
351 |
-17.2 |
|
Australian 4WD Action |
1 |
1 |
0 |
176 |
186 |
5.7 |
|
Australian Auto Action |
0.3 |
0.5 |
0.2 |
60 |
85 |
41.7 |
|
Australian Geographic |
2.3 |
2.3 |
0 |
408 |
414 |
1.5 |
|
Australian Golf Digest |
0.5 |
0.5 |
0 |
88 |
89 |
1.1 |
|
Australian Good Food |
1.7 |
1.7 |
0 |
296 |
303 |
2.4 |
|
Australian Good Taste |
3.9 |
3.4 |
-0.5 |
685 |
605 |
-11.7 |
|
Australian Gourmet Traveller |
1.6 |
1.5 |
-0.1 |
279 |
267 |
-4.3 |
|
Australian Handyman |
0.9 |
1 |
0.1 |
166 |
180 |
8.4 |
|
Australian Motorcycle News |
0.9 |
0.6 |
-0.3 |
154 |
113 |
-26.6 |
|
Australian PC User |
1.7 |
1.4 |
-0.3 |
306 |
247 |
-19.3 |
|
Australian Traveller |
0.3 |
0.4 |
0.1 |
53 |
76 |
43.4 |
|
Belle |
0.6 |
0.5 |
-0.1 |
105 |
97 |
-7.6 |
|
Better Homes and Gardens |
9.9 |
10.1 |
0.2 |
1,730 |
1,799 |
4.0 |
|
Big Issue |
0.7 |
0.9 |
0.2 |
128 |
154 |
20.3 |
|
Big League (Apr-Sep) |
0.5 |
0.5 |
0 |
93 |
86 |
-7.5 |
|
Bride To Be |
0.4 |
0.5 |
0.1 |
73 |
81 |
11.0 |
|
BRW |
0.9 |
1 |
0.1 |
163 |
182 |
11.7 |
|
Burke's Backyard |
2.4 |
2 |
-0.4 |
418 |
363 |
-13.2 |
|
Cleo |
2.5 |
2.1 |
-0.4 |
435 |
383 |
-12.0 |
|
Cosmopolitan |
3.4 |
3.2 |
-0.2 |
593 |
569 |
-4.0 |
|
Cosmos |
0.4 |
0.4 |
0 |
67 |
65 |
-3.0 |
|
Country Style |
1.1 |
1.1 |
0 |
194 |
199 |
2.6 |
|
Delicious |
2.9 |
2.8 |
-0.1 |
502 |
504 |
0.4 |
|
Diabetic Living |
1.1 |
1.3 |
0.2 |
195 |
232 |
19.0 |
|
Dolly |
1.9 |
2.2 |
0.3 |
335 |
387 |
15.5 |
|
Donna Hay |
2.2 |
2.1 |
-0.1 |
382 |
372 |
-2.6 |
|
Empire |
0.9 |
0.9 |
0 |
159 |
165 |
3.8 |
|
English Woman's Weekly |
1 |
1 |
0 |
169 |
187 |
10.7 |
|
Famous |
1.5 |
1.8 |
0.3 |
261 |
322 |
23.4 |
|
Fast Fours & Rotaries |
0.8 |
0.6 |
-0.2 |
143 |
104 |
-27.3 |
|
FHM |
1.3 |
1.1 |
-0.2 |
231 |
191 |
-17.3 |
|
Fishing World |
1 |
1.1 |
0.1 |
169 |
203 |
20.1 |
|
Fitness First |
- |
0.8 |
- |
- |
151 |
- |
|
Foxtel Magazine |
6 |
5.4 |
-0.6 |
1,043 |
973 |
-6.7 |
|
Fresh Water Fishing Aust. |
0.6 |
0.6 |
0 |
103 |
110 |
6.8 |
|
Gardening Australia |
2.6 |
2.6 |
0 |
457 |
466 |
2.0 |
|
Girlfriend |
1.8 |
1.9 |
0.1 |
318 |
345 |
8.5 |
|
Golf Australia |
0.4 |
0.5 |
0.1 |
78 |
83 |
6.4 |
|
Golf Magazine |
0.3 |
0.3 |
0 |
46 |
49 |
6.5 |
|
