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Click here to purchase the latest detailed Roy Morgan Automotive Leading Indicator Reports

According to the Roy Morgan Automotive Leading Indicators for July 2010, an estimated 557,000 Australians intend to buy a new car in the next 12 months (excluding Fleet, Government and Rental Buyers). This is down on the June 2010 figure of 600,000 and well below the long term average of 607,000*.

The number of Australians intending to buy a new car in the next four years is 2,189,000. This figure remains relatively unchanged from the June 2010 figure of 2,190,000, with both months well above the long term average of 2,053,000*.

New Car Buying Intention

Source: Roy Morgan Single Source (Australia); January 2002 — July 2010, n=473,274 (average monthly sample n=4,595).
*Short & Long Term Average = January 2002 — July 2010.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“For the second consecutive month, short-term new car buying intention has decreased by close to 10%, suggesting the second half of 2010 may not be as strong as the first. This result is somewhat surprising given consumer confidence levels are marginally up in July coinciding with the RBA July 6 decision to the leave the cash rate unchanged.

“The decline in short-term Intention has been driven by Victorians, with almost 70,000 fewer Victorians intending to purchase a new car in the next year. All the other major states posted gains from June to July, emphasising Victoria’s monthly position.

“Long-term Intentions are comparatively higher than at this time last year when many consumers were feeling the heat of the GFC. Currently, long-term Intention is above average and stable over the previous two months, indicating private buyers are returning to the market.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

For detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase - visit the Roy Morgan Online Store: http://www.roymorganonlinestore.com/Browse/Australia/Automotive/Leading-Indicator-Report.aspx

For comments or further detail, please contact:

Norman Morris, Industry Communications Director

Email: Norman.Morris@roymorgan.com

Telephone: +61 (3) 9224 5172; Mobile: +61 402 014 474

Scott Muirhead, Manager — Automotive

Email: Scott.Muirhead@RoyMorgan.com - Telephone: +61 (03) 9223 2481

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. 

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

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