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& click here for detailed profiles of Travel Booking Methods

In the latest Roy Morgan Research Holiday Tracking Survey for the June 2010 quarter, 69.0% (12.5 million), of Australians 14 years or older, intend to take at least one holiday in the next 12 months. This is up on both the June 2009 quarter result of 67.1% (11.9 million) and the June 2008 quarter result of 65.5% (11.4 million).

Both domestic and overseas holiday intentions are up. Intention to stay in Australia on the next holiday in the next 12 months is 56.6% in the June 2010 quarter, up from 56.2% in the June 2009 quarter. Intention to go overseas on the next holiday in the next 12 months is 8.5% in the June 2010 quarter, up from 7.8% in the June 2009 quarter.

Intention to take a holiday in the next 12 months

Source: Roy Morgan Single Source (April - June 2008 n= 5,175, April — June 2009 n= 4,836 and April — June 2010 n= 4,874).

A small percentage can’t say whether their next trip will be overseas or domestic.

Some holiday intenders cannot nominate where they will be going on their next holiday.  As a result, the percentages shown as intending to go overseas or domestic on their next holiday do not add to the total intenders.

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Although the percentage of Australians intending to go overseas on their next holiday has increased steadily since late 2003, it is only in the past few years that the percentage intending to holiday in Australia has rebounded after a steady decline from early 2004 to mid 2008. The good news for the state and territory governments is that intention to take an interstate holiday has increased substantially in the last year.”

To view our Holiday Leading Indicators Report please click here. This report provides information on overall intention to take a holiday or leisure trip (next 12 months) as well as whether the next holiday/leisure trip in the next 12 months will be overseas or domestic.

Visit the Roy Morgan Online Store to access an extensive range of Travel and Tourism Reports or detailed profiles of Travel Booking Methods and Travel Website visitors.

For further details contact:

Jane Ianniello — Roy Morgan International Director of Tourism, Travel & Leisure

Office: 07 3318 7000  Facsimile: 07 3318 7097  Mobile: 0423 024 412

Email: Jane.Ianniello@RoyMorgan.com

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has almost 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
2,500	±1.9	±1.7	±1.2	±0.9
5,000	±1.4	±1.2	±0.8	±0.6
10,000	±1.0	±0.9	±0.6	±0.4

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