Good Health |
1.5 |
1.5 |
0 |
264 |
272 |
3.0 |
|
Gourmet Traveller Wine |
0.5 |
0.6 |
0.1 |
82 |
110 |
34.1 |
|
GQ |
0.3 |
0.6 |
0.3 |
48 |
101 |
110.4 |
|
Grazia |
1.1 |
1 |
-0.1 |
199 |
175 |
-12.1 |
|
Harper's Bazaar |
1.1 |
1.1 |
0 |
188 |
192 |
2.1 |
|
Health Smart |
0.6 |
0.6 |
0 |
98 |
101 |
3.1 |
|
Healthy Food Guide |
0.7 |
0.8 |
0.1 |
127 |
151 |
18.9 |
|
Home Beautiful |
1.8 |
1.8 |
0 |
312 |
325 |
4.2 |
|
Horizons (WA) (was Road Patrol) |
0.3 |
0.6 |
0.3 |
58 |
102 |
75.9 |
|
Hot 4s & Performance Cars |
1 |
0.6 |
-0.4 |
174 |
114 |
-34.5 |
|
House & Garden |
3 |
3.5 |
0.5 |
520 |
617 |
18.7 |
|
Hyper |
0.4 |
0.3 |
-0.1 |
74 |
50 |
-32.4 |
|
Inside Football (Apr-Sep) |
0.4 |
0.3 |
-0.1 |
73 |
59 |
-19.2 |
|
Inside Out |
0.7 |
0.7 |
0 |
121 |
120 |
-0.8 |
|
Inside Sport |
0.5 |
0.5 |
0 |
88 |
91 |
3.4 |
|
InStyle |
1.3 |
1.3 |
0 |
234 |
226 |
-3.4 |
|
Jetstar |
0.9 |
0.9 |
0 |
165 |
159 |
-3.6 |
|
Just Cars |
1.3 |
1.4 |
0.1 |
235 |
246 |
4.7 |
|
Limelight |
0.3 |
0.2 |
-0.1 |
45 |
43 |
-4.4 |
|
Live To Ride |
0.5 |
0.4 |
-0.1 |
82 |
66 |
-19.5 |
|
Luxury Home Design |
0.3 |
0.3 |
0 |
58 |
61 |
5.2 |
|
Madison |
1.3 |
1.2 |
-0.1 |
224 |
222 |
-0.9 |
|
Marie Claire |
2.8 |
2.8 |
0 |
495 |
504 |
1.8 |
|
Men's Fitness |
- |
0.6 |
- |
- |
116 |
- |
|
Men's Health |
2 |
2.2 |
0.2 |
341 |
385 |
12.9 |
|
Men's Style Australia |
0.3 |
0.3 |
0 |
60 |
62 |
3.3 |
|
Modern Fishing |
0.9 |
0.9 |
0 |
154 |
166 |
7.8 |
|
Modern Wedding |
0.3 |
0.5 |
0.2 |
45 |
87 |
93.3 |
|
Money Magazine |
1.1 |
1 |
-0.1 |
191 |
180 |
-5.8 |
|
The Monthly |
0.6 |
0.5 |
-0.1 |
100 |
88 |
-12.0 |
|
Mother & Baby |
0.9 |
0.7 |
-0.2 |
162 |
132 |
-18.5 |
|
Motor |
1 |
0.9 |
-0.1 |
170 |
168 |
-1.2 |
|
Motor News Journeys (Tas) |
0.5 |
0.5 |
0 |
85 |
86 |
1.2 |
|
National Geographic |
4 |
3.9 |
-0.1 |
703 |
697 |
-0.9 |
|
Nature & Health |
0.5 |
0.6 |
0.1 |
83 |
99 |
19.3 |
|
New Idea |
10.4 |
8.8 |
-1.6 |
1,810 |
1,563 |
-13.6 |
|
New Scientist |
1.5 |
1.6 |
0.1 |
263 |
289 |
9.9 |
|
Notebook |
1.6 |
1.4 |
-0.2 |
275 |
244 |
-11.3 |
|
NW |
2.3 |
1.9 |
-0.4 |
402 |
336 |
-16.4 |
|
Official Xbox 360 |
0.7 |
0.8 |
0.1 |
119 |
134 |
12.6 |
|
OK (weekly) |
2.3 |
2.3 |
