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Click here to purchase the latest detailed Roy Morgan Sports Viewer Profiles

Football in all it’s forms remains one of the highest viewing areas on television, these audiences are critical to delivering rights revenue for each code from the Free To Air (FTA) and Pay TV operators.

AFL remains the code with the highest total number of viewers with 36.6% (estimated at 6.6 million) who will watch “Always” or “Occasionally.”

The NRL State of Origin showcases the best Australian players and is a must watch program for 20.3% (estimated at 3.6 million) of Australians, achieving the highest rating for “Almost Always” watching of any code. Total viewers for NRL State of Origin were 4.9 million.

The Super 14 and A-League have found a solid audience on Pay TV with 8.2% (estimated at 1.5 million) watching Super 14 and 7.8% (estimated at 1.4 million) watching A-League, although their audience is less loyal with a higher ratio of “Occasional” viewers at 5.0% and 5.1% respectively.

AFL and Rugby League Dominate TV Football Viewing

Source: Roy Morgan Research, July 2009 — June 2010, n=18,966.

Michael Duncan, Media Director, Roy Morgan Research, says:

“Sport has always been a key program area for both FTA and Pay TV with the major football codes delivering the large audiences and marketing synergies that advertisers want.

“With the telecast rights for AFL and NRL both up for negotiation soon, all television operators will undoubtedly compete vigorously for these valuable rights.

“As well as providing information on the television profiles of the various football codes our database also supplies detailed insights and analysis at both a code and club level enabling us to see the distinct differences in the supporter base by football code and club.”

Click here to purchase Roy Morgan's Sport Viewer Profiles. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

Visit the Roy Morgan Online Store to access an extensive range of Supporter, Participator and Spectator Profiles available on AFL, NRL and many other sports.

Please click on this link to the Roy Morgan Online Store.

http://www.roymorganonlinestore.com/Browse/Australia/Sport/Viewer.aspx

For comments or further detail, please contact:

Michael Duncan — Media Director

Office: Direct Phone Line 02 9021 9115      Facsimile: 02 9261 8512    Mobile: 0417 512 140

Email: michael.duncan@roymorgan.com

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has almost 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
10,000	±1.0	±0.9	±0.6	±0.4
15,000	±0.8	±0.7	±0.5	±0.4
20,000	±0.7	±0.6	±0.4	±0.3

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