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Last night more than 1,200 people from all over New Zealand gave their second-by-second reactions to the political highs and lows of the week on the Campbell Live show on TV3.  People’s continuous scoring from 1 - 100 with the reactor slider-bar on their Androids, iPads & iPhones is averaged and displayed live on the program as it goes to air. Various audience segments (e.g. Gender, Age, Voting Intention, State or Country) can be selected in the Online Reactor Player (and displayed Live on TV) in real time.

TV3 will be featuring The Roy Morgan Reactor when they broadcast the live NZ Election Debate on Monday, November 21st. The real-time reactions of a balanced audience of uncommitted voters in the studio can be compared to the live reactions of New Zealand voters, reacting with their smartphones, wherever they are. The Mobile Reactor app can be downloaded free from your app store.

“This world-leading technology introduces the next level of viewer engagement and interactivity to television," says Michele Levine, CEO of Roy Morgan Research. "We've been seeing the popularity of Twitter and voting by text, but this provides the ability for viewers to really engage with a program, not just for a moment but for the entire duration, or when ever they feel they want to give their reactions. After providing The Reactor (and Worm) to TV networks over the last two decades, we know that The Reactor graphs provide an extra level of entertainment and engagement, not just for those reacting but for all viewers.  From previous Election Debates, we have seen the proof in the ratings that, when given a choice to watch with our without The Reactor, viewers resoundingly vote for the Reactor."

“The Reactor allows hundreds of thousands of viewers to give their second-by-second reactions to any program (or event) which can be viewed in real time in the online Reactor Player, where audience segments can be selected and graphed live, a Studio Vs At-home audience, Male Vs Female or Age groups, for example.  Roy Morgan Research is talking to networks in Australia, UK and USA about a wide variety of programs featuring The Reactor including Current Affairs, Talent Quests, Game Shows and Sport.”

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

For comments or further detail, please contact:

Michele Levine: Michele.Levine@roymorgan.com

Office +61 3 9224 5215   Mobile +61 411 129 093

Marcus Tarrant: Marcus.Tarrant@roymorgan.com

 Office +61 3 9224 5213   Mobile +61 418 320 238

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