0 |
399 |
407 |
2.0 |
|
Open Road (NSW) |
6.7 |
7 |
0.3 |
1,164 |
1,254 |
7.7 |
|
Optus |
0.6 |
0.4 |
-0.2 |
104 |
64 |
-38.5 |
|
Overlander 4WD |
0.4 |
0.4 |
0 |
75 |
78 |
4.0 |
|
PC Authority |
1 |
0.9 |
-0.1 |
171 |
160 |
-6.4 |
|
PC PowerPlay |
0.6 |
0.5 |
-0.1 |
113 |
94 |
-16.8 |
|
People |
1.1 |
1 |
-0.1 |
187 |
187 |
0.0 |
|
Picture |
1 |
0.9 |
-0.1 |
178 |
156 |
-12.4 |
|
PlayStation |
0.8 |
0.5 |
-0.3 |
134 |
93 |
-30.6 |
|
Practical Parenting |
0.7 |
0.6 |
-0.1 |
115 |
114 |
-0.9 |
|
Prevention (from Nov09) |
- |
1 |
- |
- |
187 |
- |
|
Qantas The Australian Way |
2.2 |
2.3 |
0.1 |
389 |
411 |
5.7 |
|
Ralph |
1.6 |
1.5 |
-0.1 |
280 |
267 |
-4.6 |
|
Reader's Digest Australia |
5.4 |
4.8 |
-0.6 |
937 |
850 |
-9.3 |
|
Real Living |
0.6 |
0.7 |
0.1 |
113 |
123 |
8.8 |
|
Recipes+ |
1.8 |
2.4 |
0.6 |
308 |
426 |
38.3 |
|
RM Williams Outback |
1.3 |
1.1 |
-0.2 |
219 |
205 |
-6.4 |
|
Road Ahead (Qld) |
3.5 |
3.2 |
-0.3 |
614 |
577 |
-6.0 |
|
Rolling Stone |
1.6 |
1.5 |
-0.1 |
282 |
267 |
-5.3 |
|
Royal Auto (Vic) |
6.2 |
5.5 |
-0.7 |
1,081 |
980 |
-9.3 |
|
Rugby League Week (Apr-Sep) |
1.1 |
0.9 |
-0.2 |
193 |
162 |
-16.1 |
|
SA Motor (SA) |
1.2 |
1.4 |
0.2 |
208 |
253 |
21.6 |
|
Selector |
- |
0.4 |
- |
- |
64 |
- |
|
Shop Til You Drop |
1.1 |
1 |
-0.1 |
192 |
175 |
-8.9 |
|
Smart Investor |
1.1 |
0.8 |
-0.3 |
189 |
151 |
-20.1 |
|
Soap World |
0.7 |
0.6 |
-0.1 |
116 |
107 |
-7.8 |
|
Street Machine |
2.2 |
1.9 |
-0.3 |
378 |
336 |
-11.1 |
|
Super Food Ideas |
5.4 |
5.4 |
0 |
951 |
958 |
0.7 |
|
Take 5 |
5.1 |
4.8 |
-0.3 |
888 |
853 |
-3.9 |
|
That's Life |
6.4 |
6.3 |
-0.1 |
1,116 |
1,130 |
1.3 |
|
Time |
1.7 |
1.6 |
-0.1 |
305 |
282 |
-7.5 |
|
Top Gear |
2.4 |
2.4 |
0 |
428 |
432 |
0.9 |
|
TV Hits |
0.8 |
0.8 |
0 |
134 |
136 |
1.5 |
|
TV Soap |
1.5 |
1.4 |
-0.1 |
266 |
251 |
-5.6 |
|
TV Week |
5 |
5 |
0 |
878 |
890 |
1.4 |
|
Unique Cars |
1.4 |
1.3 |
-0.1 |
239 |
238 |
-0.4 |
|
Virgin Blue Voyeur |
1.8 |
1.6 |
-0.2 |
310 |
287 |
-7.4 |
|
Vogue Australia |
2 |
1.8 |
-0.2 |
351 |
321 |
-8.5 |
|
Vogue Entertaining & Travel |
0.9 |
0.9 |
0 |
153 |
163 |
6.5 |
|
Vogue Living |
1 |
0.8 |
-0.2 |
178 |
150 |
-15.7 |
|
Wealth Creator Magazine |
0.3 |
0.2 |
-0.1 |
52 |
43 |
-17.3 |
|
The Week |
- |
0.3 |
- |
- |
57 |
- |
|
Weight Watchers Magazine |
0.9 |
0.9 |
0 |
152 |
159 |
4.6 |
|
WellBeing |
0.7 |
0.7 |
0 |
125 |
119 |
-4.8 |
|
Western Australian Business News (WA) |
0.2 |
0.2 |
0 |
40 |
32 |
-20.0 |
|
Wheels |
2.2 |
1.9 |
-0.3 |
385 |
337 |
-12.5 |
|
Who |
4.1 |
3.5 |
-0.6 |
712 |
626 |
-12.1 |
|
Woman's Day |
12.3 |
11.5 |
-0.8 |
2,157 |
2,045 |
-5.2 |
|
Women's Health |
2.1 |
2.5 |
0.4 |
364 |
453 |
24.5 |
|
Women's Health & Fitness |
0.8 |
0.6 |
-0.2 |
136 |
115 |
-15.4 |
|
Women's Weekly |
12.7 |
12.2 |
-0.5 |
2,217 |
2,185 |
-1.4 |
|
Your Garden |
1 |
0.7 |
-0.3 |
172 |
128 |
-25.6 |
|
Zoo Weekly |
3 |
2.6 |
-0.4 |
526 |
466 |
-11.4 |
| |
Mon-Fri |
Mon-Fri |
Sat |
Sat |
Sun |
Sun |
| |
Mar 2009 |
Mar 2010 |
Mar 2009 |
Mar 2010 |
Mar 2009 |
Mar 2010 |
| Newspapers |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
R'ship ('000s) |
|
National |
|
|
|
|
|
|
|
The Australian |
438 |
443 |
891 |
861 |
- |
- |
|
Aust. Financial Review |
291 |
245 |
188 |
162 |
- |
- |
|
NSW |
|
|
|
|
|
|
|
Daily Telegraph |
1,080 |
992 |
897 |
860 |
- |
- |
|
Sydney Morning Herald |
853 |
741 |
1,116 |
1,014 |
- |
- |
|
Sunday Telegraph |
- |
- |
- |
- |
1,649 |
1,523 |
|
The Sun-Herald |
- |
- |
- |
- |
1,249 |
1,129 |
|
MX |
129 |
128 |
- |
- |
- |
- |
|
Newcastle Herald |
132 |
127 |
195 |
178 |
- |
- |
|
Illawarra Mercury |
74 |
67 |
101 |
89 |
- |
- |
|
Canberra Times |
89 |
94 |
152 |
146 |
89 |
93 |
|
Vic |
|
|
|
|
|
|
|
Herald Sun |
1,411 |
1,314 |
1,419 |
1,313 |
- |
- |
|
The Age |
700 |
684 |
955 |
908 |
- |
- |
|
Sunday Herald Sun |
- |
- |
- |
- |
1,530 |
1,489 |
|
The Sunday Age |
- |
- |
- |
- |
714 |
693 |
|
MX |
140 |
180 |
- |
- |
- |
- |
|
Geelong Advertiser |
82 |
70 |
117 |
113 |
- |
- |
|
Qld |
|
|
|
|
|
|
|
Courier-Mail |
620 |
590 |
834 |
817 |
- |
- |
|
The Sunday Mail |
- |
- |
- |
- |
1,303 |
1,277 |
|
MX |
55 |
62 |
- |
- |
- |
- |
|
Cairns Post |
84 |
84 |
108 |
112 |
- |
- |
|
Gold Coast Bulletin |
119 |
108 |
157 |
158 |
- |
- |
|
Townsville Bulletin |
79 |
84 |
110 |
109 |
- |
- |
|
SA |
|
|
|
|
|
|
|
Adelaide Advertiser |
490 |
464 |
630 |
611 |
- |
- |
|
Sunday Mail |
- |
- |
- |
- |
700 |
669 |
|
WA |
|
|
|
|
|
|
|
West Australian |
557 |
553 |
859 |
826 |
- |
- |
|
Sunday Times |
- |
- |
- |
- |
789 |
723 |
|
Tasmania |
|
|
|
|
|
|
|
The Mercury |
112 |
111 |
144 |
138 |
- |
- |
|
The Examiner |
84 |
79 |
97 |
100 |
- |
- |
|
The Advocate |
55 |
59 |
60 |
66 |
- |
- |
| Sunday Tasmanian (Tas) |
- |
- |
- |
- |
130 |
128 |
|
Sunday Examiner |
- |
- |
- |
- |
103 |
107 |
|
Northern Territory |
|
|
|
|
|
|
|
Northern Territory News |
48 |
49 |
57 |
58 |
- |
- |
|
Sunday Territorian |
- |
- |
- |
- |
40 |
43 |
| Newspaper Insert Magazines |
Readership
% of Population 14+ |
Readership
('000s) |
| Mar 2009 |
Mar 2010 |
Gain/Loss |
Mar 2009 |
Mar 2010 |
% Change |
|
Wish |
0.6 |
0.6 |
0 |
99 |
100 |
1.0 |
|
Weekend Australian Magazine |
5.3 |
4.7 |
-0.6 |
924 |
838 |
-9.3 |
|
Financial Review Magazine |
1.6 |
1.3 |
-0.3 |
278 |
240 |
-13.7 |
|
Boss |
1 |
0.9 |
-0.1 |
179 |
155 |
-13.4 |
|
Good Weekend (NSW & Vic) |
9.9 |
9.3 |
-0.6 |
1,725 |
1,653 |
-4.2 |
|
Sunday Magazine (NSW & Vic) |
12.2 |
11.4 |
-0.8 |
2,129 |
2,040 |
-4.2 |
|
Sunday Life (NSW & Vic) |
7.4 |
7 |
-0.4 |
1,297 |
1,256 |
-3.2 |
|
Sydney Magazine |
2.8 |
2.1 |
-0.7 |
481 |
367 |
-23.7 |
|
Age Melbourne Magazine |
2.2 |
1.8 |
-0.4 |
382 |
323 |
-15.4 |
|
Adelaide Magazine |
1 |
0.9 |
-0.1 |
169 |
155 |
-8.3 |
|
Sun-Herald Television (NSW) |
4.4 |
3.8 |
-0.6 |
760 |
679 |
-10.7 |
|
Sunday Telegraph TV Guide (NSW) |
6.7 |
6 |
-0.7 |
1,179 |
1,072 |
-9.1 |
|
Sunday Herald Sun TV Guide (Vic) |
6.4 |
6.2 |
-0.2 |
1,111 |
1,109 |
-0.2 |
|
Qweekend (Qld) |
3.3 |
3.2 |
-0.1 |
578 |
569 |
-1.6 |
|
Sunday Mail TV Guide (Qld) |
5.7 |
5.4 |
-0.3 |
1,001 |
960 |
-4.1 |
|
Paradise (Qld) |
0.6 |
0.6 |
0 |
101 |
102 |
1.0 |
|
Cairns Eye (Qld) |
0.4 |
0.3 |
-0.1 |
67 |
56 |
-16.4 |
|
Sunday Mail TV Guide (SA) |
3.4 |
3.1 |
-0.3 |
589 |
553 |
-6.1 |
|
SA Weekend |
- |
1.4 |
- |
- |
252 |
- |
|
Sunday Times TV Guide (WA) |
3.6 |
3.1 |
-0.5 |
629 |
562 |
-10.7 |
|
STM - Sunday Times Magazine (WA) |
3 |
2.8 |
-0.2 |
523 |
494 |
-5.5 |
|
Seven Days (WA) |
3.6 |
3.2 |
-0.4 |
624 |
564 |
-9.6 |
|
West Weekend (WA) |
3 |
2.7 |
-0.3 |
517 |
488 |
-5.6 |
|
